The document provides an analysis of the consumer durables market in India through several sections:
1. The executive summary highlights key facts about the size and growth rates of the electronics, television, and overall consumer durables markets in India. It notes that India is set to become the fifth largest consumer durables market in the world by 2025.
2. Advantage India outlines the growing demand, policy support, and investments that make India an attractive market for consumer durables. The market size is projected to reach $20.6 billion by 2020 from $12.5 billion in 2016.
3. Market overview and trends discusses the segmentation of the market, evolution over time, current market sizes and shares between
The document provides an overview of the consumer durables market in India. Some key points:
- India's consumer durables market is expected to grow from USD12.5 billion in 2016 to USD20.6 billion by 2020.
- By 2025, India will become the fifth largest consumer durables market in the world.
- The electronics market in India is projected to increase from USD94.2 billion in 2015 to USD400 billion by 2020.
- Rural markets currently contribute 33% of total sales and are expected to see strong growth of 25% annually.
The document provides an overview of the consumer durables market in India. Some key points:
- The Indian consumer durables market is estimated to reach $12.5 billion in 2016 and $20.6 billion by 2020, growing at a CAGR of 13%.
- Urban markets account for around two-thirds of total sales currently, though rural markets are growing rapidly at a 25% CAGR.
- Key segments include consumer electronics such as televisions, audio products, and appliances like refrigerators, ACs, washing machines. The television and electronics markets are expected to grow substantially in coming years.
- Major players in the industry include Samsung, LG, Videocon, Godrej and others.
The document provides an overview of the consumer durables market in India. Some key points:
- India's consumer durables market is estimated to reach USD12.5 billion in 2016 and USD20.6 billion by 2020, growing at a CAGR of 13%.
- By 2020, India's electronics market is expected to increase to USD400 billion from USD94.2 billion in 2015, growing at a CAGR of 33.5%.
- The television industry in India is expected to grow to USD14.7 billion by 2018 from USD8.9 billion in 2015, at a CAGR of 12.1%.
- Urban areas currently account for around 67% of total
- India is set to become the fifth largest consumer durables market in the world by 2025. The market is estimated to reach US$ 12.5 billion in 2016 and US$ 20.6 billion by 2020.
- India has the world's third largest television industry, which is expected to grow at a CAGR of 14.7% between 2016-2021. The television market in India is expected to increase from US$ 9.23 billion in 2016 to US$ 11.78 billion by 2018.
- The electronics market in India is expected to increase to US$ 228 billion by 2020 from US$ 100 billion in FY17. Urban areas currently account for about two-thirds of total sales in
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India reached $15.5 billion in 2017 and is expected to reach $46.5 billion by 2020, growing at a CAGR of 12.9%.
- Urban areas account for about two-thirds of total sales in the sector.
- Key consumer electronics products include color TVs, flat panel displays, digital video discs, and direct-to-home services. Key consumer appliances include refrigerators, washing machines, and air conditioners.
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India is expected to grow from $12.5 billion in 2016 to $20.6 billion by 2020.
- India has the world's third largest television industry and the television market is expected to grow at a CAGR of 14.7% from 2016-2021.
- Urban areas account for about two-thirds of total sales in the consumer durables sector in India.
The document provides an overview of the consumer durables market in India. Some key points:
- The market size is estimated at $15 billion in 2017 and is expected to grow to $20.6 billion by 2020, registering a CAGR of 13%.
- Urban areas account for around two-thirds of total sales currently.
- Key product segments include color TVs, flat panel displays, DVDs, and direct-to-home services. The television industry in particular is growing at a CAGR of 14.7% and was worth $9.23 billion in 2016.
The document provides an overview of the consumer durables market in India. Some key points:
- The Indian appliance and consumer electronics market is expected to grow at a 9% CAGR to reach $48.37 billion by 2022 from $31.48 billion in 2017.
- Major segments include consumer electronics like televisions, audio systems, and consumer appliances like refrigerators, washing machines, and air conditioners.
