The document analyzes the outlook for India's warehousing sector post-COVID-19. It finds that the sector will see increased demand due to factors like the accelerated adoption of e-commerce, greater demand for inventory stockpiling, and decentralized demand from digitization. The supply side will be bolstered by reduced land prices and credit risks. Overall, the warehousing sector is well-positioned to benefit from trends like rising domestic consumption and changes to global supply chains, emerging as a crucial industry for India's growth over the next decade.
Warehousing Sector 2019 - WelspunOne.pdfWelspun One
India faces a fundamental lack of Grade A warehousing with only 88MM SFT of Modern (Grade A) warehousing
stock. Meanwhile, China in the last 15 years has grown to 750MM SFT of Grade A warehousing stock directly
corresponding to the increase in per capita income. This growth commenced once China crossed the $2000
per capita income mark (where India is currently at).
MARKET PULSE, the monthly from ACMIIL, aims to provide insightful perspectives on all aspects of the market, the equity, debt, derivatives,forex, commodities and money markets.
Indian grocery traditionally has been a primarily unorganized market, wherein more than 90% of the market is driven by traditional ‘kirana stores. However, in the past decade or so, organized brick & mortar and online channels have gained prominence. Online grocery has been boosted by covid-19 related tailwinds, with the GMV run-rates of major players growing by 70%+ during the period. This has led to an increased focus on the sector by large conglomerates as well as mature online players.
During Covid, while there were some challenges in the initial days of the lockdown, the segment has grown significantly. Most notably, fresh vegetables and fruits have seen 144% growth, while FMCG products grew 150%. While a lot of this growth will normalize to some extent as the COVID situation subsides, a significant portion of new users will persist and drive growth.
With the increasing demand and competition, it becomes imperative for brands to stay ahead by making data-driven decisions. In order to equip the brands to win in the online space, BigBasket Brand Intelligence and RedSeer have partnered to author this report. The idea here is to combine high-quality RedSeer IP on broader trends in the sector and BigBasket’s grocery expertise to create a ready-reckoner for brands, as they make strategic, product or channel-related decisions.
This report is an abridged version of the larger report which can be subscribed as per need. Besides the key trends of the sector, customer insights etc., this report deep dives on key categories such as Snacks & Packaged Foods, Beverages, Personal Care and Home Utilities, we present the quarterly growth in sales in the past 5 quarters with various sub-category splits.
Warehousing Sector 2019 - WelspunOne.pdfWelspun One
India faces a fundamental lack of Grade A warehousing with only 88MM SFT of Modern (Grade A) warehousing
stock. Meanwhile, China in the last 15 years has grown to 750MM SFT of Grade A warehousing stock directly
corresponding to the increase in per capita income. This growth commenced once China crossed the $2000
per capita income mark (where India is currently at).
MARKET PULSE, the monthly from ACMIIL, aims to provide insightful perspectives on all aspects of the market, the equity, debt, derivatives,forex, commodities and money markets.
Indian grocery traditionally has been a primarily unorganized market, wherein more than 90% of the market is driven by traditional ‘kirana stores. However, in the past decade or so, organized brick & mortar and online channels have gained prominence. Online grocery has been boosted by covid-19 related tailwinds, with the GMV run-rates of major players growing by 70%+ during the period. This has led to an increased focus on the sector by large conglomerates as well as mature online players.
During Covid, while there were some challenges in the initial days of the lockdown, the segment has grown significantly. Most notably, fresh vegetables and fruits have seen 144% growth, while FMCG products grew 150%. While a lot of this growth will normalize to some extent as the COVID situation subsides, a significant portion of new users will persist and drive growth.
With the increasing demand and competition, it becomes imperative for brands to stay ahead by making data-driven decisions. In order to equip the brands to win in the online space, BigBasket Brand Intelligence and RedSeer have partnered to author this report. The idea here is to combine high-quality RedSeer IP on broader trends in the sector and BigBasket’s grocery expertise to create a ready-reckoner for brands, as they make strategic, product or channel-related decisions.
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While claiming to learn from the Chinese way of handling the crisis, there is no on-ground action in Pakistan that supports the claim. The Prime Minister denies national lock down despite the fact that without proper lock-down the virus spread trajectory can be rapid resulting in collapse of national health facilities which can bring the national economy to a halt.
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2. WAREHOUSING SECTOR OUTLOOK FOR INDIA POST COVID-19
02
The Premise
Despite the present uncertainties the Indian government and businesses will continue to work towards India's
aim of becoming a 5 trillion-dollar economy by 2025. For the country to achieve this target, for the 'Make in
India' initiatives to succeed, and for India to be an important player in the global supply chain in a post
globalization age; the rise of a robust logistics sector is imperative.
