Leveraging The Internet To Achieve Business ObDrew Diskin
The current economic conditions and changing health care marketplace require hospitals and health systems to think differently about their Web presence... Here\'s some ways of looking at solving the bigger problems.
Bringing Your MSP Out of Obscurity: Practical Marketing Thinking For A Digita...Aaron Mangal
In this presentation, Aaron Mangal, host of The Cloud Radio Show and Business Development Manager of Network Remedy explores Marketing Thinking in today's busy information overloaded world.
Aaron will explore:
() A brief history of Marketing to date including the evolution of Tech
() What Marketing is and is not
() Branding and its importance (Plus new examples added)
() The Problem and Pain of Marketing Today
() Examples of Marketing from Tech Players, big and small
() Takeaways and What you can do
() Further Reading, Links and Resources (NEW Content!)
Turning Stories Into Dollars: How to Create a Content Marketing Machine That ...Influence and Co.
With the digital shift in the publishing industry and a surge in content marketing, brands understand that creating content is a necessary component to engaging with their audience. But how does your company start seeing ROI and actually profit from your content efforts?
Join Ran Gishri (VP of Audience Development, Taboola) and Josh Johnson (VP, Influence & Co.) for a webinar to discuss strategies for creating and distributing content that will drive sales and increase conversions for your business.
Susan Moeller - Creating Influential Content: How to navigate current trends ...Hallam
People are more distrustful of social networks (and they have good reason to be so). Target audiences have increasing control over the digital messages they receive. And, customers are less concerned about loyalty and more concerned about price and brand value alignment. Decreased social engagment and highly saturated topic areas are just two of the consequences of these trends. Marketers still need to move their audience from passivity to partnership. To do this we need to understand and create influential content. You will learn The major trends impacting content marketing right now Best practices for content research The importance of content distribution The latest research on content that suceeds in influencing an audience How to quickly determine if your content area is saturated or unsaturated How to respond to a a crowded (and not so crowded) content landscape How to set up a feedback loop for effective, quick, content iteration
The secret to 10,000 likes? Running a social media campaign with UX and behav...Yuan Wang
What happens when you team an experimental economist, UX practitioners and a stand-up comedian to run a social media campaign to drive engagement and lead generation? We will demonstrate how we went about attempting to achieve our target of 10,000 likes in a social media campaign by combining UX research and behavioural nudges with lots of creative juices – what a typical week during the campaign looks like, our successes and failures, and most importantly, our learnings and how they can help other practitioners make an impact in the digital strategy space. Presented at UX Australia 2015 by Yuan Wang, Creative Director of Melbourne digital agency Yump.
The Holistic Approach to Marketing Your Mediation Practice - LaFleurChip LaFleur
This presentation covers all the essentials for marketing your mediation practice online. It was presented by Founder and President of LaFleur Marketing, Chip LaFleur at the Voluntary Facilitative Mediation (VFM) Training Seminar in Grand Rapids in March 2018. You can read more about this specific topic on our blog here: https://lafleur.marketing/blog/mediation/
Webinar: How to Achieve Thought Leadership on LinkedInLinkedIn
The third webcast in our "Succeed in 2015" series will teach you how to leverage thought leadership to drive business value for your organization.
In this live webcast hosted by Jason Miller, Senior Content Marketing Manager at LinkedIn, you'll learn:
- How your company can leverage thought leadership on LinkedIn
- Three types of thought leadership your business should be creating
- How to measure the return on your thought leadership content
- Actionable steps towards your successful thought leadership strategy
Plus, this webcast is chocked full of insights and tips from marketing thought leaders and will cover both basic and advanced thought leadership strategies.
Leveraging The Internet To Achieve Business ObDrew Diskin
The current economic conditions and changing health care marketplace require hospitals and health systems to think differently about their Web presence... Here\'s some ways of looking at solving the bigger problems.
Bringing Your MSP Out of Obscurity: Practical Marketing Thinking For A Digita...Aaron Mangal
In this presentation, Aaron Mangal, host of The Cloud Radio Show and Business Development Manager of Network Remedy explores Marketing Thinking in today's busy information overloaded world.
