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WEB MARKETING: Creating A Buzz for Your Biz

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WEB MARKETING: Creating A Buzz for Your Biz

  1. 1. presents make your website rock get more buzz about your bizPresenter: Melanie SpringSisarina | melanie@sisarina.com | twiter.com/sisarina | sisarina.com
  2. 2. web marketng 1: get branded 2: let your website sell for you 3: use your newsleter 4: blog, blog, blogget more buzz for your biz
  3. 3. get brandedget more buzz for your biz
  4. 4. just say no! (to templates) BAD: - stock photos - stock logos - stock website designs - Wordpress themes - Microsof themes - Apple themesget branded
  5. 5. custom = real business GOOD: - local photographers - logo thats your own - branded website - website fts your needs - no one else has itget branded
  6. 6. branding isnt just your logo - overall messaging - marketng materials - elevator pitch - tagline - ofce look/feel - sales pitchget branded
  7. 7. does your logo match your brand? - is it clear? - do your clients get it? - does it make sense? - does it tell your story? - does it ft your business?get branded
  8. 8. does all your marketng ft your brand? - proposals - website - statonery - content - social media - print materialsget branded
  9. 9. let your website sell for youget more buzz for your biz
  10. 10. is your website easy to fnd? - keywords - branded domain - optmized content - setup in HTML, not fash - many content pageslet your website sell for you
  11. 11. is your site branded? - looks like you - feels like you - reads like you - recently updatedlet your website sell for you
  12. 12. is it clear what you do? - service listng - headlines - focused content - not a lot of verbiage - not just industry speaklet your website sell for you
  13. 13. is your website up-to-date? - write blog posts - update news area - change your homepage - update pictures - update portolio - add new services - keep it updated!let your website sell for you
  14. 14. Do your case studies or portolio sell well? ● - professional ● - variety - informatve - use of photos - descriptve textlet your website sell for you
  15. 15. is there a clear & simple call-to-acton? - contact link - contact page - contact info on each page - sign up for newsleter - form, not email addresslet your website sell for you
  16. 16. get users to follow you & send them back to site - add social media butons - add social media feeds - stay actve - engage users - provide great content - take them back to sitelet your website sell for you
  17. 17. use your newsleterget more buzz for your biz
  18. 18. getng people to opt-in to your newsleter - show an example - prove youre worth it - create a campaign - give away something - use a newsleter service - personalize your opt-inuse your newsleter
  19. 19. getng people to open your newsleter - make it from you - never use: Newsleter #8 - write a catchy subject - create wonderuse your newsleter
  20. 20. making your newsleter readable - make sure its branded - simple, catchy headline - engaging content - links to your site - give snippets, tell story - stop selling!use your newsleter
  21. 21. getng people to click through to your website - make sure there are links - links are a diferent color - highlight links - lead in w/great content - give a call-to-acton - keep it simpleuse your newsleter
  22. 22. blog, blog, blogget more buzz for your biz
  23. 23. blogging is easier than you think - short posts - list of how tos - steps to success - teach something - dont write too much - great for SEO - gives fresh contentblog, blog, blog
  24. 24. promise posts & deliver them - post as ofen as you can - dont overpromise - your realm of knowledge - write multple posts - spread out posts - tell everyone about themblog, blog, blog
  25. 25. setup a series - set a deadline - ask others to share - add guestbloggers - give credit where due - ask for help - keep with core practcesblog, blog, blog
  26. 26. it gives you something to talk about Share it via: - social media - newsleter - friends - colleaguesblog, blog, blog
  27. 27. fnal business tps - Stop convincing - If you truly love what you do, people will hire you - Stop complaining - If you build it, they will come - Be clear about your who you want as clients - Get everything in writng - Help the litle guys - Be yourself - Take a vacaton (without your electronics) - Get out of the ofce - Love yourself enough to say noget more buzz for your biz
  28. 28. resources Your Biz Cards are a Billboard. What do they say?: htp://bit.ly/bizcardbillboard Want to Tweet? First, Teach Your Brand How to Speak: htp://bit.ly/brandspeaking Businesses Find They Cant Grow Without Branding: htp://wapo.st/bizbrandinggrowth 10 Questons to Ask Before Hiring a Designer: htp://bit.ly/hiringdesigner HOW TO: Write Your Own Design Scope: htp://bit.ly/designscope HOW TO: Write Your Own Website Development Scope: htp://bit.ly/devscope Newsleters That Work: htp://bit.ly/newsletersthatworkget more buzz for your biz
  29. 29. THANK YOU! Melanie Spring melanie@sisarina.com twiter.com/sisarinaget more buzz for your biz

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