The document describes a startup called WeTrip that aims to generate personalized social travel recommendations and information. It outlines current problems with travel information being too generic and not off-the-beaten path. WeTrip's solution will use an algorithm to find recommendations from like-minded travelers rather than just social connections. The document provides details on WeTrip's team, market opportunity, business model, competitors, differentiation, product status and roadmap, and seeks $500k in investment.

1. PERSONALIZING TRAVEL
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2. TEAM
OHAD KEDAR
CEO
FOUNDER AND VP PRODUCT OF ‘HOWSIT’
ALUMNUS OF THE ‘ZELL’ PROGRAM AT I.D.C
JONATHAN LEVISON
CTO
SENIOR ENGINEER AT ‘VERINT SYSTEMS’
SERVED IN ‘MAMRAM’ IN THE IDF
OMER AMSEL
VP PRODUCT
PRODUCT MANAGER AT ‘SCOOL-TV’
SENIOR MOBILE AND WEB DEVELOPER
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3. SOCIAL TRAVEL PAINS
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4. SOCIAL TRAVEL PAINS
NO PERSONAL INFORMATION ON TRAVEL
NO ‘OFF-THE-BEATEN PATH’ INFORMATION
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5. NO PERSONAL INFORMATION
THERE IS TOO MUCH TRAVEL INFORMATION ONLINE
CURRENT SOCIAL TRAVEL SERVICES LEVERAGE USERS’
SOCIAL GRAPH FOR TRAVEL RECOMMENDATIONS
WE HAVE LEARNT THAT SOCIAL CONNECTION DOES NOT
IMPLY SIMILAR TRAVEL INTERESTS
NO ‘OFF-THE-BEATEN PATH’ INFORMATION
IT IS OBVIOUS THAT WHEN YOU’RE IN PARIS YOU WOULD
LIKE TO SEE ‘EIFFEL TOWER’
TRAVELERS WOULD LIKE TO GET INFORMATION ABOUT
THE THINGS THEY ARE NOT AWARE OF
Thursday, 2 August, 2012

6. WETRIP GENERATES PERSONALIZED SOCIAL-DRIVEN
TRAVEL INFORMATION
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7. OPPORTUNITY
TIMING IS NOW
65% OF TRAVELERS TRAVEL WITH SMARTPHONES
TOP USAGE IS SEARCH FOR LOCAL ATTRACTIONS
ONLINE TRAVEL IS BOOMING
EXPECTED TO GENERATE $533 BILLION IN 2018
Thursday, 2 August, 2012

8. GO-TO-MARKET
INITIAL FOCUS ON YOUTH TRAVEL MARKET
STRONGEST SOCIAL NEEDS
TRAVEL FOR LONGER PERIOD OF TIME
COLLABORATION WITH RESERVATIONS WEBSITES (WIDGET)
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9. BUSINESS MODEL
MARKETING PLATFORM FOR SMB’S
FOURSQUARE MODEL FOR TRAVEL BUSINESSES
WIDGET INTEGRATION FOR TRAVEL SITES
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10. COMPETITION
OFF-THE-
PLANNING ON-TRIP SOCIAL PERSONALIZED
BEATEN PATH
Thursday, 2 August, 2012 STATIC

11. DIFFERENTIATION
GENERATING PERSONALIZED TRAVEL INFORMATION
FROM LIKE-MINDED TRAVELERS, NOT ONLY FROM
SOCIAL CONNECTIONS.
REALTIME SOCIAL INFORMATION FOR A MARKET WITH
THE STRONGEST SOCIAL TRAVEL NEEDS
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12. STATUS & ROADMAP
RELEASED MVP -
30% RETENTION, 12% GENERATING CONTENT
‘BEST TRAVEL APP CONTEST’ IN SEPTEMBER - WYSTC
SEEKING AN INVESTMENT OF $500K
SEPTEMBER 2012 DECEMBER 2012 JULY 2013
WYSTC PERSONALIZATION 100K USERS
ALGORITHM
WEB
PLATFORM
Thursday, 2 August, 2012

13. THANK YOU!
CONTACT:
OHAD@WETRIP.ME
Thursday, 2 August, 2012