Cage Side Seat is a new MMA radio show airing Saturdays from 12-1pm on Fox Sports 910 hosted by Jim "Gries" Grieshaber, a veteran MMA broadcaster. The show covers MMA across radio, websites, podcasts and social media. It features UFC commentator Mike "Goldie" Goldberg weekly. The show aims to bring Arizona's top MMA coverage and personality to different multimedia platforms to reach MMA fans.
1. with the voice of Arizona MMA
Jim “Gries” Grieshaber
and featuring UFC Play-By-Play Voice
Mike “Goldie” Goldberg
Saturdays from 12-1pm
2. Cage Side Seat is a brand new, innovative MMA show delivered
across our cutting-edge multimedia platform covering the
world’s fastest-growing sport on radio, web, podcast and social
media through the eyes of Arizona’s top MMA personality, Jim
“Gries” Grieshaber is a Play-By-Play and Ring Announcer for
the biggest and best promotions in Arizona and beyond,
including the US MMA Federation, Rage in the Cage, Coalition
of Combat, RUF MMA and more. The 20+ year sports
broadcasting veteran has hosted shows on TV and Radio in
New York, Miami, Phoenix and nationally on Sirius/XM
Satellite Radio, ESPN, Fox Sports and more until falling in love
with MMA. He created and hosted The Power MMA show with
Ryan Bader and Aaron Simpson on Arizona Sports 98.7 for over
2 years and was the PBP Voice and TV Host for Rage in the Cage
for 2 years. He has called or covered the biggest MMA events
in recent history- from UFC title fights to huge wins for local
stars that catapulted them to the sport’s biggest stages. And
now, he has put together a team of current and former
fighters, MMA insiders and more- including a weekly
appearance by Mike “Goldie” Goldberg, the voice of the UFC-
to bring you Arizona’s number-one MMA show, Cage Side Seat!
3. • Cutting-edge multimedia MMA, sports & entertainment
programming from Arizona’s top MMA Personality, Jim Grieshaber-
featuring radio, videos & blogs- MMA news/analysis, celebrity
interviews, life in & out of the cage w/ fighters and more!
• Mixed Martial Arts MMA) is one of America’s most popular &
fastest-growing sports, with more than 40,000,000 fans between 12-
54! (68% male, dominates coveted 25-35 demo)
• Our new media network delivers big numbers across every major
medium – TV, Radio, web and social media- and is 100% measurable!
•Fox Sports 910 is Arizona’s #1 sports radio stations with males 18-34
years old, MMA’s #1 fan demographic!
• Our page on foxsports910.com gives exclusive content to MMA
fans, including videos, blogs show clips and more!
• Arizona is one of America’s top markets for MMA, with hundreds of
thousands of fans & several of the top gyms, UFC champions & top
contenders in our own backyard!
About Cageside Seat:
(Top) Gries w/ MMA Icon and UFC
Hall of Famer “The Iceman” Chuck
Liddell; (bottom) Gries ‘live’ on
the air w/ UFC Star Ryan “Darth”
Bader and Cage Side Seat
Contributor, UFC Play-By-Play
Voice Mike Goldberg
4. Jim “Gries” Grieshaber
MMA
• Play-By-Play/TV Show Host/Executive Producer,
Rage in the Cage (Statewide TV on AZTV)
• Play-By-Play, US Mixed Martial Arts Federation, lite
Amateur Fight League, Coalition of Combat, Rush Club
Competitive Fitness
• Host/Executive Producer, The Power MMA Show,
Arizona Sports 98.7 (ESPN Radio), Phoenix
• Host/Executive Producer, Various MMA shows, TV &
Radio (broadcast ‘live’ from numerous UFC PPV’s)
• Ring Announcer, RUF MMA, Coalition of Combat,
Ringside Promotions, USFL Youth Pankration
Additional Radio / TV / Play-By-Play
• Host / Executive Producer, Sirius Satellite Radio &
Sports ByLine USA, Afternoon Drive
• Pre-Game / Post-Game Radio Host, Arizona
Cardinals, Miami Dolphins, Florida Marlins
• Play-By-Play, Football, Basketball, Baseball, Boxing,
Fox Sports Arizona / Fox Sports Regional
• Play-By-Play, University of Miami (FL) Football,
Basketball, Baseball, ACC Select TV
• Host / Executive Producer, Miami Hurricanes’
Football, Basketball & Baseball Coaches TV Shows,
Comcast Sports (NBC)
5. "If you have a brand and you want to reach males between the ages of 18 and 49- and
MMA is available to you- you're silly not to go after it.“
-Sports Business Daily
• MMA is the fastest growing
sport in the US, valued at
more than $70 billion
• Fans’ age range is 18-54,
with males making up 68% of
the ratio. 35% of the US
population are MMA fans
• UFC PPV Events Average
600,000+ Buys
•UFC TV Shows Average
More Than 30 Million
Viewers Per Month
•MMA Fans are in the Top
Percentage in Income,
Education, Home Ownership
and Disposable Income
6. Key MMA Demographics
• 48 percent of Americans ages 18 and older are MMA fans, the eighth-largest amount among the 32
sports now tracked. MMA has the 13th-largest fan base and eighth-largest avid fan base, which is
remarkable at a time when it is hard for any new sport to emerge. MMA’s emergence can be seen in
the differences in interest by age.