- Growth is expected to be driven by rising incomes, increasing electrification, lower product penetration compared to other countries, and government support policies.
- Key products include televisions, refrigerators, air conditioners, washing machines, and smartphones. The television and refrigerator markets are estimated to be
The document provides an overview of the consumer durables market in India. Some key points:
- India's consumer durables market is expected to grow from USD12.5 billion in 2016 to USD20.6 billion by 2020.
- By 2025, India will become the fifth largest consumer durables market in the world.
- The electronics market in India is projected to increase from USD94.2 billion in 2015 to USD400 billion by 2020.
- Rural markets currently contribute 33% of total sales and are expected to see strong growth of 25% annually.
The document provides an overview of the consumer durables market in India. Some key points:
- The Indian consumer durables market is estimated to reach $12.5 billion in 2016 and $20.6 billion by 2020, growing at a CAGR of 13%.
- Urban markets account for around two-thirds of total sales currently, though rural markets are growing rapidly at a 25% CAGR.
- Key segments include consumer electronics such as televisions, audio products, and appliances like refrigerators, ACs, washing machines. The television and electronics markets are expected to grow substantially in coming years.
- Major players in the industry include Samsung, LG, Videocon, Godrej and others.
The document provides an overview of the consumer durables market in India. Some key points:
- India's consumer durables market is estimated to reach USD12.5 billion in 2016 and USD20.6 billion by 2020, growing at a CAGR of 13%.
- By 2020, India's electronics market is expected to increase to USD400 billion from USD94.2 billion in 2015, growing at a CAGR of 33.5%.
- The television industry in India is expected to grow to USD14.7 billion by 2018 from USD8.9 billion in 2015, at a CAGR of 12.1%.
- Urban areas currently account for around 67% of total
- India is set to become the fifth largest consumer durables market in the world by 2025. The market is estimated to reach US$ 12.5 billion in 2016 and US$ 20.6 billion by 2020.
- India has the world's third largest television industry, which is expected to grow at a CAGR of 14.7% between 2016-2021. The television market in India is expected to increase from US$ 9.23 billion in 2016 to US$ 11.78 billion by 2018.
- The electronics market in India is expected to increase to US$ 228 billion by 2020 from US$ 100 billion in FY17. Urban areas currently account for about two-thirds of total sales in
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India reached $15.5 billion in 2017 and is expected to reach $46.5 billion by 2020, growing at a CAGR of 12.9%.
- Urban areas account for about two-thirds of total sales in the sector.
- Key consumer electronics products include color TVs, flat panel displays, digital video discs, and direct-to-home services. Key consumer appliances include refrigerators, washing machines, and air conditioners.
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India is expected to grow from $12.5 billion in 2016 to $20.6 billion by 2020.
- India has the world's third largest television industry and the television market is expected to grow at a CAGR of 14.7% from 2016-2021.
- Urban areas account for about two-thirds of total sales in the consumer durables sector in India.
The document provides an overview of the consumer durables market in India. Some key points:
- The market size is estimated at $15 billion in 2017 and is expected to grow to $20.6 billion by 2020, registering a CAGR of 13%.
- Urban areas account for around two-thirds of total sales currently.
- Key product segments include color TVs, flat panel displays, DVDs, and direct-to-home services. The television industry in particular is growing at a CAGR of 14.7% and was worth $9.23 billion in 2016.
The document provides an overview of the consumer durables market in India. Some key points:
- The Indian appliance and consumer electronics market is expected to grow at a 9% CAGR to reach $48.37 billion by 2022 from $31.48 billion in 2017.
- Major segments include consumer electronics like televisions, audio systems, and consumer appliances like refrigerators, washing machines, and air conditioners.
- Growth is expected to be driven by rising incomes, increasing electrification, lower product penetration compared to other countries, and government support policies.
