Presented for the Mid-Atlantic FCU Small Biz University Seminar

1. presents
web marketng
less hassle, more happy
Presenter: Melanie Spring
Sisarina | melanie@sisarina.com | twiter.com/sisarina | sisarina.com

2. web marketng
1: get branded
2: let your website sell for you
3: use your newsleter
4: blog, blog, blog
less hassle, more happy

3. get branded
less hassle, more happy

4. just say no! (to templates)
BAD:
- stock photos
- stock logos
- stock website designs
- Wordpress themes
- Microsof themes
- Apple themes
get branded

5. custom = real business
GOOD:
- local photographers
- logo that's your own
- branded website
- website fts your needs
- no one else has it
get branded

6. branding isn't just your logo
- overall messaging
- marketng materials
- elevator pitch
- tagline
- ofce look/feel
- sales pitch
get branded

7. does your logo match your brand?
- is it clear?
- do your clients get it?
- does it make sense?
- does it tell your story?
- does it ft your business?
get branded

8. does all your marketng ft your brand?
- proposals
- website
- statonery
- content
- social media
- print materials
get branded

9. let your website sell for you
less hassle, more happy

10. is your website easy to fnd?
- keywords
- branded domain
- optmized content
- setup in HTML, not fash
- many content pages
let your website sell for you

11. is your site branded?
- looks like you
- feels like you
- reads like you
- recently updated
let your website sell for you

12. is it clear what you do?
- service listng
- headlines
- focused content
- not a lot of verbiage
- not just industry speak
let your website sell for you

13. is your website up-to-date?
- write blog posts
- update news area
- change your homepage
- update pictures
- update portolio
- add new services
- keep it updated!
let your website sell for you

14. Do your case studies or portolio sell well?
● - professional
● - variety
- informatve
- use of photos
- descriptve text
let your website sell for you

15. is there a clear & simple call-to-acton?
- contact link
- contact page
- contact info on each page
- sign up for newsleter
- form, not email address
let your website sell for you

16. get users to follow you & send them back to site
- add social media butons
- add social media feeds
- stay actve
- engage users
- provide great content
- take them back to site
let your website sell for you

17. use your newsleter
less hassle, more happy

18. getng people to opt-in to your newsleter
- show an example
- prove you're worth it
- create a campaign
- give away something
- use a newsleter service
- personalize your opt-in
use your newsleter

19. getng people to open your newsleter
- make it from you
- never use: Newsleter #8
- write a catchy subject
- create wonder
use your newsleter

20. making your newsleter readable
- make sure it's branded
- simple, catchy headline
- engaging content
- links to your site
- give snippets, tell story
- stop selling!
use your newsleter

21. getng people to click through to your website
- make sure there are links
- links are a diferent color
- highlight links
- lead in w/great content
- give a call-to-acton
- keep it simple
use your newsleter

22. blog, blog, blog
less hassle, more happy

23. blogging is easier than you think
- short posts
- list of how to's
- steps to success
- teach something
- don't write too much
- great for SEO
- gives fresh content
blog, blog, blog

24. promise posts & deliver them
- post as ofen as you can
- don't overpromise
- your realm of knowledge
- write multple posts
- spread out posts
- tell everyone about them
blog, blog, blog

25. setup a series
- set a deadline
- ask others to share
- add guestbloggers
- give credit where due
- ask for help
- keep with core practces
blog, blog, blog

26. it gives you something to talk about
Share it via:
- social media
- newsleter
- friends
- colleagues
blog, blog, blog

27. fnal business tps
- Stop convincing
- If you truly love what you do, people will hire you
- Stop complaining
- If you build it, they will come
- Be clear about your who you want as clients
- Get everything in writng
- Help the litle guys
- Be yourself
- Take a vacaton (without your electronics)
- Get out of the ofce
- Love yourself enough to say no
less hassle, more happy

28. resources
Your Biz Cards are a Billboard. What do they say?: htp://bit.ly/bizcardbillboard
Want to Tweet? First, Teach Your Brand How to Speak: htp://bit.ly/brandspeaking
Businesses Find They Can't Grow Without Branding: htp://wapo.st/bizbrandinggrowth
10 Questons to Ask Before Hiring a Designer: htp://bit.ly/hiringdesigner
HOW TO: Write Your Own Design Scope: htp://bit.ly/designscope
HOW TO: Write Your Own Website Development Scope: htp://bit.ly/devscope
Newsleters That Work: htp://bit.ly/newsletersthatwork
less hassle, more happy

29. THANK YOU!
Melanie Spring
melanie@sisarina.com
twiter.com/sisarina
less hassle, more happy