• The 18-34 male demographic is a huge part of the fan base. 67.4% of Americans in that age group
consider themselves MMA fans. MMA also holds the edge as far as self-described "avid" fans ages 18-
54 for both males and females.
• Avid interest in MMA is very strong for women 18-54. These numbers are substantial and demand a
closer look at the overall sports landscape from a woman’s perspective.
Sources: Scarborough; Luker Report, ESPN Sports Poll
Adult MMA fans are 72 percent male and 28
percent female, according to Scarborough
Research. Thirty-one percent are ages 18-29,
37 percent are 30-44, 26 percent are 46-65 and
6 percent are 65-plus
Also, 72 percent have an average annual
household income of $35,000 or more, with 53
percent at $50,000+, 34 percent at $75,000 or
more and 19 percent at $100,000 or more
7. Radio / Online Radio
• 241.5 Million Americans- 93% of the
US Population- Listens to the Radio
• Reaches 66.5 Million 18-34 Year-Old
Adults Each Week, an Increase of
350,000+ in 1 Year
• Is Cost-Effective & Highly Targeted -
Significantly Increases Sales &Z
Delivers Profits
• Is Heard at Home, in the Car, at the
Office, Online & in Public
• Is an Active Medium That Stirs
Emotion, Creates Demand & Sells
Your Product or Service
• Is Highly Impactful When Combined
With Online Ad Campaigns
• Highly Influences Brand Perception &
Consumer Appeal
• Is More Trusted By Consumers Than
Any Other Media
• Unique Targeting Ability - Customize
Ads to Match Customers’ Interests
Fox Sports 910AM & FoxSports910.com:
• #1 Rated Sports Station in Metro Phoenix with Males 18-34,
the Primary Demographic for Mixed Martial Arts (Arbitron)
• Radio Home of Fox Sports Radio, the NFL, MLB, UFC, Dan
Patrick, Colin Cowherd, The Super Bowl and Cage Side Seat!
Cage Side Seat Contributor Mike Goldberg and Longtime
Partner Joe Rogan are the Voices of the UFC on Fox
8. Fox Sports 910AM
Covers Arizona!
• Our daytime signal blankets
Arizona- Phoenix, Tucson,
Flagstaff, Lake Havasu / Parker,
Yuma, and everything in-
between (Arbitron)
• Listeners can tune in from
anywhere on our website,
foxsports910.iheart.com, and
the iHeart Radio App
9. Our ‘Live’ Shows and Events are THE PLACE to Be for Arizona MMA Fans
10. Web, Social, Mobile Media
• Build and Manage Your Digital
Platforms, Including Content
•Produce and Distribute Original
Content and Utilize Videos, Links
and Pictures to Maximize
Effectiveness and Generate
Community Growth
• Engage Your Community and
Target Demo by Creating and
Distributing Content Across
Social and Mobile Mediums
• Target and Tag Fighters, Gyms,
Organizations and Other
Influencers in MMA and Sports
to Attract People Who Follow
Them and Generate Additional
Growth
• Utilize Hash Tags to Create
Groups and Build Brand Loyalty
• Create and Run Online and
Social Promo Contests
Marketing / Advertising
• Introduction and Integration
into the highly desirable and
Intensely Loyal MMA &
Community, Including Gym
Owners, Athletes and Other
Influencers in 2 of the World’s
Fastest-Growing Sports
• Exposure and Branding Across a
Carefully Crafted Multimedia
Platform Including “Live” Events,
TV, Radio, Web, Social and Mobile
Media and Much More!
