Digital Entertainment Asset is developing a new "Answer-to-Earn" advertising service for their PlayMining GameFi platform. This will allow companies to promote their brands through surveys and quizzes, with users earning cryptocurrency rewards for answering questions. The goal is to make advertising a more positive experience compared to standard online ads. DEA is recruiting companies to participate in testing this new service, with plans to launch it fully within 2023. In addition to innovating advertising, DEA is also focused on applying GameFi concepts like play-to-earn to generate social impact through initiatives like allowing donations through gameplay.