Aaron will explore:
() A brief history of Marketing to date including the evolution of Tech
() What Marketing is and is not
() Branding and its importance (Plus new examples added)
() The Problem and Pain of Marketing Today
() Examples of Marketing from Tech Players, big and small
() Takeaways and What you can do
() Further Reading, Links and Resources (NEW Content!)
Turning Stories Into Dollars: How to Create a Content Marketing Machine That ...Influence and Co.
With the digital shift in the publishing industry and a surge in content marketing, brands understand that creating content is a necessary component to engaging with their audience. But how does your company start seeing ROI and actually profit from your content efforts?
Join Ran Gishri (VP of Audience Development, Taboola) and Josh Johnson (VP, Influence & Co.) for a webinar to discuss strategies for creating and distributing content that will drive sales and increase conversions for your business.
Susan Moeller - Creating Influential Content: How to navigate current trends ...Hallam
People are more distrustful of social networks (and they have good reason to be so). Target audiences have increasing control over the digital messages they receive. And, customers are less concerned about loyalty and more concerned about price and brand value alignment. Decreased social engagment and highly saturated topic areas are just two of the consequences of these trends. Marketers still need to move their audience from passivity to partnership. To do this we need to understand and create influential content. You will learn The major trends impacting content marketing right now Best practices for content research The importance of content distribution The latest research on content that suceeds in influencing an audience How to quickly determine if your content area is saturated or unsaturated How to respond to a a crowded (and not so crowded) content landscape How to set up a feedback loop for effective, quick, content iteration
The secret to 10,000 likes? Running a social media campaign with UX and behav...Yuan Wang
What happens when you team an experimental economist, UX practitioners and a stand-up comedian to run a social media campaign to drive engagement and lead generation? We will demonstrate how we went about attempting to achieve our target of 10,000 likes in a social media campaign by combining UX research and behavioural nudges with lots of creative juices – what a typical week during the campaign looks like, our successes and failures, and most importantly, our learnings and how they can help other practitioners make an impact in the digital strategy space. Presented at UX Australia 2015 by Yuan Wang, Creative Director of Melbourne digital agency Yump.
The Holistic Approach to Marketing Your Mediation Practice - LaFleurChip LaFleur
This presentation covers all the essentials for marketing your mediation practice online. It was presented by Founder and President of LaFleur Marketing, Chip LaFleur at the Voluntary Facilitative Mediation (VFM) Training Seminar in Grand Rapids in March 2018. You can read more about this specific topic on our blog here: https://lafleur.marketing/blog/mediation/
Webinar: How to Achieve Thought Leadership on LinkedInLinkedIn
The third webcast in our "Succeed in 2015" series will teach you how to leverage thought leadership to drive business value for your organization.
In this live webcast hosted by Jason Miller, Senior Content Marketing Manager at LinkedIn, you'll learn:
- How your company can leverage thought leadership on LinkedIn
- Three types of thought leadership your business should be creating
- How to measure the return on your thought leadership content
- Actionable steps towards your successful thought leadership strategy
Plus, this webcast is chocked full of insights and tips from marketing thought leaders and will cover both basic and advanced thought leadership strategies.
Growth Strategies To Scale Up Your Small NonprofitTechSoup Canada
There are lots of small business growth strategies that you can apply to the nonprofit sector: from new products and services, to territory expansion and the elusive social enterprise development. Carla Langhorst of SmallBusinessSolver.com will explain how you can apply growth principles in financial and marketing planning to your nonprofit. Carla will show the you the business strategies and tools you can use so that your nonprofit can assess risk and scale up sustainably.
In this webinar, you will learn:
- About the emerging revenue generation trends that nonprofits are doing,
- How to strategically grow from your core operations while mitigating risk,
- The types of online resources you can access and use to continue evolving your strategic plans.
The plan is simple. To grow your business with effective online marketing you have to understand the basics. These 28 pages quickly introduce you to digital marketing principles and will save you a ton of time. www.feldmancreative.com
Marketing to your buyers is much different than it was 30 years ago--or even 5, for that matter. Buyers are 60% of the way through the traditional sales process before they are even a blip on your radar! We take a look at the strategies of the past and why they're not working for you today--as well as a suggestion on what could.