• Award-Winning Video
Production to Showcase Your
Product / Service and Spread Your
Message to Hundreds of
Thousands of Consumers
• Co-Branding Opportunities with
Multiple Companies Who Are
Targeting the Same Potential
Consumers as You!
What Will JAMM7 Do For You?
AdvertisingProduction Marketing PromotionsPRBranding
11. JAMM7 Multimedia – We Only Work with the Best!
JAMM7 Multimedia is owned and
operated by long-time industry
professionals Jim Grieshaber and
Melissa Anaya, who launched our
company after creating and executing
highly-successful event and media
productions, marketing and
advertising campaigns and more for
some of the biggest companies and
athletes in Arizona and beyond.
We’ll help you grow and prosper in
this era of new media, marketing and
branding your business using
carefully crafted, multi-faceted
campaigns. Our award-winning team
will produce the highest quality
media content for you and showcase
it on your own custom designed
network. We’ll meticulously plan and
run your events to showcase your
business to your fans and target
audience.
At JAMM7, we truly do it all-
everything from A to Z to take your
company to the top. Let’s JAMM!
12. At JAMM7, our award-winning team of
experienced pro’s will do it all- production,
marketing, advertising, promotions, events,
web, social and mobile media, merchandise
and more- to help take YOU to the top!
Co-Founder
Melissa Anaya
Co-Founder
Jim Grieshaber
• Marketing, Advertising,
PR/Media Relations and
Production Expert with Over 20
Years of High-Level Experience
• Play-By-Play Voice / TV Host /
Executive Producer, Rage in the
Cage MMA- house, TV production
• Play-By-Play Voice / TV Host /
Executive Producer , Rush Club
Nation Competitive Fitness- live
stream / TV show production
• Host / Play-By-Play / Executive
Producer, Fox Sports Arizona,
ESPN2, Comcast Sports, Miami
Dolphins, Florida Marlins, Arizona
Cardinals, Miami Hurricanes
• 20+ year TV / radio Sportscaster
on top stations in NY, Miami and
Phoenix as well as nationally and
on Sirius Satellite Radio
• Marketing, Social Media, Event
and Merchandise Expert with Over
15 Years of High-Level Experience
• Marketing Manager, Rage in the
Cage MMA and Rage in the Cage
Rewind statewide TV Show
(20,000+ viewers per episode)
• Entertainment Coordinator /
Merchandise Manager, Rage in
the Cage MMA
• Field Marketing and Events
Manager, NOS Energy Drink,
Powerade, Smart Water
• Marketing / Events Manager, The
Power MMA Show, AZ’s #1 MMA
radio show (98.7 ESPN, 25,000+
listeners per episode)
• Owner and founder, KO Kids
youth MMA apparel company
13. • :60 / :30 Radio Commercial Spot $200 / $150
• :60 Premium On-Air Endorsements $250
• :20 Video Commercial Spots- Web, Social & Mobile Media $200
• Content-Specific Sponsorship (Includes 2 (:30) spots & 4 mentions) $250
• Banner Link Ads on our MMA Web Page $250-$1,000
• “Live” Show Broadcast - 2 Hours “Live” on the Air From Your Location $1,500
• UFC Fight Watch Party Event - 3 Hours at Your Location $1,000
• Title / Presenting Sponsorship Ask Us
Cage Side Seat Radio Advertising Rate Sheet:
* Our multimedia platform of statewide TV and Radio, Web, Social
and Mobile Media aimed at MMA fans ages 21-45 will deliver
proven, measurable results for you and your business!