- Key products include televisions, refrigerators, air conditioners, washing machines, and smartphones. The television and refrigerator markets are estimated to be
The consumer durables market in India is growing rapidly due to rising incomes and increased electrification. The market grew at a CAGR of 11% between FY12-17 to reach $21.7 billion and is expected to reach $46.5 billion by 2020, growing at a CAGR of 13%. Urban areas currently account for around two-thirds of sales but rural demand is rising as electrification increases. Key products include televisions, refrigerators, air conditioners, washing machines and fans. Major domestic and international brands operate in the market.
The document provides an overview of the consumer durables market in India. Some key points:
- The Indian appliance and consumer electronics market is expected to grow at a 9% CAGR to reach $48.37 billion by 2022 from $31.48 billion in 2017.
- Major segments within consumer durables include consumer electronics (TVs, audio systems, etc.) and consumer appliances (ACs, refrigerators, washing machines, etc.).
- Key players in the market include Samsung, LG, Whirlpool, Godrej, and Havells. The market is growing due to rising incomes, increasing electrification of rural areas, and expansion into new segments like rentals.
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India is estimated to have reached $15.5 billion in 2017 and is expected to reach $46.5 billion by 2020, growing at a CAGR of 41%.
- India has the world's third largest television industry, estimated at $10.19 billion in 2017 and projected to reach $13.31 billion in 2020, growing at a CAGR of 9.8%.
- Urban areas account for around two-thirds of total sales in the sector currently.
The consumer durables market in India is growing rapidly and is expected to reach $46.5 billion by 2020, up from $21.7 billion in 2017. Urban areas account for about two-thirds of sales currently. Key product segments driving growth include televisions, refrigerators, and air conditioners. Rural electrification and rising incomes are fueling demand in both urban and rural India.
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India is estimated to reach $20.6 billion by 2020, growing from $12.5 billion in 2016.
- Major segments are consumer electronics (TVs, audio systems, etc.) and consumer appliances (ACs, refrigerators, washing machines, etc.).
- Urban markets account for about two-thirds of total sales currently, though rural markets are growing rapidly.
- Key products in consumer electronics include color TVs, LCDs, DVDs, set-top boxes for DTH services, while refrigerators and ACs lead in appliances.
The consumer durables market in India is growing rapidly and is expected to reach US$ 20.6 billion by 2020 from US$ 12.5 billion in 2016. Key factors driving this growth include rising disposable incomes, increasing electrification of rural areas, and growing online sales. Major segments of the consumer durables market include consumer electronics such as televisions, refrigerators, air conditioners, washing machines, and consumer appliances. The urban population currently accounts for around two-thirds of total sales in the sector.
- India is set to become the fifth largest consumer durables market in the world by 2025. The market is estimated to reach US$12.5 billion in 2016 and US$20.6 billion by 2020.
- The electronics market in India is expected to increase to US$100 billion by 2020 from US$28 billion in FY17. India has the world's third largest television industry, which is expected to grow at a CAGR of 14.7% between FY16-21.
- Key segments of the consumer durables market include consumer electronics such as televisions, ACs, washing machines, refrigerators, and consumer appliances. Urban areas currently account for around two-thirds of
The document provides an overview of the consumer durables market in India. Some key points:
- The Indian appliance and consumer electronics market is expected to grow at a 9% CAGR to reach $48.37 billion by 2022 from $31.48 billion in 2017.
- Major segments seeing growth include smartphones, air conditioners, refrigerators, and washing machines.
- Key players in the sector include LG, Samsung, Whirlpool, Havells and Voltas.
- Growth is driven by rising incomes, increasing electrification of rural areas, and expanding financing options. The market remains untapped relative to other countries.
The document provides an overview of the consumer durables market in India. Some key points:
- The Indian appliance and consumer electronics market is expected to grow at a 9% CAGR to reach $48.37 billion by 2022 from $31.48 billion in 2017.
- Major segments include consumer electronics like televisions and consumer appliances like refrigerators, ACs, and washing machines.
