1. WASHROOM ADVERTISING
PROPOSAL

2. integrated marketing communications
Washroom Advertising -Advantages
•Absolute Captive Audience - Undivided Attention.
•Greater Reception -. A Casual, Relaxed Atmosphere & Interactive experience
• Extended Viewing – In the Viewers Face, Up to One to Two Minutes.
•Ads are read 95 – 100% of the time
•Undivided Attention – No Tune out, trashing or turning pages.
•Memorization – 90% remember ad details.
•Audience targeted specifically by matching customers - Gender Specific
•A Welcome Alternative looking at an washroom environment
•Longest Dwell Time (1-4 Mints)

3. integrated marketing communications
Foot Fall-Summary
Foot Fall :Facts & Figure
Foot Fall
Number of Washroom
Visitors.
Per Month 1 Million + 6,00,000+
Total Number Of Visitors For All Washrooms Per Month 6,00,000+
Average Time Spending In Washroom (Ladies + Gents) 2-5 Minutes

4. ON MIRRORS
Whether a restroom is busy or not, almost everyone will spend some time in front of the
mirror washing their hands. Something like Colorful Adhesive Film or Vinyl Cling can attract the attention
of sink users and give them an impression of your brand. While these advertisements work well in both
Men and Women’s Washroom, they are especially effective when targeted at Men & Women, since
they both tend to spend more time in front of the mirror.
The great thing about Washroom advertising is that it’s relatively Inexpensive and Effective so Brands
have the freedom to experiment with their marketing strategy. They have the choice of using the
washroom medium for a few months and then change their strategies by switching to a different
options of Washroom Medium.
To make the biggest impact, Brands can use all the types of Washroom Advertisements at once to
create a domination effect in a Washroom Area.
No matter which type of Washroom advertisement they choose, this Non-Traditional & Experimental
form of advertising is sure to bring greater attention to their brand and an increase in business’ profits.
integrated marketing communications
Space Utilization For Washroom Advertising Medium

5. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

6. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

7. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

8. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

9. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

10. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

11. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

12. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

13. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

14. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

15. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

16. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

17. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

18. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

19. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

20. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

21. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

22. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

23. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

24. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Mirror Decals

25. On Doors And Walls
Capitalizing on this captive audience and offering
advertisers the unique ability to target their market
by gender, high impact cubicle door advertising is
an effective way to communicate to people in
public yet also personal locations.
The cubicle door panels can be positioned on
either the outside or inside of the entire height and
width of the cubicle doors.
The advertising creative is presented as a 'wrap'
covering the entire surface of the door making it
impossible to ignore. This innovative presentation
ensures your ad receives the attention it deserves.
integrated marketing communications
Space Utilization For Washroom Advertising Medium

26. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

27. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

28. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

29. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

30. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

31. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

32. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

33. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

34. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

35. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

36. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

37. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

38. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

39. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

40. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

41. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

42. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

43. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

44. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

45. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Door Wraps

46. integrated marketing communications
High impact cubicle door advertising is an effective way to
communicate to people in public behind closed doors
Capitalizing on this captive audience by offering advertisers
the unique ability to target their market by gender.
The cubicle wraps can be positioned on either the outside or
inside of the entire height and width of the cubicle walls.
The advertising creative is presented as a 'wrap' covering the
entire surface of the cubical making it impossible to ignore.
This innovative presentation ensures brand advertisement
receives the attention it deserves.
Space Utilization For Washroom Advertising Medium

47. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Cubical Wraps

48. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Cubical Wraps

49. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Cubical Wraps

50. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Cubical Wraps

51. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Cubical Wraps

52. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Cubical Wraps

53. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Cubical Wraps

54. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Cubical Wraps

55. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Cubical Wraps

56. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Cubical Wraps

57. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Cubical Wraps

58. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Cubical Wraps

59. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Creative Cubical Wraps

60. integrated marketing communications
ABOVE URINALS
Generally, those using urinals have nowhere to look
but straight ahead. This creates the perfect
opportunity to place an advertisement in an area
of direct eyesight -it’s hard to miss a message when
it is only inches from viewer's face.
Urinal Advertisements And Classic Frames Above
Urinals are best suited to locations without
congestion, where most of the person’s time is spent
in front of the facilities.
Space Utilization For Washroom Advertising Medium

61. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Urinal Wraps

62. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Urinal Wraps

63. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Urinal Wraps

64. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Urinal Wraps

65. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Urinal Wraps

66. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Urinal Wraps

67. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Urinal Wraps

68. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Urinal Wraps

69. integrated marketing communications
The Classic Frames Panels are positioned in
highly visible Washroom areas including
above urinals, hand dryers and on the back
of cubical doors.
The advertising creative is presented in a
stylish portrait A3 aluminum frame with a
tough front ,Allowing for quality
reproduction and presentation.
This sophisticated delivery ensures it receives
the undivided attention.
Space Utilization For Washroom Advertising Medium

70. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Classic Frames

71. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Classic Frames

72. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Classic Frames

73. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Classic Frames

74. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Classic Frames

75. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Classic Frames

76. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Classic Frames

77. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Classic Frames

78. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Classic Frames

79. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Classic Frames

80. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Classic Frames

81. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Classic Frames

82. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Classic Frames

83. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Classic Frames – Backside of Doors

84. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Classic Frames – Backside of Doors

85. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Portable Vending Machine

86. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Portable Vending Machine

87. integrated marketing communications
Space Utilization For Washroom Advertising Medium
Sampling And Product Displays

88. the po w er o f im a gina t io n
integrated marketing communications
10-1-19/3/A,
Adj To:The Golonda Hotel ,
Masab Tank,Hyderabad-04,
A.P,INDIA
Tel : +91 40 64 56 00 33
Fax : +91 40 66 66 00 33
Mobile : +91 90 00 00 01 61
E-Mail : info@creo-imc.com
Web : www.creo-imc.com