1. June 2016
Proprietary & Confidential
A Marketing Management Proposal
Exclusively Prepared for:
Jabriel Washington

2. Football is an honest
game. It’s true to life. It’s
a game about sharing.
Football is a team game.
So is life.
-Joe Namath

3. TABLE OF CONTENTS
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•
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Overview
Objective
Key Strategies
Brand Values
Key Tactics
Team Washington
Master Calendar
Expected Results

4. OVERVIEW
• Jabriel Washington grew up from humble
beginnings in Jackson, Tennessee.
• Washington attended University of Alabama
and became a member of the Los Angeles
Rams as a undrafted free agent.
• Washington is primarily a cornerback and
special team player
• Washington played in the BCS National
Championship in Glendale, AZ where
he made some key plays on defense.
• Washington has a very bright NFL future
which requires proven marketing and
management expertise to maximize
opportunities, as well as, minimize
distractions.

5. OBJECTIVE
• To develop a strategic
marketing management
plan to support the
development of Jabriel
Washington’s brand.
• To effectively manage off
the field marketing
opportunities to minimize
distractions.
• To maximize industry
relationships to create a
platform that is relevant on
the field and in the
community.

6. KEY STRATEGIES
• Promote the key values of
who Jabriel Washington is
and what makes him
successful on and off the field
• Leverage Washington’s NFL
success.
• Develop a strategic marketing
plan with regional assets of
career in Los Angeles, West
Alabama, and Jackson, TN

7. BRAND VALUES
• Hungry
• Drive
• Humble
• Prepared
• Commitment
• Performance
• Tough
• Trustworthy
• Reliable
• Strong
• Smart
• Accurate
• Discipline
• Friendly
• Fearless
• Protector

8. KEY TACTICS
• Management - Requests, calendar,
website
• Advertising - Ad & brand
campaigns
• Special Events - Inclusion in team,
NFL, and broadcast network
opportunities
• PR - Media Relations with Rams
• Community Relations – Engage
with two or three select charities
and create a plan for other
initiatives
• Licensing – Create T-Shirts,
memorabilia, etc.
• Publishing - Autobiography

9. • Website – Interactive site for fans and blogs
• Appearances:
– LA Rams Play 60
– NFL Network
– Disney Land
– Universal Studios Hollywood
– Visiting HS Trinity Christian Academy
– Radio Station: Hot 96.1 Jackson’s Hip Hop
• Other Radio stations appearances.
– Football Camps in Jackson, TN
– Speaking at Schools in Jackson, TN & LA
• Corporate Relationships/Endorsements
– Apps: Uber, Lyft, Waze, Caviar
– Athletics: Rebook, Adidas, Nike, Riddell, Xenith
– Sporting Good Stores: Sport Chalet & Sportie LA
– Insurances : LA Insurance , State Farm
– Beverages: BODYARMOR, Gatorade, PowerAde
– Quick Serve Restaurant: Fat Burger, Capitol Burgers,
– Clothing- HUF, American Apparel, Undefeated, TOMS
– Food manufacturer: Kellogg’s
– Financial: California Federal Bank
– Automotive: Exotic Car Rental LA, American Motors of Jackson, Serra Chevrolet Cadillac Buick GMC, Tesla, Nissan
– Memorabilia- Topps (Trading Cards)
– Others: Security One: Los Angeles Home Security Alarm, Protect America Home Security
KEY TACTICS (cont.)

10. Team Washington
Agent:
Derek W. Simpson, Warren & Simpson
P.C.
Marketing Representative:
Larry Lundy, Lundy Marketing Group
Los Angeles Rams:
Artis Twyman, VP of Player Relationship

11. MASTER CALENDAR
• Jun 1-3. OTA’s
• Jun. 7-10. OTA’s
• Jun 14-16. Mini Camp
• June 19. Father’s Day
• July. Essence’s
• July 4. Independence’s Day
• July 13. ESPY’s Awards
• Aug 1-2. Training Camp
• Aug 4. Training Camp
• Aug 6-7. Training Camp
• Aug 9-11. Training Camp
• August. Preseason Games
• September-January. NFL Season
• January. NFL Playoffs
• February. Super Bowl (Houston,
TX)

12. EXPECTED RESULTS
• Increase in
awareness and brand
recognition
• Increase in tangible
corporate and civic
opportunities
• Increase in equity
position and revenue

13. Lundy Marketing Group
P.O. Box 703736
Dallas, TX 75370
Phone: 214-558-9690
Email: llundylmg@gmail.com
CONTACT INFORMATION