Even though we may witness a short term dip in overall consumption due to the pandemic, both the pent-up
demand and category shift in buying patterns will lead to a guaranteed and consistent need for warehousing in
India.
Post COVID-19, warehousing and logistics will emerge as one of the most crucial lifeline for India's growth over
the next 10-year horizon. Attributed to the increase in domestic demand and a possible major manufacturing
shift, India will increasingly become 'a preferred destination' for global manufacturers.
Warehousing, hence stands as an obvious beneficiary, thanks to multiple factors that rest in its favour,
details of which this report will delve deeper into.
3. Contents
WAREHOUSING SECTOR OUTLOOK FOR INDIA POST COVID-19
A. STRONG DEMAND DRIVERS
- Accelerated Adoption Of E-commerce
- Greater Displacement Demand
- Inventory Stockpiling
- Decentralized Demand Due To Rapid Digitization
- Agri Warehousing, The Non E-Commerce Scale
B. SECTOR READINESS
- Mature Policy Initiatives
- Emphasis On Infrastructure
- Low Credit Risk
C. SUPPLY SIDE DYNAMICS
- Distress / Non-Performing Assets (NPA)
- Slightly Better Returns
- Reallocation Of Capital
- Probable Shift In Supply Chain
D. FUTURE THOUGHTS & MACRO ECONOMIC IMPACT
E. AFTERWARD
03
03
06
08
10
12
5. India faces a fundamental lack of Grade A warehousing with only under 90MM SFT** of Modern (Grade A)
warehousing stock. Meanwhile, China in the last 15 years has grown to 750MM SFT of Grade A warehousing
stock directly corresponding to the increase in per capita income. This growth commenced once China
crossed the $2000 per capita income mark (where India is currently at).
WAREHOUSING SECTOR OUTLOOK FOR INDIA POST COVID-19
~10% - Industry already pegs Grade A supply to grow at (pre-COVID) a Y-O-Y
growth to be ~25%.**
- Welspun One estimates that with the impact of COVID-19, the Y-O-Y
growth rate will need to increase by ~10% to meet additional unmet
demands.
This is due to the following factors:
05
- Online grocers like Big Basket and Grofers have seen the demand for groceries and essentials upsurge by 3-
5X compared to normal (according to Neilsen* in e-commerce, average orders surged for staples with edible
oil growing by 106%, salty snacks by 84%, soft drink by 68% and biscuit by 31% on a weekly basis in the last one
month, due to the COVID-19 impact).
- The fact that Big basket raised USD 60MM to fund their scaling of business operations,** is a clear indicator of
Indian consumers' shifting their preference towards e-commerce.
- This possibly could be due to panic buying, but some trends from China suggest that there was a 20%
sustained demand even after the lockdown was lifted.
- Moreover, the transition of retail to online and larger inventories by e-commerce players, will speed up the
warehousing demand further. The resulting impact will be felt substantially in demand for inner city logistics
and cold chain facilities.
- E-commerce companies are already looking towards expansion: Amazon, USA announced that they are
hiring additional 175,000 warehouse and delivery workers in March,** due to a surge in online orders amidst the
coronavirus outbreak. We are hearing similar stories from customers in India. Additionally, the Amazon stock
price reached a record high of $2,474 per share on April 30th, 2020;** demonstrating the confidence of Global
markets in the e-commerce sector.
Accelerated Adoption Of E-commerce
- Companies will prefer Grade A facilities that offer compliance, human safety, hygiene and enable automation
while practicing social distancing even after the lockdown is relaxed / lifted. We estimate that this will lead to
an additional Y-O-Y demand for Grade A facilities by 25% over the earlier predicted demand, even if only 35%
of new occupiers switch their preference to Grade A warehouses.
- Companies will quickly consider refining their inventory strategy to mitigate risks of supply shortage, by
increasing inventory stockpiling. This will create immediate increase in warehousing demand in the
manufacturing and consumption hot spots within the country.
- Additionally, soon companies will look at back up storage options in terms of large warehouses in Tier 2 & 3
markets, away from the highest affected Tier 1 cities, to further de-risk their supply chains.
Greater Displacement Demand:
Inventory Stockpiling:
6. WAREHOUSING SECTOR OUTLOOK FOR INDIA POST COVID-19
06
- Due to digitization and the new norm of work from home, companies will consider diversifying their presence
geographically. Offices and workers will potentially re-allocate resources to smaller cities, away from Mumbai,
New Delhi, Ahmedabad, Jaipur, and other metros which have been most heavily affected during this
pandemic.
- Due to the above, the re-allocation of white collared workforce to Tier 2 & 3 cities will significantly increase
consumption and demand for warehousing. Cities with good infrastructure provisions like Nagpur, Bhopal,
Ludhiana, Bhubaneswar, and Guwahati will be the new warehousing destinations of the future.
