The document provides an analysis of the trailer for the 2013 family drama film "Ways to Live Forever". The trailer uses many close-ups of the main character Sam, a 12-year old boy who is ill, to build an emotional connection with audiences and convey his poor health. Shots of Sam in indoor settings rather than outside also suggest how sick he is. The trailer features clips of Sam's family and various locations to attract a diverse audience and raise questions about why Sam visits places like the church and pub.