- Key players in the industry include LG, Samsung, Whirlpool, Panasonic and others.
- The sector is witnessing trends like expansion into new segments by companies and growth of luxury and shared consumption models.
The major mobile accessories used by customers include external batteries, USB cables, mobile cases and covers, chargers, and earphones. The competitive advantage of the players operating in the market lies in the uniqueness of the distribution channels. It consists of an array of national, regional and micro level distributors.
The document provides an overview of the consumer durables market in India. Some key points:
- The Indian appliance and consumer electronics market is expected to grow at a 9% CAGR to reach $48.37 billion by 2022, up from $31.48 billion in 2017.
- Major segments include consumer electronics like televisions, audio systems, and consumer appliances like refrigerators, ACs, washing machines.
- Growth is driven by rising incomes, financing availability, rural electrification, and online sales expansion. The market still has potential for growth with lower penetration compared to other countries.
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India reached Rs 2.05 trillion (US$ 31.48 billion) in 2017 and is expected to grow at a 9% CAGR to Rs 3.15 trillion (US$ 48.37 billion) by 2022.
- Major segments include consumer electronics like televisions, audio systems, and consumer appliances like refrigerators, ACs, washing machines. The television market was worth Rs 660 billion in 2017 and is projected to reach Rs 862 billion by 2020.
- Factors like rising incomes, increasing electrification of rural areas, easy credit access, and lower product
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India is expected to grow at a 9% CAGR from 2017-2022 to reach $48.37 billion.
- Major segments include consumer electronics like televisions, audio systems, and consumer appliances like refrigerators, ACs, washing machines.
- Key growth drivers are rising incomes, increasing electrification of rural areas, and expansion of online sales channels.
- Major domestic players include Godrej, Blue Star, and Videocon while international brands like Samsung and LG also have a strong presence.
The document provides an overview of the consumer durables market in India. Some key points:
- The Indian appliance and consumer electronics market is expected to grow at a 9% CAGR to reach $48 billion by 2022 from $31 billion in 2017.
- Television, refrigerators, air conditioners, and washing machines are some of the major product categories.
- Leading players in the market include Samsung, LG, Whirlpool, Godrej, and Havells.
- Notable trends include growing demand for premium products, increased affordability due to financing options, and contract manufacturing.
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India is expected to grow at a 9% CAGR to reach $48.37 billion by 2022, up from $31.48 billion in 2017.
- Major segments include appliances like refrigerators, ACs, washing machines; and consumer electronics like televisions, audio/video systems, smartphones.
- Growth is driven by rising incomes, increased electrification, lower product prices, and expanding rural market opportunities.
- Key domestic players include Godrej, Blue Star, and Videocon alongside major multinationals like LG and Samsung.
CONSUMER DURABLE INDUSTRY IN INDIA – PRESENT TREND, CHALLENGES AND FUTURE PRO...IAEME Publication
Consumer durable is one of the fastest growing industry segments in India. This industry has demand from both urb an and rural markets. Urban markets account for the major share
i.e., 65% of total revenues in the Indian consumer durables sector. In rural markets, durables such as refrigerators and consumer electronic goods are likely to witness growing demand in the coming years. India is likely to emerge as the world’s largest middle class consumer market with an aggregated spend of nearly US$13 trillion by 2030 as per a report by Deloilte titted, “India matters, winning in growth markets”. As against the Compound Annual Growth Rate (CAGR) of 13% in FY 13-FY 14, it is expected to expand at CAGR of 14.8% in FY 2015. India’s consumer durables industry accounts for more than 2/5th of end - consumer spending, and creates three indirect jobs for every direct job and contributes to more than 5.5% of the index of industrial production according to a Federation of Indian Chambers of Commerce and Industry- Ernst & Young Report
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India reached $31.48 billion in 2017 and is expected to grow at a 9% CAGR to $48.37 billion by 2022.
- Major segments include appliances (refrigerators, ACs, washing machines) and consumer electronics (TVs, audio/video systems, computers).