- Indian agricultural warehousing will be tested in the coming months, even as the expected slowdown in the
economy and concerns related to liquidity will hit the farming and trading community at a time when India is
about to harvest a bumper crop. The duration of storage of commodities in warehouses will take longer than
usual, and scarcity of agricultural warehousing space will be seen in the coming months, generating colossal
demand.
- As per industry estimates, the cold storage capacity itself needs to be increased by at least 40%** (Pre
COVID-19 numbers). The emphasis on increasing this capacity will be foremost within the government purview
- making it an attractive proposition for private investors.
Decentralized Demand Due To Rapid Digitization:
Agri Warehousing, The Non E-Commerce Scale:
There are concerns that there will be reduced consumption which will affect the overall
warehouse demand. 2 Factors to note here are:
Welspun One understands that both - category shift as well as transition to online channels, will have a
direct positive impact on warehousing.
Category
Shifts
Pent-Up
Demand
Essentially consumer preferences will shift to less
expensive categories. Thus, even though there might be
an overall loss of GMV (Gross Merchandising Value),
consumption for non-durables and essentials will remain
largely unaffected. Impact will be felt more on large
discretionary spending.
Most economists feel that there will be enough
pent-up demand(unusually strong) post
lockdown, which will be met through e-
commerce rather than offline retail channels.
01 02
8. WAREHOUSING SECTOR OUTLOOK FOR INDIA POST COVID-19
Mature Policy Initiatives:
Low Credit Risk:
Emphasis On Infrastructure:
- Implementation of GST has led to diminishing state boundaries and improving efficiency.
- Department of Economic Affairs has given infrastructure status to warehousing, giving access to
infrastructure lending at easier terms and enhanced limits.
- Due to 100% FDI permitted in warehousing and logistics, the sector has now become a hotbed for attracting
funds and incentivizing domestic investors.
- Warehousing state level policies are fully matured (e.g.: IIA and ILP in Maharashtra and Warehousing Policy in
NCR etc.).
- Major road networks and freight corridors are already underway, which will boost throughput (e.g.: DFC,
KMP, DMIC amongst others).
- Indian warehousing is now in line with global benchmarking for Grade A specifications, as opposed to 5 years
back.
- Within real estate, there is a challenge in sourcing funds with the reduced numbers of NBFCs and high stress
on the prop books of the operational NBFCs.
- The warehousing sector is however, insulated from credit risks unlike other real estate sectors. It has no
linkages to NBFCs, no notable NPAs, no Debt Pile Up, and an exceptionally low vacancy.
- Significant presence and willingness of organized institutional, long term PE and LP capital.
- Low conversion and approval risk (as a 100-acre site comes under one approval, whereas in commercial and
residential the same can be building wise and floor wise) which gives additional comfort to lenders.
- Construction cycles, turnaround time, and low execution challenges lead to lower credit risks.
This low credit risk will further add to favorable and preferential treatment of the warehousing sectors
capability to access capital.
08
Unlike other real estate asset classes, the warehousing sector is fully prepared and matured to be
able to scale and take advantage of increased demand due to the following factors:
10. WAREHOUSING SECTOR OUTLOOK FOR INDIA POST COVID-19
10
Distress / Non-Performing Assets (NPA):
- NPAs in real estate will increase as valuations will fall by at least 20% in the city centres and between 5-10% in
preferred warehousing locations. Developers / corporates who are over leveraged due to high land prices will
take a sizeable hit, leading to availability of distressed assets in certain locations.
Slightly Better Returns:
A land price reduction of ~10% lower along with a cap rate reduction of ~0.5% will result in an IRR (Internal Rate
of Return) jump of ~3% and a yield jump of ~0.3%, resulting IRR of ~23%-24%.
Reallocation Of Capital:
- Post COVID-19, fund managers will look at warehousing and industrial real estate as a safer, resilient and
scalable asset class for their investors.
- Some of the capital already raised for residential, co-living / co-working, retail and hospitality will look at re-
allocating itself into warehousing and the data center space along with affordable housing.
Probable Shift In Supply Chain:
Occupiers with high dependency on goods from China have been heavily impacted from the slowdown in
manufacturing and shipping.** It is likely that these business would now look at diversifying their supply chain
when COVID-19 has been resolved, to ensure they are not entirely reliant on any one supplier hereon.
12. WAREHOUSING SECTOR OUTLOOK FOR INDIA POST COVID-19
12
When we move forward into the post COVID-19 era, it is conceivable to think that the government will leave no
stone unturned to lure these multinational corporations in India. One of the most sought-after ways the Indian
government will be able to employ our large educated demographic will be by relaxing labour laws and easier
import-export terms. Given this scenario, with any export / manufacturing impetus - warehousing will become
a necessity.