How to create content that fuels your sales funnel (pdf)Stickyeyes
Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing.
Our latest webinar, hosted by Phil McGuin, Director of Demand Generation at Stickyeyes broke down the fundamental elements to building and implementing a sales driven content strategy including:
- How to define your sales process & buying cycle.
- How to understand how your target audiences behave online, and what content they are looking for.
- How to map your content onto your target audience and customer persona groups.
- How and why to deploy relevant content at different stages within the sales cycle.
Creating a Content Strategy for your Nonprofit WebsiteTechSoup Canada
Planning a new website for your nonprofit organization? A website content strategy will serve as a guide for many of the decisions you’ll make. You'll know what content you need to develop, what you can reuse or re-purpose, and what content is most important. Because it creates clarity about your site's purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development.
What you'll learn:
- During this webinar, we’ll explore the benefits (which go far beyond content planning) of creating a clearly defined and documented website content strategy.
We will look at:
- Why you need to develop your content strategy before you start any website design or development work.
- The elements to include in a website content strategy – along with the steps involved in building one.
- Specific and productive ways to include internal stakeholders in the planning process.
For small, community-based service businesses it is often hard to know what business development approaches are best.
Which activities and programs produce the best bang for your buck - word of mouth, direct advertising, e-mail and online marketing, participation in community events, or street-based “guerilla marketing?”
This webinar addresses best practices in the industry and offers practical advice on choosing the right and most cost effective strategy for your venture.
Joining the conversation are three experts with extensive experience in business development.
They discussed the latest and most cost effective strategies for winning over small business and nonprofit customers.
Case Study about Cathay Pacific Airways on LinkedIn: Leveraging member profiles to reach business travelers to Asia
Visit marketing.linkedin.com for more success stories.
#SCMW2014 - Knowledge Sharing - Marc Rougierscoopit_fr
KNOWLEDGE SHARING
Marc Rougier, Président & co-fondateur de Scoop It @MarcFuseki
De plus en plus d'entreprises et de marques intègrent du contenu tiers dans leur stratégie de contenu: partager la voix d'autres experts enrichit et crédibilise une ligne éditoriale, contribue à démontrer leadership d'opinion, facilite l'engageant d'audience. Par ailleurs, une autre activité évolue dans l'entreprise: la gestion de la connaissance, qui soit s'adapter à un monde plus distribué, plus ouvert: la connaissance n'est plus l'apanage d'un détenteur officiel mais se déplace en temps réel sur le web et ses média. Ces deux évolutions (celle du marketeur et celle du knowledge manager) renforce le rôle du curateur: ce médiateur qui écoute et défriche le web, découvre du contenu pertinent, le met en valeur et le partage. En le partageant vers l'extérieur, il est marketeur. En le partageant à l'intérieur, il est knowledge manager.
Nous observons cette porosité nouvelle entre la communication externe et la communication interne avec intérêt. Les deux pôles se retrouvent sur deux valeurs: d'une part, la connaissance est clé (connaissance = information organisée et qualifiée; donc "bonifiée" par un curateur). D'autre part, elle est partout: dans le web ouvert et chez chaque collaborateur d'une entreprise. C'est l'avènement du Knowledge Sharing, procédé temps réel, ouvert et distribué, qui contribue au marketing comme au knowledge management et nourrit thought leaders et brand advocates. Sachons l'organiser et en tirer bénéfice.
Presentation from Global Entrepreneurship Week Kansas City on Content Marketing for Startups!
You probably think content marketing takes too much time and doesn’t pay off. Find out how one person can drastically increase organic web traffic with content marketing.
Knowledge Management: Putting Information to Good UseSlideShop.com
Organizations and companies can significantly benefit from their people using, sharing and updating information. Here's a presentation about knowledge management and its life cycle.
More presentations: https://slideshop.com/Themed-Slides/
In today’s online marketing world, content is king. You already have knowledge your audience finds valuable – now you need to use this as an asset for growth. Original content is the vehicle to position your brand as a leading authority in your industry.
