The document provides information about various branding and design projects for clients across different industries. It includes brief descriptions of projects related to commercial real estate, television networks, musicals, urban planning, retail, identity design, and hospitality. The document serves as a portfolio sampling different types of work for prospective clients.
Pitch Presentation for Service Design in Technology
We are the apartment branding
1. __________
an nyc-based design
agency offering fully
integrated branding,
marketing, architecture,
interior design services as
well as conceptual
development. you know,
bad-ass.
for more information,
please contact:
stefan boublil
stefan@theapt.com
212.343.4265
visit theapt.com
2.
3. we pride ourselves on carefully considered
design with assertive and confident executions,
aiming to distinguish itself from the abundance
of disposable items on display in our daily lives.
if you are trying to tell your story through the
objects and experiences that surround you and the
space that you inhabit, then we are your people,
and this is your home.
welcome, lover.
stefan boublil & gina alvarez
principals
6. __________
hello/
branding/
NYC
create a concept identity for a string of
buildings in the same neighborhood. we
strived to create a community fashioned
on the first thing we say when meeting
people and put in place services that
would encourage dialogue.
9. is an honest approach to the NEW URBAN
COMMUNITY. Located in Prospect Heights, HELLO
is fresh and accessible, helping to create
a neighborhood of friends, family and style. is rich interiors consisting
•••
say HELLO to HOME
and designer baths.
1,2,3 BEDROOM CONDOS FROM $324K
UP TO
is a variety of AMENITIES including
an indoor pool, library, screening room, gym, business
room, billiards and game room, kids creative play space,
centralized refrigeration and delivery unit,
neo-concierge touch screens, parking and storage.
The complete offering terms for each HELLO property are in Offering Plan available from the
www.helloliving.com. Certain amenities will only be available if and when future HELLO
provided for illustrative purposes only. Actual materials and equipment are subject to
substitution. Colors may vary.
10.
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UNIT LOCATOR:
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Design & Sales Center • Aguayo & Huebener • 925 11238 • Design & Sales Center • Aguayo & Huebener • 925 11238 •
14. __________
remi/
real estate/
NEW JERSEY
create a new brand for a multi-faceted
real estate company, named after its
founder, that encompasses brokerage,
mortgage lending and building services.
15. Remi Companies Brand Book The Symbol Version 1.0 Issued 09.01.06
Introduction Two-Color Application | Corporate Division | Development
The most important element of the identity system is the symbol. The symbol has been created to
reflect the positioning statement of Remi Companies. The symbol should be used on all printed
and digital applications for a consistent identity and branding. Always use approved electronic art
from the Remi Digital Assets Management Resource when using the symbol. The Symbol should
never be redrawn, reinterpreted, or altered in any way.
DEVELOPMENT
Two-Color Application | Parent Company Two-Color Application | Corporate Division | Construction
CONSTRUCTION
Two-Color Application | Corporate Division | Home Loans
COMPANIES HOME LOANS
Two-Color Application | Corporate Division | Realtu
REALTY
3
16. COMPANIES COMPANIES
DEVELOPMENT DEVELOPMENT
CONSTRUCTION CONSTRUCTION
HOME LOANS HOME LOANS
27. __________
yelo/
commercial space/
NYC
create an experience for a new york
reflexology and napping center that will
provide an escape from the chaos and
clamor of the city. design everything from
the name to the floorboards, ensuring
that every client has a visit that is
carefully considered and enjoyed.
47. __________
swich/
commercial space/
NYC
name, brand and build a scalable quick
service restaurant that embodies
familiarity, style and a freshness that will
be remembered and easily replicated
across the country.
48.
49.
50.
51.
52.
53.
54. __________
velocity/
real estate/
NEW JERSEY
create an awareness campaign for a
building in hoboken and expand a real
estate buyer’s notion of what constitutes
good value by fashioning a creation myth
around the architect’s family tree.
55.
56.
57.
58.
59.
60.
61. __________
please click
http://gallery.me.com/stefanboublil#100432
the velocity campaign also
includes a motion graphics to see the animation
piece.
70. __________
please click
http://gallery.me.com/stefanboublil#100432
the neopolis project also
includes an early to see the animation
previsualized fly-through of
the project.
99. __________
company/
hospitality/
NYC
develop a new brand and architectural lobby
plan for a members-only refuge catering
to the creative class with their envelope-
pushing needs in mind. brand is built
around the idea of a modern community.