The document is a creative brief for a web design project for a general building company. It provides details about the company such as its name, services offered, target audience, and objectives for the new website. The objectives are to reach more demanding customers, display qualification certificates and work galleries, include virtual tours, estimates, and contact information. The brief requests a complementary color scheme to the logo and lists desired navigation and features such as a blog, customer feedback, and mobile version.

1. WEB DESIGN CREATIVE BRIEF
When you are ready to submit the brief, please schedule a 30-minute meeting with Aleksandra Burnatowska who is responsible
for the design project’s management and the final approval. Please download the form and complete in Adobe Acrobat.
CONTACT
*Name:
− ****** ***********
*Email:
− ********@*****.**.**
BRAND BACKGROUND
*Brand Name:
− ***** ************* ***
*Brand Domain:
− ***.******************.**.**
*Does your brand have a Logo?
− Yes
*Brand Tag Line: (Slogan) N/A
*Brief description of Brand:
− A general building company.
*Brief description of Brand Products/Services:
− General building, bathroom, plumbing, central heating and gas safe service, decorating and painting, kitchen
refurbishments, domestic refurbishments
*Why is you Brand unique?
− High quality work and service, 24/h 7 days per week
TARGET AUDIENCE
*Brief Description of Primary Audience:
− Family, domestic customers and disabled, no specific age, no specific gender, medium and above wage
*Brief Description of Secondary Audience: N/A
COMPETITORS
*Are you aware of possible competitors? If so, who?
− Not aware of any

2. WEB DESIGN CREATIVE BRIEF
When you are ready to submit the brief, please schedule a 30-minute meeting with Aleksandra Burnatowska who is responsible
for the design project’s management and the final approval. Please download the form and complete in Adobe Acrobat.
PRODUCT OBJECTIVES
*Specific Success Criteria? (What must be included within the web-design)
− Reach higher demanding customers (don’t want just standard service they expect out of the ordinary service)
− Display all of customers qualification certificates
− Gallery of all of customers professions (Bathroom, Kitchen, Extensions, Lofts etc.)
− 3D Virtual Tour
− Information about ‘quick and free estimates’
− Include About Us
− Include Contact Us with an automated message text box
− Include a Price Estimator
− Include locations that the company operate in
*AESTHETIC
*Specific Colour Scheme? - Complementing logo
*Navigation Bar Options (Home, About, Contact etc.):
− Home, Gallery, About Us, Contact Us
*Web-Design Features? (Please Highlight)
• Blog
• E-commerce
• F&Q
• Forums
• Membership areas
• Mobile Version
• Multiple Languages
• Social Media Integration
• Other: Customer Feedback
*Please list some websites that you like (in terms of design), and why you like them:
URL: N/A
URL: N/A