However, effective content marketing is a challenge. Consistently creating and distributing content that performs is a challenge for marketing teams of all sizes. In fact, Content Marketing Institute studies have found that only 38% of marketers in 2015 say that their organization is at least “effective” at content marketing.
This presentation covers the 8 steps to effectively building your brand’s influence using content marketing, including:
1) How to create content that is truly valuable to your audience
2) How to get your content published in influential sites your audience is reading
3) How to create content on a consistent basis with limited resources
4) What to do with this content to create significant and measurable ROI
Success in B2B Marketing starts with an intense focus on creating value for the B2B buyer.
In this presentation for the BMA Carolinas, I talk about how marketing can help drive change across the business by creating content people want, like to share, and might even love!
I provide the tips, tools and templates you need to create your own content marketing program that drives conversion for your business.
Google Ads 101: Increase Your Nonprofit’s Presence With $10,000 a month Of AdsTechSoup Canada
This slidedeck is from a webinar hosted by TechSoup Canada featuring Simon and Lily of ConnectAd. They will help you understand how to register, access & use your Google Ads account to grow your nonprofit’s online presence. They'll show you how Google Ads can help your nonprofit connect to and engage with donors, volunteers, and supporters.
You will learn:
- How the Google Ads Grant can be useful to nonprofits
- How to apply for your Google Ads Grant account
- Step by step how to create your first campaign inside your Google Ads Grant account
The webinar is for beginners looking to learn how to access & use the main features of Google Ads. To see the webinar recording and other resources please visit http://bit.ly/GoogleAdsWebinar
Note that you must be a registered nonprofit in Canada to be eligible for Google Ad Grants. To apply for Google Suite for Nonprofits please visit http://bit.ly/2UGtfbw
How to build a thought leadership platformGood2bSocial
✓ How does one become a thought leader?
✓ What is a thought leadership platform?
✓ 10 step process to build your thought leadership
platform
✓ The type of content should you use for thought
leadership marketing
✓ The channels needed to build a thought
leadership platform?
✓ Allen & Overy Case Study: Block Chain
Growth Strategies To Scale Up Your Small NonprofitTechSoup Canada
There are lots of small business growth strategies that you can apply to the nonprofit sector: from new products and services, to territory expansion and the elusive social enterprise development. Carla Langhorst of SmallBusinessSolver.com will explain how you can apply growth principles in financial and marketing planning to your nonprofit. Carla will show the you the business strategies and tools you can use so that your nonprofit can assess risk and scale up sustainably.
In this webinar, you will learn:
- About the emerging revenue generation trends that nonprofits are doing,
- How to strategically grow from your core operations while mitigating risk,
- The types of online resources you can access and use to continue evolving your strategic plans.
The plan is simple. To grow your business with effective online marketing you have to understand the basics. These 28 pages quickly introduce you to digital marketing principles and will save you a ton of time. www.feldmancreative.com
Marketing to your buyers is much different than it was 30 years ago--or even 5, for that matter. Buyers are 60% of the way through the traditional sales process before they are even a blip on your radar! We take a look at the strategies of the past and why they're not working for you today--as well as a suggestion on what could.
How to create content that fuels your sales funnel (pdf)Stickyeyes
Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing.
Our latest webinar, hosted by Phil McGuin, Director of Demand Generation at Stickyeyes broke down the fundamental elements to building and implementing a sales driven content strategy including:
- How to define your sales process & buying cycle.
- How to understand how your target audiences behave online, and what content they are looking for.
- How to map your content onto your target audience and customer persona groups.
- How and why to deploy relevant content at different stages within the sales cycle.
Creating a Content Strategy for your Nonprofit WebsiteTechSoup Canada
Planning a new website for your nonprofit organization? A website content strategy will serve as a guide for many of the decisions you’ll make. You'll know what content you need to develop, what you can reuse or re-purpose, and what content is most important. Because it creates clarity about your site's purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development.
What you'll learn:
- During this webinar, we’ll explore the benefits (which go far beyond content planning) of creating a clearly defined and documented website content strategy.
