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Ways Of Seeing Analysis
In ways of seeing John Berger invites us to see different works that so many museums present as
sacred relics based on 160 reproductions of paintings and advertising images. This critical
reinterpretation of our cultural heritage aims at getting the reader to question the images that
surround him on a daily basis. In seven essays, John Berger recalled the modalities of ordering
paintings of the Renaissance and thus demonstrates the power of the ruling class. It analyzes the
relationship between these modalities and the development and omnipresence of advertising codes
in our contemporary capitalist society. It encourages the spectator–reader to question the images that
surround him on a daily basis. By showing us how to see different pictures...show more content...
(It can not be considered as if it were isolated in this small part of the process which concerns the
retina of the eye.) One sees only what one looks at. To look is to choose. And it is by this choice
that what we see appears in our field without being nevertheless within reach. It is a touch that
places us in relation to things. (Take a few steps with your eyes closed and you will realize how
touching is to see, although in a less mobile and less extensive way.) It is never on a single object
that our gaze is focused but on The relationship between us and things. Vision is an incessant
activity, sweeping the world around us in a circle that defines our microcosm. " Despite a
background of social criticism far removed from our time, Ways of Seeing sees some interesting
ways to study what is common in images, which unites and dismisses painting and cinema,
advertising and graphics, old and new media. The enterprise of John Berger is a form of desecration
of our relationship to images: if we can reveal the beauty of a form in a noble art (painting, cinema)
as in a communication image (advertising, The television stream) then the hierarchy between
legitimate and non–legitimate art is
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Ways Of Seeing Analysis

  • 1. Ways Of Seeing Analysis In ways of seeing John Berger invites us to see different works that so many museums present as sacred relics based on 160 reproductions of paintings and advertising images. This critical reinterpretation of our cultural heritage aims at getting the reader to question the images that surround him on a daily basis. In seven essays, John Berger recalled the modalities of ordering paintings of the Renaissance and thus demonstrates the power of the ruling class. It analyzes the relationship between these modalities and the development and omnipresence of advertising codes in our contemporary capitalist society. It encourages the spectator–reader to question the images that surround him on a daily basis. By showing us how to see different pictures...show more content... (It can not be considered as if it were isolated in this small part of the process which concerns the retina of the eye.) One sees only what one looks at. To look is to choose. And it is by this choice that what we see appears in our field without being nevertheless within reach. It is a touch that places us in relation to things. (Take a few steps with your eyes closed and you will realize how touching is to see, although in a less mobile and less extensive way.) It is never on a single object that our gaze is focused but on The relationship between us and things. Vision is an incessant activity, sweeping the world around us in a circle that defines our microcosm. " Despite a background of social criticism far removed from our time, Ways of Seeing sees some interesting ways to study what is common in images, which unites and dismisses painting and cinema, advertising and graphics, old and new media. The enterprise of John Berger is a form of desecration of our relationship to images: if we can reveal the beauty of a form in a noble art (painting, cinema) as in a communication image (advertising, The television stream) then the hierarchy between legitimate and non–legitimate art is Get more content on HelpWriting.net