This document discusses web design principles seen on a website, including rhythm created through changing color that draws the eye down the page, balance from symmetrical sides with even weight, variety from different sized and colored circles, emphasis on isolated pictures contrasting against the background, simplicity through removing unnecessary elements, unity from a repeating color, and scale shown by disproportionately large items to appeal to viewers.

1. Web Design Principles
Julie Krueger
Luke Wilson
Christine Bennett
GIT 221

2. Rhythm and Balance
This website displays rhythm by the use of color that starts out with dark red and then gets lighter and draws
your eye down the page.
Balance is shown by a symmetrical design, weight is evenly distributed on both sides with the empty space.

3. Variety and Emphasis
Variety is used with the different sizes and colors of circles.
Emphasis is created by the isolation of the three pictures and the contrast of the black and white against the
green background.

4. Simplicity
The design is very simple because they have eliminated all unnecessary elements. It has a blank
white background, simple color scheme and layout.

5. Unity
This website uses the same repeating color of red throughout to show unity.

6. Scale and Proportion
The advertisement shows the items out of proportion to the football field and the football player
to make them appear larger and more appealing to the audience.