We will look at:
- Why you need to develop your content strategy before you start any website design or development work.
- The elements to include in a website content strategy – along with the steps involved in building one.
- Specific and productive ways to include internal stakeholders in the planning process.
For small, community-based service businesses it is often hard to know what business development approaches are best.
Which activities and programs produce the best bang for your buck - word of mouth, direct advertising, e-mail and online marketing, participation in community events, or street-based “guerilla marketing?”
This webinar addresses best practices in the industry and offers practical advice on choosing the right and most cost effective strategy for your venture.
Joining the conversation are three experts with extensive experience in business development.
They discussed the latest and most cost effective strategies for winning over small business and nonprofit customers.
Case Study about Cathay Pacific Airways on LinkedIn: Leveraging member profiles to reach business travelers to Asia
Visit marketing.linkedin.com for more success stories.
#SCMW2014 - Knowledge Sharing - Marc Rougierscoopit_fr
KNOWLEDGE SHARING
Marc Rougier, Président & co-fondateur de Scoop It @MarcFuseki
De plus en plus d'entreprises et de marques intègrent du contenu tiers dans leur stratégie de contenu: partager la voix d'autres experts enrichit et crédibilise une ligne éditoriale, contribue à démontrer leadership d'opinion, facilite l'engageant d'audience. Par ailleurs, une autre activité évolue dans l'entreprise: la gestion de la connaissance, qui soit s'adapter à un monde plus distribué, plus ouvert: la connaissance n'est plus l'apanage d'un détenteur officiel mais se déplace en temps réel sur le web et ses média. Ces deux évolutions (celle du marketeur et celle du knowledge manager) renforce le rôle du curateur: ce médiateur qui écoute et défriche le web, découvre du contenu pertinent, le met en valeur et le partage. En le partageant vers l'extérieur, il est marketeur. En le partageant à l'intérieur, il est knowledge manager.
Nous observons cette porosité nouvelle entre la communication externe et la communication interne avec intérêt. Les deux pôles se retrouvent sur deux valeurs: d'une part, la connaissance est clé (connaissance = information organisée et qualifiée; donc "bonifiée" par un curateur). D'autre part, elle est partout: dans le web ouvert et chez chaque collaborateur d'une entreprise. C'est l'avènement du Knowledge Sharing, procédé temps réel, ouvert et distribué, qui contribue au marketing comme au knowledge management et nourrit thought leaders et brand advocates. Sachons l'organiser et en tirer bénéfice.
Presentation from Global Entrepreneurship Week Kansas City on Content Marketing for Startups!
You probably think content marketing takes too much time and doesn’t pay off. Find out how one person can drastically increase organic web traffic with content marketing.
Knowledge Management: Putting Information to Good UseSlideShop.com
Organizations and companies can significantly benefit from their people using, sharing and updating information. Here's a presentation about knowledge management and its life cycle.
More presentations: https://slideshop.com/Themed-Slides/
In today’s online marketing world, content is king. You already have knowledge your audience finds valuable – now you need to use this as an asset for growth. Original content is the vehicle to position your brand as a leading authority in your industry.
However, effective content marketing is a challenge. Consistently creating and distributing content that performs is a challenge for marketing teams of all sizes. In fact, Content Marketing Institute studies have found that only 38% of marketers in 2015 say that their organization is at least “effective” at content marketing.
This presentation covers the 8 steps to effectively building your brand’s influence using content marketing, including:
1) How to create content that is truly valuable to your audience
2) How to get your content published in influential sites your audience is reading
3) How to create content on a consistent basis with limited resources
4) What to do with this content to create significant and measurable ROI
Success in B2B Marketing starts with an intense focus on creating value for the B2B buyer.
In this presentation for the BMA Carolinas, I talk about how marketing can help drive change across the business by creating content people want, like to share, and might even love!
I provide the tips, tools and templates you need to create your own content marketing program that drives conversion for your business.
Google Ads 101: Increase Your Nonprofit’s Presence With $10,000 a month Of AdsTechSoup Canada
This slidedeck is from a webinar hosted by TechSoup Canada featuring Simon and Lily of ConnectAd. They will help you understand how to register, access & use your Google Ads account to grow your nonprofit’s online presence. They'll show you how Google Ads can help your nonprofit connect to and engage with donors, volunteers, and supporters.
