The document discusses the history and evolution of a project started in 2000 to create e-Christmas cards made by blind people in Slovenia. This initial idea grew over time to include new partnerships and proposals to help employ people with special needs. By 2012, the project had expanded under the Content Cloud 9 Institute to conduct further research on social responsibility, new media technologies, and creative ways to fund causes. It emphasizes that opportunities can arise when we re-examine things we may take for granted.

1. I
Sometime we take something for granted.
And then ... it hits us.

2. In 2000, Urska Starc had started with
her father, that time governor of
Lions District 129, Slovenia, a project
of e-Christmas cards.

3. Besides the fact that at that time
Internet was still young and “e”
was very exotic, the cards were
made by blind people.

4. The idea aroused a lot of interest.

5. Together with other
experts were born new
ideas to transform
charity into social
responsibility - a tool
which brings companies
added value.
Proposal for the new law for the Ministry of Labour, Family, Social Affairs
and Equal Opportunities with which state doesn’t punish companies that
don’t, but rather awards those, who do employ people with special needs.
2001
The creativeness is the key of success in the
coming future and we are convinced that the
creative charity is the right way to go.
The new role of Lions organisation
Therefore a new win-win relationship can be defined between LIONS
organisation and profitable organisations. Lions takes the role of a so called
»quality controller« who stimulates and supports the awareness of Corporate
Social Responsibility. Cause Related Marketing is only a tool to reach the goal –
give the people with special needs the chance to become active members of the
society.
Employement Service of Slovenia
Chamber of Commerce and Industry
Office for Disabled people
and other partners ...

6. And, as in life happens, time has flown.

7. Other projects and challenges came along.
Pictures from the campaign organised by CuBiST Institute in cooperation with Blind and
weak-sighted organisation of Slovenia during the 2nd
world paragliding accuracy
championship in which 5 blind and weak-sighted persons got the chance to fly. (2003)

8. But research of
has always been present.
social responsibility,
new media and
technologies,
creative ways of founding
money or attention for
‘causes’

9. And then in 2012 within the creative
environment of experienced souls of
Content Cloud 9 Institute the time
has come.

10. TO GROW AND TO FLAP

11. Sometimes we take
something for
granted.

12. Sometimes we take
something for
granted.
And then ...
it hits us.

13. We have not even started to understand what
can all be about.marketing
PR
communication
advertising

14. CLICK ON THE BUTTERFLY FOR MORE ABOUT
RESEARCH BEHIND CONTENTING
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