Warning: You're Losing Money By Not Planning Your WordPress Website

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Everyone loves to just jump in and start playing with WordPress (because you can). But if you are serious about using your website as a promotional tool, then it pays to take a step back and do a bit of planning first. This presentation will walk you through the things you need to consider. Skip these steps at your own peril!

Technology

WARNING:!
You’re Losing Money By!
Not Planning!
Your WordPress Website
WordPress Melbourne User Group

February 2014

http://diywebsitecoach.com

!

The fastest way to succeed with!
your site may be to not rush in…!
!

(A little planning can make a big difference)

Who Are You Targeting?
Demographics!
What else are they interested in?!
Who else serves them?!
Get speciﬁc

!

Knowing your target audience!
will help you build a site!
that is tailored to THEIR needs

What About Content?
Type of Content!
Text!
Images!
Video!
Audio!

Frequency / Volume of Content!
Contributors?

!

Your content requirements !
will drive your site setup!

What Type Of Site?
Blog!
Business Website!
Membership Site!
eCommerce (Online Store)!
Community

Look and Feel?
Branding!
Images!
Sample sites!
Good examples!
Bad examples

!

REMEMBER:!
You need to need to consider!
what your target audience wants!

What is Your Budget?
How much can you afford to pay?!
How much time do you have?!
What are your priorities?

Bringing It All Together
Select appropriate hosting!
Install WordPress!
Choose a theme!
Select appropriate plugins!
Customise your site

!

@WarrenDenley!
www.diyWebsiteCoach.com!
facebook.com/diyWebsiteCoach

WordPress Melbourne User Group

http://www.meetup.com/WordPress-Melbourne

http://diywebsitecoach.com

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Warning: You're Losing Money By Not Planning Your WordPress Website

1. WARNING:! You’re Losing Money By! Not Planning! Your WordPress Website WordPress Melbourne User Group February 2014 http://diywebsitecoach.com

2. ! The fastest way to succeed with! your site may be to not rush in…! ! (A little planning can make a big difference)

3. ! Failing to plan! =! Planning to FAIL

4. Who Are You Targeting? Demographics! What else are they interested in?! Who else serves them?! Get speciﬁc

5. ! Knowing your target audience! will help you build a site! that is tailored to THEIR needs

6. What About Content? Type of Content! Text! Images! Video! Audio! Frequency / Volume of Content! Contributors?

7. ! Your content requirements ! will drive your site setup!

8. What Type Of Site? Blog! Business Website! Membership Site! eCommerce (Online Store)! Community

9. Look and Feel? Branding! Images! Sample sites! Good examples! Bad examples

10. ! REMEMBER:! You need to need to consider! what your target audience wants!

11. What is Your Budget? How much can you afford to pay?! How much time do you have?! What are your priorities?

12. ! Time, Cost, Scope! Pick Any 2!!

13. Bringing It All Together Select appropriate hosting! Install WordPress! Choose a theme! Select appropriate plugins! Customise your site

14. ! @WarrenDenley! www.diyWebsiteCoach.com! facebook.com/diyWebsiteCoach WordPress Melbourne User Group http://www.meetup.com/WordPress-Melbourne http://diywebsitecoach.com

Warning: You're Losing Money By Not Planning Your WordPress Website

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