- TV industry reached $10.19 billion in 2017 and is projected to reach $13.31 billion by 2020. Penetration of appliances like ACs and washing machines remains low compared to global averages, indicating significant growth potential.
- Factors like rising
The document discusses the Indian consumer durables industry, including key segments, market size and growth trends. It notes that the industry has seen significant growth in recent years due to rising incomes, increased availability of financing, falling prices making goods more affordable, and the growing share of organized retail. The largest segments by volume are colour televisions, refrigerators, and air conditioners, together making up over 60% of sales. Mobile phones are also emerging as a major new segment of the industry.
This document provides an overview of India's consumer durable industry. It discusses the growth of India's consumer market driven by rising incomes and access to financing. It outlines the various consumer classes in India and projections that the middle class will grow significantly. It also provides details on the major players in the industry, including their market shares, and the policies and regulations supporting the industry. The key points are:
- India's consumer durable market has grown significantly with rising incomes and easy financing. The middle class is projected to increase from 50 million to over 500 million people by 2025.
- Major players like Samsung, LG, and Whirlpool dominate various product categories like refrigerators and ACs.
- Government policies
The document provides an overview of the consumer durables market in India. Some key points:
- India's consumer durables market is expected to reach $12.5 billion in 2016 and $20.6 billion by 2020, growing at a CAGR of 13%.
- By 2025, India will become the fifth largest consumer durables market in the world. The electronics market is expected to reach $400 billion by 2020.
- Segments like televisions, air conditioners, and washing machines are growing rapidly due to rising incomes, increased electrification, and expansion of retail.
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India is estimated to reach USD12.5 billion in 2016 and USD20.6 billion by 2020, growing at a CAGR of 13%.
- Urban areas account for around two-thirds of total sales in the sector. However, rural markets are growing rapidly at a CAGR of 25%.
- Key product segments include televisions, refrigerators, air conditioners, washing machines, and consumer electronics such as smartphones, laptops, and tablets. Television is the largest segment and is expected to grow to USD14.7 billion by 2018.
The consumer durables market in India is growing rapidly due to rising incomes and increased electrification. The market grew at a CAGR of 11% between FY12-17 to reach $21.7 billion and is expected to reach $46.5 billion by 2020, growing at a CAGR of 13%. Urban areas currently account for around two-thirds of sales but rural demand is rising as electrification increases. Key products include televisions, refrigerators, air conditioners, washing machines and fans. Major domestic and international brands operate in the market.
The document provides an overview of the consumer durables market in India. Some key points:
- The Indian appliance and consumer electronics market is expected to grow at a 9% CAGR to reach $48.37 billion by 2022 from $31.48 billion in 2017.
- Major segments within consumer durables include consumer electronics (TVs, audio systems, etc.) and consumer appliances (ACs, refrigerators, washing machines, etc.).
- Key players in the market include Samsung, LG, Whirlpool, Godrej, and Havells. The market is growing due to rising incomes, increasing electrification of rural areas, and expansion into new segments like rentals.
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India is estimated to have reached $15.5 billion in 2017 and is expected to reach $46.5 billion by 2020, growing at a CAGR of 41%.
- India has the world's third largest television industry, estimated at $10.19 billion in 2017 and projected to reach $13.31 billion in 2020, growing at a CAGR of 9.8%.
- Urban areas account for around two-thirds of total sales in the sector currently.
The consumer durables market in India is growing rapidly and is expected to reach $46.5 billion by 2020, up from $21.7 billion in 2017. Urban areas account for about two-thirds of sales currently. Key product segments driving growth include televisions, refrigerators, and air conditioners. Rural electrification and rising incomes are fueling demand in both urban and rural India.
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India is estimated to reach $20.6 billion by 2020, growing from $12.5 billion in 2016.
- Major segments are consumer electronics (TVs, audio systems, etc.) and consumer appliances (ACs, refrigerators, washing machines, etc.).