Owing to coronavirus outbreak in Wuhan, there is trust deficit in the Chinese ecosystem. In case European and
American Corporations want to de-risk from China they have 3 options: South America, East Asia and India. In
South America, Brazil is a viable option. However, it faces its own issues with occasional mis-governance and
hyperinflation. East Asia, Vietnam, Cambodia and, Thailand are smaller countries with limited long-term
opportunities. India thus emerges as the only viable option with a large English speaking & educated
population, and with reasonable law & order in place.
13. WAREHOUSING SECTOR OUTLOOK FOR INDIA POST COVID-19
13
E.
AFTERWARD
Even though there will be a short term dip in consumption demand over the next 6-9 months, combining all the
above factors: rapid acceleration of e-commerce demands, greater displacement demand, inventory stock
piling, increase in demand for agri-warehousing, category shift, mature national & state level government
policies, insulation from credit risk and a more decentralized footprint - these are clear indicators that the
warehousing sector will witness a boom.
Furthermore, land buying and supply creation is a time consuming process which would most likely collide
perfectly to suit the timing of demand upswing - this will be enabled by the fact that the sector is prepared and
ready with policies, infrastructure initiatives, and credit lines in place.
For India to progress, bridging the demand-supply gap, operating as per global standards, promoting
inclusive growth & empowerment to increase India’s job quality index - the logistics industry plays a vital
role and warehousing is a pivotal component of the same. Thus, Welspun One believes that even in this
crisis, the warehousing and logistics sector hits the home run as one of the most crucial lifeline for India's
growth over the next 10-years.
14. Welspun One Logistics Parks (WOLP) is an
integrated fund, asset & development management
organization, designed to deliver large format,
institutional Grade A logistics parks across India. It is
the only industrial warehousing platform to be
backed by a Global Conglomerate – the Welspun
Group, one of India's fastest growing multinational.
The core of Welspun One's business offering is to
solve the location needs of their customers and
provide them with best-in-class real estate
solutions, to better manage their supply chain
About Us
needs. WOLP's management team comes with an
average relevant experience of 20 years and a
cumulative track record of delivering over 115MM SF
of construction projects in India.
Welspun One aspires to become the most preferred
warehousing company in India, by sourcing and
developing feasible land parcels which suit
institutional investors and get leased by valued
occupiers, whilst maintaining high levels of
compliance, safety and zero tolerance to regulatory
lapses across the project lifecycle.
Disclaimer:
This paper is published for general information only and not to be relied upon as a sole source for any investment or project related decision. Although the opinions
expressed are in good faith and while every care has been taken in preparing the paper, no responsibility or liability whatsoever shall be accepted by Welspun One Logistics
Parks (WOLP) for any loss or damage resultant from any use of, reliance on or reference to the contents of this document. This paper does not necessarily represent the
view of WOLP in relation to particular properties or projects. Reproduction of this paper in whole or in part is not allowed without prior written approval of WOLP to the
form and content within which it appears. Opinions or information expressed herein is the position as of the date appearing in this material only and are subject to change
without notice. WOLP makes no representations and gives no warranties of whatever nature in respect of this paper, including but not limited to the accuracy or
completeness of any information. This paper does not necessarily represent the position, strategy or opinions of the Welspun Group or any other associates / subsidiaries /
affiliates of WOLP. All the marks used herein belong to WOLP or its affiliate entities. All other marks used are property of their respective owners.
Phone: +91 22 6613 6000 | WhatsApp: +91 9090919180 | Website: www.welspunone.com
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3rd Floor, Kamala Mills Compound, Senapati Bapat Marg, Lower Parel, Mumbai - 400 013, India.
Yash Ravel
Amit Malakar
Vineet Vaibhav
Sundaresan Vaidyanathan
Priyanka Kapoor
Executive Director,
Fund Management & Corporate Strategy
Chief Customer Officer
Chief Development Officer
National Head –
Investments & Business Development
MD's Office - Investment & Strategy
Yash_Ravel@welspun.com
Amit_Malakar@welspun.com
Vineet_Vaibhav@welspun.com
Sundaresan_v@welspun.com
Priyanka_Kapoor@welspun.com
WOLP Management Team
Anshul Singhal Managing Director Anshul_Singhal@welspun.com
Makrand Dixit National Head – Projects Makrand_Dixit@welspun.com
Source:
Covid-19 Impact: Social media activity in the country grew 50X in early March, says Nielsen*.
The data that support the findings of this study are available with WOLP, on request**.
For media queries, journalists to please liaise with:
The Other Circle (TOC) - Aakanksha Gupta: +91 982038769 | aakanksha@theothercircle.com
Welspun One Logistics Parks (WOLP) - Karishma Shah: +91 9819400563 | Karishma_Shah@welspun.com