You will learn:
- How the Google Ads Grant can be useful to nonprofits
- How to apply for your Google Ads Grant account
- Step by step how to create your first campaign inside your Google Ads Grant account
The webinar is for beginners looking to learn how to access & use the main features of Google Ads. To see the webinar recording and other resources please visit http://bit.ly/GoogleAdsWebinar
Note that you must be a registered nonprofit in Canada to be eligible for Google Ad Grants. To apply for Google Suite for Nonprofits please visit http://bit.ly/2UGtfbw
How to build a thought leadership platformGood2bSocial
✓ How does one become a thought leader?
✓ What is a thought leadership platform?
✓ 10 step process to build your thought leadership
platform
✓ The type of content should you use for thought
leadership marketing
✓ The channels needed to build a thought
leadership platform?
✓ Allen & Overy Case Study: Block Chain
Do YOU Make These Internet Marketing Mistakes?Phil Frost
Presentation to explain common mistakes and how to take an integrated approach to internet marketing. Topics include website design, search engine optimization, social media, pay per click advertising, and email marketing.
Met de hulp van feeds en inspiratie (die had ik gisteren mij mijn collega gekregen) had een de presentatie voor FD Carrier Challenge aangepast. De essentie van deze presentatie is nier meer de bepaalde methode as ik eerder dacht. Het is over je en hoe kan je een verschil maken in je dagelijkse activiteiten en bereiken je persoonlijke doelen met behulp van nieuwe netwerking, leiding en ondernemen technieken. Je gebruikt “denken triggers” in deze presentatie om maximaal toegevoerde warden en kennis ook van jou eigen ervaring uit te halen.
With help feedbacks and inspiration from my colleagues yesterday I have updated the presentation for FD Carrier Challenge. The essence of this presentation is not even a set of particular methods as I thought. It is about the change, which can be done by you. How can you make a difference in your daily work to achieve your personal goals with the help of techniques of new networking, leading and entrepreneurship? You use “thought treiggers” in this presentation to get the maximum added value and knowledge of your own experience.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
The Three Keys to Modern Marketing: Content, Content, Content...
Panelists will tell how their companies’ innovative content marketing strategies have helped them:
-establish thought leadership within their industries,
-get found by the right kinds of customers,
-build strong brands that stand apart from the competition,
-increase preference among customers ready to buy.
Presentation by Jeb Banner for the American Marketing Association in Indianapolis covering the future of Search Engine Optimization (SEO) and digital marketing. Ideas originally posted on the SmallBox blog here: http://blog.smallboxweb.com/2011/09/12/the-future-of-seo/
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
In this workshop, we'll discuss the unique marketing needs faced by nonprofits and small organizations. With the vast “Universe of Marketing Possibilities”, many organizations don’t know where to start, what to implement, and how to prioritize marketing initiatives. We'll discuss how to work within a framework and methodology that is simple, effective, and cumulative.
Large organizations launch integrated campaigns that include social media, online advertising, search engine optimization and much more. Oftentimes small- to mid-sized organizations are unable to mirror this kind of success because they can’t fund hiring a search agency, a PR agency, an ad agency, a social media agency, etc. But, with the marketing roadmap you’ll now be able to create, you too can build an integrated system that works – even without a big budget or staff.
