SlideShare a Scribd company logo
The online world is a goldmine of customers, vendors and other resources for
businesses. It's imperative to have a website that reflects your brand and customer
dedication, especially with so much competition today. You might spend countless
hours and financial resources on your website's design, but mistakes are bound to
happen. Be aware of the ugly truth behind web development and how to avoid
costly mistakes.
For more information about Web Marketing services in San Antonio, contact us at
210. 477.4004 or visit our website at www.seosanantonioinc.com
Content Updates are a Priority
Long hours and intense brainstorming sessions are just a couple of efforts that are involved
when you develop a website. The pages might be optimized for nearly perfect search engine
marketing, but don't post the information as a permanent fixture. Update information on your
site from time to time to show your visitors you’re keeping in touch. Search engines use
updated information to qualify pages for their particular rankings. Ideally, update the content
several times a year. Add geolocations, such as San Antonio, because the details matter when it
comes to page rankings.
For more information about Web Marketing services in San Antonio, contact us at
210. 477.4004 or visit our website at www.seosanantonioinc.com
Slow Pages Lose Visitors
Paying top dollar for custom coding may be a smart search engine marketing
technique, but verify that the coding is streamlined enough for site functionality. If a
customer must wait more than a few seconds for a page to load, they will leave the
site, and they may never visit again. This will lead to a poor online reputation. Web
development must include fast load speed from either a laptop, smartphone or
tablet.
For more information about Web Marketing services in San Antonio, contact us at
210. 477.4004 or visit our website at www.seosanantonioinc.com
Button Locations Matter during Web Development
As visitors hop onto your website, they should be able to intuitively move around
the pages. Buttons for links and contact information should not be hard to find.
Menu options should be located along the top margin or you may have a sidebar
menu. Any call to action on the website should have a hover feature that changes
color when the mouse hovers over the button. This indicates to the user that this is
an action item that does something. If users don’t understand how your website
engages them, they will go somewhere else to get what they need. Page setups
should be easy to read with images and text interspersed accordingly. Too much
information and hidden features will only turn off your visitors.
For more information about Web Marketing services in San Antonio, contact us at
210. 477.4004 or visit our website at www.seosanantonioinc.com
Mobile Components Count
Focusing on San Antonio search engine marketing on the traditional desktop
website is great, but don't forget the mobile component. The mobile version of a
website may look the same as the desktop version but can be a custom view. This is
done through coding that hides some portions of the website when displayed on a
mobile device, and is referred to as responsive. Visitors on a smartphone or tablet
can view the smaller pages with ease. This mobile feature is so important in today’s
world where everyone has a smart phone and uses it for everything. When
developing the mobile version of your website, think like a visitor and test like a
visitor.
For more information about Web Marketing services in San Antonio, contact us at
210. 477.4004 or visit our website at www.seosanantonioinc.com
Don't Connect With Every Site
Your search engine marketing may dictate adding external links and social-media
buttons to the site. Be careful using this strategy. Adding an excessive amount of
connections will slow the load time. Pick a few links that are relevant to your
business and are trust worthy sites having a high page ranking. Choose the top two
or three social-media sites that can really expand your brand's name. With only a
few items connecting to the site, the load time will be fast.
For more information about Web Marketing services in San Antonio, contact us at
210. 477.4004 or visit our website at www.seosanantonioinc.com
Before you go live with your website, visit it on your own as if you were the
customer. Be critical about the load times and where items are located on the page. If
you have any frustrations with the web development, your customers are bound to
feel the same way. Perfect the pages before you go live, and the reward will be more
customers across the globe.
For more information about Web Marketing services in San Antonio, contact us at
210. 477.4004 or visit our website at www.seosanantonioinc.com

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Web Development and the Ugly Truth Uncovered

  • 1.
  • 2. The online world is a goldmine of customers, vendors and other resources for businesses. It's imperative to have a website that reflects your brand and customer dedication, especially with so much competition today. You might spend countless hours and financial resources on your website's design, but mistakes are bound to happen. Be aware of the ugly truth behind web development and how to avoid costly mistakes. For more information about Web Marketing services in San Antonio, contact us at 210. 477.4004 or visit our website at www.seosanantonioinc.com
  • 3. Content Updates are a Priority Long hours and intense brainstorming sessions are just a couple of efforts that are involved when you develop a website. The pages might be optimized for nearly perfect search engine marketing, but don't post the information as a permanent fixture. Update information on your site from time to time to show your visitors you’re keeping in touch. Search engines use updated information to qualify pages for their particular rankings. Ideally, update the content several times a year. Add geolocations, such as San Antonio, because the details matter when it comes to page rankings. For more information about Web Marketing services in San Antonio, contact us at 210. 477.4004 or visit our website at www.seosanantonioinc.com
  • 4. Slow Pages Lose Visitors Paying top dollar for custom coding may be a smart search engine marketing technique, but verify that the coding is streamlined enough for site functionality. If a customer must wait more than a few seconds for a page to load, they will leave the site, and they may never visit again. This will lead to a poor online reputation. Web development must include fast load speed from either a laptop, smartphone or tablet. For more information about Web Marketing services in San Antonio, contact us at 210. 477.4004 or visit our website at www.seosanantonioinc.com
  • 5. Button Locations Matter during Web Development As visitors hop onto your website, they should be able to intuitively move around the pages. Buttons for links and contact information should not be hard to find. Menu options should be located along the top margin or you may have a sidebar menu. Any call to action on the website should have a hover feature that changes color when the mouse hovers over the button. This indicates to the user that this is an action item that does something. If users don’t understand how your website engages them, they will go somewhere else to get what they need. Page setups should be easy to read with images and text interspersed accordingly. Too much information and hidden features will only turn off your visitors. For more information about Web Marketing services in San Antonio, contact us at 210. 477.4004 or visit our website at www.seosanantonioinc.com
  • 6. Mobile Components Count Focusing on San Antonio search engine marketing on the traditional desktop website is great, but don't forget the mobile component. The mobile version of a website may look the same as the desktop version but can be a custom view. This is done through coding that hides some portions of the website when displayed on a mobile device, and is referred to as responsive. Visitors on a smartphone or tablet can view the smaller pages with ease. This mobile feature is so important in today’s world where everyone has a smart phone and uses it for everything. When developing the mobile version of your website, think like a visitor and test like a visitor. For more information about Web Marketing services in San Antonio, contact us at 210. 477.4004 or visit our website at www.seosanantonioinc.com
  • 7. Don't Connect With Every Site Your search engine marketing may dictate adding external links and social-media buttons to the site. Be careful using this strategy. Adding an excessive amount of connections will slow the load time. Pick a few links that are relevant to your business and are trust worthy sites having a high page ranking. Choose the top two or three social-media sites that can really expand your brand's name. With only a few items connecting to the site, the load time will be fast. For more information about Web Marketing services in San Antonio, contact us at 210. 477.4004 or visit our website at www.seosanantonioinc.com
  • 8. Before you go live with your website, visit it on your own as if you were the customer. Be critical about the load times and where items are located on the page. If you have any frustrations with the web development, your customers are bound to feel the same way. Perfect the pages before you go live, and the reward will be more customers across the globe. For more information about Web Marketing services in San Antonio, contact us at 210. 477.4004 or visit our website at www.seosanantonioinc.com