- Urban markets account for about two-thirds of total sales currently, though rural markets are growing rapidly.
- Key products in consumer electronics include color TVs, LCDs, DVDs, set-top boxes for DTH services, while refrigerators and ACs lead in appliances.
The consumer durables market in India is growing rapidly and is expected to reach US$ 20.6 billion by 2020 from US$ 12.5 billion in 2016. Key factors driving this growth include rising disposable incomes, increasing electrification of rural areas, and growing online sales. Major segments of the consumer durables market include consumer electronics such as televisions, refrigerators, air conditioners, washing machines, and consumer appliances. The urban population currently accounts for around two-thirds of total sales in the sector.
- India is set to become the fifth largest consumer durables market in the world by 2025. The market is estimated to reach US$12.5 billion in 2016 and US$20.6 billion by 2020.
- The electronics market in India is expected to increase to US$100 billion by 2020 from US$28 billion in FY17. India has the world's third largest television industry, which is expected to grow at a CAGR of 14.7% between FY16-21.
- Key segments of the consumer durables market include consumer electronics such as televisions, ACs, washing machines, refrigerators, and consumer appliances. Urban areas currently account for around two-thirds of
The document provides an overview of the consumer durables market in India. Some key points:
- The Indian appliance and consumer electronics market is expected to grow at a 9% CAGR to reach $48.37 billion by 2022 from $31.48 billion in 2017.
- Major segments seeing growth include smartphones, air conditioners, refrigerators, and washing machines.
- Key players in the sector include LG, Samsung, Whirlpool, Havells and Voltas.
- Growth is driven by rising incomes, increasing electrification of rural areas, and expanding financing options. The market remains untapped relative to other countries.
The document provides an overview of the consumer durables market in India. Some key points:
- The Indian appliance and consumer electronics market is expected to grow at a 9% CAGR to reach $48.37 billion by 2022 from $31.48 billion in 2017.
- Major segments include consumer electronics like televisions and consumer appliances like refrigerators, ACs, and washing machines.
- Key players in the industry include LG, Samsung, Whirlpool, Panasonic and others.
- The sector is witnessing trends like expansion into new segments by companies and growth of luxury and shared consumption models.
The major mobile accessories used by customers include external batteries, USB cables, mobile cases and covers, chargers, and earphones. The competitive advantage of the players operating in the market lies in the uniqueness of the distribution channels. It consists of an array of national, regional and micro level distributors.
The document provides an overview of the consumer durables market in India. Some key points:
- The Indian appliance and consumer electronics market is expected to grow at a 9% CAGR to reach $48.37 billion by 2022, up from $31.48 billion in 2017.
- Major segments include consumer electronics like televisions, audio systems, and consumer appliances like refrigerators, ACs, washing machines.
- Growth is driven by rising incomes, financing availability, rural electrification, and online sales expansion. The market still has potential for growth with lower penetration compared to other countries.
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India reached Rs 2.05 trillion (US$ 31.48 billion) in 2017 and is expected to grow at a 9% CAGR to Rs 3.15 trillion (US$ 48.37 billion) by 2022.
- Major segments include consumer electronics like televisions, audio systems, and consumer appliances like refrigerators, ACs, washing machines. The television market was worth Rs 660 billion in 2017 and is projected to reach Rs 862 billion by 2020.
- Factors like rising incomes, increasing electrification of rural areas, easy credit access, and lower product
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India is expected to grow at a 9% CAGR from 2017-2022 to reach $48.37 billion.
- Major segments include consumer electronics like televisions, audio systems, and consumer appliances like refrigerators, ACs, washing machines.
- Key growth drivers are rising incomes, increasing electrification of rural areas, and expansion of online sales channels.
- Major domestic players include Godrej, Blue Star, and Videocon while international brands like Samsung and LG also have a strong presence.
The document provides an overview of the consumer durables market in India. Some key points:
- The Indian appliance and consumer electronics market is expected to grow at a 9% CAGR to reach $48 billion by 2022 from $31 billion in 2017.