This jam packed session helps you create a plan to address your biggest challenges, including:
• Driving online (and offline) traffic to your website
• Getting more qualified leads
• Increasing donations, volunteers, registrations, etc.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
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➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. Introduction Optimal Conversions, Inc. Fully integrated web marketing Interactive advertising and marketing Public relations / social media Content development Search engine optimization (SEO) Web analytics Unique fee structure: variable comp. / risk sharing
3. Common Web Marketing Challenges Traffic Is More Expensive Increasing paid search costs with declining conversions Paid search effort difficult to manage & optimize Lack of resources for sustained focus on organic traffic drivers Few in-house capabilities to exploit new media: Interactive PR / Blogs Landing page optimization XML feed optimization Social Media Performance is More Difficult Flat or declining conversion rates Increased competition Significant shopping cart abandonment Site design (aesthetics) have grown stale Diminished ranking on search engines
4. A great website design isn’t enough. “Everyone can be super! And when everyone's super -- no one will be.” Syndrome from “The Incredibles”
5. Web Marketing Success Building a (great) website is not enough. …make sure design and contentmeets the needs of existing customers …. …and new visitors can find it and convert into customers... …find new ways to encourage repeat visitors… …and give reasons for other websites to link to it... …then continuously monitor your “rank” to be sure you’re relevant. …and repeat the process all over because your competitors are doing the same thing every day.
6. A New Way of Thinking About “Failure” Actively seek to make mistakes…a valuable lesson. Failure is as important as success. Detect, analyze…and fix it fast. Explain to senior management Keep “patient money” patient with good data and better explanations for a complex operation.
18. Non-branded vs. Branded Search Terms:Wholesale Ribbons Google Traffic Estimator shows 51,000 monthly searches for phrases related to “wholesale ribbon” (8,100 vs.41), “wholesale ribbons” (1,000 vs. 6), “ribbon wholesale” (6,600 vs. 2), “ribbon wholesalers” (480 vs. 6), “floral ribbon” (2,400 vs. 1), and hundreds of others.
19. The Importance of Being #1 Source: www.seo-scientist.com: Google Ranking and CTR – how clicks distribute over different rankings on Google
20. The Importance of Being #1 Page 2 Page 1 Source: http://www.accuracast.com/seo-weekly/adwords-clickthrough.php
24. Recommendations for NJPEC Get More Links Encourage members to link intowww.njpec.com from an “About Us” page of member companies. Exchange/acquire links with other relevant sites Magazines Educational Issue on-line press releases about newsworthy (link-worthy) NJPEC events: Chris Hacker, Chief Design Officer of Johnson and Johnson Shelf Impact seminar Hall of Fame Dinner Package of the Year
25. Recommendations for NJPEC Value-added content ‘Request-a-quote’ form to generate sales leads for members Package design gallery Newswire on packaging news and trends Job board* By-lined “expert” articles on packaging “how to”* Presentations/lectures on packaging basics* Exploit existing content Create new ‘packaging education’ pages based on content from NJPEC Sourcebook Directory of members resource guide *contributed by NJPEC members
26. Conclusions Web marketing requires a well-designed, aesthetically pleasing site +an ongoing strategy for traffic Search is important to help people find you. Search is not enough. “Waiting for the phone to ring” Web marketing must actively stimulate demand without being intrusive. “Be generous with no strings attached.”
27. Conclusions Look for constant ways to be relevant Valuable content Selfless promotion Culture of continuous improvement Can’t afford to set it and forget it. Analyze – Act - Repeat
Everyone has a website. It is no big deal.And most people already have good design, good user interface and good content. Or they can get it very quickly by talking with Laraine and Jenna at Smith Design.But like Syndrome says, having a great website does make you super in a world where everyone has a “great” website.Good design is merely the price of admission.
So what are the keys to success…
So how to you build traffic and interest to stay ahead? It is not easy. As people become more computer literate, they seek out more personalized, relevant information…and filter out irrelevant information…the old school promotional tools that used to work so well. Newspapers and network TV audiences are declining because consumers get what they need/want from other sources. Advertising is following consumers to online, but they will fail if they do not understand the reasons for the migration.Consumers WANT useful, relevant information. They block out intrusive, irrelevant information.On-line marketing campaigns that seek to “push” your website will fail.Social media, search, word of mouth all begin with the consumer’s objectives, not necessarily yours.
How do you find customers? (fades into…)How do customers find you? That’s the real conundrum of web marketing these days. With so many people able to filter OUT proven yet “old school” tactics, how do you attract them without triggering the ‘force fields’ that shut out your message?Search marketing is an important, first part of this process…how will you be found once the consumer is motivated to buy?One of the first ways is simple: meet people half way!If they ARE searching for you, make sure you can be found!
