Carla Sancho's family business WeddingCollectibles.com started as a brick and mortar store but has expanded online to multiple storefronts including their website, Amazon, Ebay, and Etsy. Previously, manually entering order data took two employees 80 hours per month to synchronize accounts and fulfill orders within 3 weeks. Implementing eCC by Webgility in 2010 automated this process, allowing same-day order fulfillment and reducing data entry to zero hours. This enabled the business to focus on growth and expand to new sales channels without adding overhead.

1. Case Study • Wedding Collectibles
Getting to “I do”
How automating financial data integration helps a 30-year-old family business go digital

2. he perfect wedding means something
different to everyone. Carla Sancho, CMO
of WeddingCollectibles.com, wants to
help couples everywhere turn their dream
into reality by providing just the right
cake toppers, wedding party gifts, décor,
and many more unique accessories. But
she couldn’t do it without the help of
eCC by Webgility, which connects their
QuickBooks accounting system to all of the company’s
online storefronts. What started as a brick and mortar, now
includes the website, WeddingCollectibles.com, two stores
on Amazon, an eBay store, two X-Cart stores, three Etsy
shops with a fourth ready to launch, and a Shopify store.
“It’s amazing to have that kind of freedom to grow the
company that way, especially with the changes in Google
algorithms and online shopping practices,” says Sancho,
who runs the Orange County, California, business with her
mother and father. “I know fewer people buy on actual
websites. So the fact that I can feel free to expand in
those directions and not worry about fulfillment is great.”
FEWER PANICKED BRIDES
Before Sancho implemented eCC by Webgility in 2010,
her team struggled to fulfill orders in a timely way
because connecting the dots between her accounting
software, her online ordering system, and the shipping
department required entering the same data into
multiple systems. “During wedding season, it was
insane how long it took us to get through everything
paperwork-wise.” In fact, without eCC, it took the
company three weeks to fill orders they can now ship on
the same day. “It was ridiculous. We were staying at the
office until nine o’clock every night. That was the volume
of orders we were getting with us doing everything
manually,” Sancho says. “It was a huge problem. I was
all big on the marketing, saying, ‘We’ve got to increase
sales.’ And then we did it, it was like, ‘Oh shoot.’ “
With increased business from Sancho’s marketing efforts
and multiple online storefronts, the company needed
a solution. With just Sancho and her mom doing data
entry to keep all systems up-to-date, they worked long
days and weekends trying to keep pace. “The nature
of retail is that lots of smaller orders mean more data
entry,” Sancho says. Their previous business model was
to sell only wholesale, which resulted in fewer but larger
orders, with data often prefilled in the system.
“My mom still works, but the amount of work she does
is so minimal now and it’s all facilitated by the software.
She basically responds to emails or answers a couple
phone calls and that’s it.”
eCC allowed Carla Sancho to bring her family business online.
www.webgility.com
“We were staying at the office
until nine o’clock every night.
It was a huge problem.”

3. Sancho has one employee who checks all incoming orders
because customers occasionally make mistakes or provide
incorrect information. And she has employees who
assemble, pack, and ship orders, too. But the system runs
like a dream compared to the old way.
“You hit a button and it imports all your orders from all your
platforms. Then we print our orders and hand them to our
shipping department, who picks and packs everything,” says
Sancho. Webgility’s partnership with Stamps.com allows the
company to leverage the U.S. Postal Service for most of its
shipping, adds Sancho, which saves money, too.
“Much of our accounting is also done, since eCC also posts
orders to QuickBooks,” Sancho says.
LIFE-CHANGING GROWTH
Sancho’s vision has taken her family’s business, which
started in 1980 in their garage, from selling wholesale
to brick-and-mortar stores
to one that sells primarily
online—retail and
wholesale—without a lot of
overhead.
“Finding Webgility was my
a-ha moment,” Sancho says
about running across a
mention of it on a message
board for X-Cart, her
shopping cart software.
Sancho had spent $2,000 on a failed attempt to hire a
developer to create a system that could do what eCC
does. By comparison, Webgility’s solution was already
built, says Sancho, “and I could afford it.”
Having pulled her family’s company back from the brink
of shutting down in the early 2000s, when a number
of brick-and-mortar retailers that represented their
primary customer base were going out of business,
Sancho says finding Webgility was “life changing.”
As a businessperson, Sancho now had a way to realize
her vision for the company. “That was the point where
we were able to focus on growth, not just surviving,”
Sancho says. “There’s no way I would have been able to
grow onto other platforms because I would have been
still sitting there triple-entering everything into multiple
systems.”
www.webgility.com
Annual Sales
2005-2009
Order fullfillment before eCC
2-3 weeks
Monthly data entry before eCC
80 hours
Increased by 53% Increased by 97%
Annual Sales
2010-2014
Order fullfillment after eCC
Same day
Monthly data entry after eCC
0 hours
“It’s incredible the type of service Webgility provides.
That, to me, is worth a heck of a lot of money.”

4. EXCEPTIONAL TECHNICAL SUPPORT
In addition to its very existence addressing a huge need
for WeddingCollectibles.com, Sancho says she deeply
appreciates Webgility’s excellent technical support.
“I know even if something goes wrong, Webgility will help
me—they know me by name.” After a lightning storm once,
Sancho says, the support technician stayed on the phone
for five hours helping her restore her data.
“The storm fried our main computer and Webgility helped
me get things back up and running. It’s incredible the type
of service Webgility provides. That, to me, is worth a heck
of a lot of money. If you call support for any other large
service provider, they’re really not there to help you. They
just want to get you off the phone and move on to the
next person.”
THE MORE THE MERRIER
Sancho says she looks forward to expanding the business
onto other online shopping platforms and marketplaces—
as long as Webgility supports them.
“Whatever platforms Webgility connects with are the only
ones I’m going to consider because it’s that central to my
business model,” she says. “The more the merrier for me.
There are a few out there that I’ve been looking at and the
first thing I do is ask, ‘Are you compatible with Webgility?’
No? OK, well I can’t do it then.”
www.webgility.com
“Finding Webgility was my
a-ha moment.”
Problem: Needed to expand online sales to multiple
shopping platforms while automating data entry and
integration between accounting and shopping cart
software.
Solution: eCC Desktop by Webgility automates data entry
that used to require two full-time employees to complete
and makes it painless for the company to expand.
WeddingCollectibles.com
Industry: Special events
Founded: 2005
301 Howard Street, Suite 950
San Francisco, CA 94105
1 (877) 753-5373
sales@webgility.com
www.webgility.com