- Television, refrigerators, air conditioners, and washing machines are some of the major product categories.
- Leading players in the market include Samsung, LG, Whirlpool, Godrej, and Havells.
- Notable trends include growing demand for premium products, increased affordability due to financing options, and contract manufacturing.
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India is expected to grow at a 9% CAGR to reach $48.37 billion by 2022, up from $31.48 billion in 2017.
- Major segments include appliances like refrigerators, ACs, washing machines; and consumer electronics like televisions, audio/video systems, smartphones.
- Growth is driven by rising incomes, increased electrification, lower product prices, and expanding rural market opportunities.
- Key domestic players include Godrej, Blue Star, and Videocon alongside major multinationals like LG and Samsung.
CONSUMER DURABLE INDUSTRY IN INDIA – PRESENT TREND, CHALLENGES AND FUTURE PRO...IAEME Publication
Consumer durable is one of the fastest growing industry segments in India. This industry has demand from both urb an and rural markets. Urban markets account for the major share
i.e., 65% of total revenues in the Indian consumer durables sector. In rural markets, durables such as refrigerators and consumer electronic goods are likely to witness growing demand in the coming years. India is likely to emerge as the world’s largest middle class consumer market with an aggregated spend of nearly US$13 trillion by 2030 as per a report by Deloilte titted, “India matters, winning in growth markets”. As against the Compound Annual Growth Rate (CAGR) of 13% in FY 13-FY 14, it is expected to expand at CAGR of 14.8% in FY 2015. India’s consumer durables industry accounts for more than 2/5th of end - consumer spending, and creates three indirect jobs for every direct job and contributes to more than 5.5% of the index of industrial production according to a Federation of Indian Chambers of Commerce and Industry- Ernst & Young Report
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India reached $31.48 billion in 2017 and is expected to grow at a 9% CAGR to $48.37 billion by 2022.
- Major segments include appliances (refrigerators, ACs, washing machines) and consumer electronics (TVs, audio/video systems, computers).
- TV industry reached $10.19 billion in 2017 and is projected to reach $13.31 billion by 2020. Penetration of appliances like ACs and washing machines remains low compared to global averages, indicating significant growth potential.
- Factors like rising
The document discusses the Indian consumer durables industry, including key segments, market size and growth trends. It notes that the industry has seen significant growth in recent years due to rising incomes, increased availability of financing, falling prices making goods more affordable, and the growing share of organized retail. The largest segments by volume are colour televisions, refrigerators, and air conditioners, together making up over 60% of sales. Mobile phones are also emerging as a major new segment of the industry.
This document provides an overview of India's consumer durable industry. It discusses the growth of India's consumer market driven by rising incomes and access to financing. It outlines the various consumer classes in India and projections that the middle class will grow significantly. It also provides details on the major players in the industry, including their market shares, and the policies and regulations supporting the industry. The key points are:
- India's consumer durable market has grown significantly with rising incomes and easy financing. The middle class is projected to increase from 50 million to over 500 million people by 2025.
- Major players like Samsung, LG, and Whirlpool dominate various product categories like refrigerators and ACs.
- Government policies
The document provides an overview of the consumer durables market in India. Some key points:
- India's consumer durables market is expected to reach $12.5 billion in 2016 and $20.6 billion by 2020, growing at a CAGR of 13%.
- By 2025, India will become the fifth largest consumer durables market in the world. The electronics market is expected to reach $400 billion by 2020.
- Segments like televisions, air conditioners, and washing machines are growing rapidly due to rising incomes, increased electrification, and expansion of retail.
The document provides an overview of the consumer durables market in India. Some key points:
- The consumer durables market in India is estimated to reach USD12.5 billion in 2016 and USD20.6 billion by 2020, growing at a CAGR of 13%.
- Urban areas account for around two-thirds of total sales in the sector. However, rural markets are growing rapidly at a CAGR of 25%.