This is an exercise we go through with new clients: keyword research, especially nonbranded keywords that describe what you do not who you are.Basically, how would a customer find you if he or she had a need but not a name.In the case of NJPEC, the process might look like this…
…and then perhaps a bit more of a drill down…
Now, for some terms, NJPEC does quite well. For example, www.njpec.com is ranked #1 for the search term “packaging executives”. This is a major accomplishment since there are more than 2 million pages within Google that have this combination of terms.Use of keywords in title tag really helps, as does in-bound links and some relevant content on pages.
But, the larger question to ask is:‘What terms are most important to the goals & objectives of NJPEC?’ Are there other terms that better describe the association and it’s mission? Are there other terms that would attract MORE traffic? Are there unique terms that are ideally suited toward NJPEC where we have few, if any, real competitors?What search terms do you want to be found FOR…especially when people don’t know YOU but only know what they want.This is a concept of non-branded search: It is vital, especially if you need to grow business from new clients.In our experience, there’s often a 100:1 ratio of nonbranded to branded search terms.
This is a concept of non-branded search: knowing WHAT you want, but not WHO has it. It is vital, especially if you need to grow business from new clients.Here’s an example of why non-branded search terms is so important. Right when we began a consulting assignment, we performed the following analysis a B2B client: May Arts, a leading wholesaler of ribbons for the floral and gifting industry. More than 6,000 ribbons of every type in inventory. Very beautiful, very distinctive. What you see here is a graphic representation of the total number of times per month people typed “May Arts” into a Google search window: on average, about 3,800 times a month. Worldwide. And the pie chart compares May Arts’ analytics account to estimate how many of the 3,800 visited to site. In their case, only 40% of the people that saw the May Arts web site in Google search results and actually clicked through to the web site.What is really concerning here is that 6/10 people who were looking for “May Arts” in Google still did not click on the link to the company’s home page.The second chart shows generic, non-branded search terms. We limited our study to terms like “wholesale ribbon,” “wholesales ribbons,” “ribbon wholesale,” “ribbon wholesalers,” and a few others. But there were literally thousands of potential descriptions of ribbons that are sold by May Arts. Here, fewer than 500 people out of 50,000 searching precisely what May Arts does…fewer than 500 people found www.mayarts.com and clicked through.It is important, therefore, to be #1 for your company’s brand names. It is essential, however, to be highly ranked for the generic search terms that drive your business. Especially when you want NEW customers. By definition, customers using non-branded search terms have not yet decided on a brand. This has two very important implications for search marketers. The first goal is…
This chart is from a really great web site called SEO Scientist, and it demonstrates the importance of ranking in the top three of the niche or niches you choose.If you are the #1 result in the search engine, 50% of people will click on the link. If you’re #2, 20% will click. And if you’re #3, about 15% will give you a chance.Everything else is largely irrelevant. Painful.
Here is the same concept, but for the right side (the paid ads or Google AdWords). 8% click through for position #1, 5% Clickthrough for #2, etc.So, the first lesson here is that being #1 is really, really important.The second lesson here is that paid ads – the intrusive kind – are six times LESS effective than organic search results. (8 % CTR vs. 50%).
Getting to be #1 for some terms is really, really difficult. Bidding for the #1 position on AdWords is really, really expensive.The trick is to choose the terms that match your capabilities where you have an exceptionally strong claim to being #1 for that single (or small collection) of terms.For 1,000 relevant search terms that people will be searching for…Basically, if you are the first, one out of every two people will click on the link. If you’re #2, one out of five will click. And if you’re third, less than one out of seven will give you a chance.
First, define the mission and goal of your organization. What is it you want your organization to be? Simultaneously, think about what is the largest defensible niche the NJPEC claim. In other words, if we want to be #1, what exactly does that mean? There should be congruence between your organization’s objectives and your current reputation within the industry. You should consider your library of written and video content as assets you can commit to your plan of niche dominance. Consider, too, any financial and creative resources you will need not just to build but also MAINTAIN/SUSTAIN a dominant website.Only after this is established can you get down to the business of creating a compelling message, with relevant keywords, and interesting content.