- Key product segments include televisions, refrigerators, air conditioners, washing machines, and consumer electronics such as smartphones, laptops, and tablets. Television is the largest segment and is expected to grow to USD14.7 billion by 2018.
The document provides an overview of the consumer durables market in India. Some key points:
- The appliance and consumer electronics market in India is expected to grow at a 9% CAGR to reach $48.37 billion by 2022, up from $31.49 billion in 2017.
- Television, air conditioners, refrigerators, and washing machines are among the largest segments. The television market is projected to reach $13.31 billion by 2020.
- Major players in the market include Samsung, LG, Whirlpool, Havells and Bajaj Electricals. The market remains fragmented with the top players holding around 30-35% share.
- Growth is driven by rising incomes,
The consumer durables and electronics market in India has grown significantly over the past decade and is expected to continue growing rapidly. By 2020, the electronics market in India is projected to increase to $400 billion from the current $69.6 billion. Similarly, the consumer durables market is expected to reach $12.5 billion by 2015, up from $7.3 billion in FY2012. This growth has been driven by rising incomes, expanding rural markets, policy support for the industry, and investments by global and domestic companies. The television, refrigerator, and air conditioner segments currently dominate consumer durable sales. Going forward, demand for products like smartphones, tablets, and energy-efficient appliances is expected to rise substantially.
The consumer durables and electronics market in India has grown significantly over the past decade and is expected to continue growing rapidly. By 2020, the electronics market in India is projected to increase to $400 billion from the current $69.6 billion. Similarly, the consumer durables market is expected to reach $12.5 billion by 2015, up from $7.3 billion in FY2012. This growth has been driven by rising incomes, expanding rural markets, policy support for the industry, and investments by global and domestic companies. Major players like Samsung, LG, and Videocon are further investing in manufacturing, R&D, and marketing in India.
The document provides an overview of the Indian entertainment industry. It discusses that the television segment accounts for the largest share of the industry currently at 46.92% and is expected to grow to 48.56% by 2020. The document also notes that the overall entertainment industry in India is growing rapidly and is projected to reach over USD62.2 billion by 2025, growing at a CAGR of 14.33% from 2015-2020. Emerging segments like digital advertising, gaming, animation and VFX, and radio are also growing substantially. Regional language entertainment, particularly television and print media, is seeing increased viewership and circulation across India.
The document provides an overview of the Indian entertainment industry. It discusses that the television segment accounts for the largest share of the industry currently at 46.92% and is expected to grow to 48.56% by 2020. The document also notes that the overall entertainment industry in India is growing rapidly and is projected to reach over USD62.2 billion by 2025, growing at a CAGR of 14.33% from 2015-2020. Emerging segments like digital advertising, gaming, animation and VFX, and radio are also growing significantly. Regional language entertainment, especially in South India, is also rising.
The document provides an overview of the entertainment industry in India. It discusses key trends in various segments such as television, films, animation, gaming, and digital advertising. Television is the largest segment in 2016, accounting for nearly 49% of the total industry revenue estimated at $20.5 billion. The industry is expected to grow at a CAGR of 14.33% from 2015-2020 to reach $35.2 billion by 2020. Regional language entertainment also has a growing market in India. Major players in different segments of the industry are mentioned.
The document provides an overview of the entertainment industry in India. Some key points:
- India has one of the largest broadcasting industries and TV markets in the world.
- The animation and VFX industry is growing rapidly at 16.7% annually and is projected to reach $1.68 billion by 2020.
- The film industry is also growing exceptionally and is expected to reach $3.54 billion by 2020.
- The overall entertainment industry in India is projected to grow to over $62 billion by 2025.
This document provides an overview and analysis of the Indian entertainment industry as of May 2017. It discusses key trends such as the industry's rapid growth, with the market size projected to reach over USD62 billion by 2025. Television is currently the largest segment, accounting for nearly half of revenues, though digital advertising, animation, gaming, and radio are emerging as fast-growing segments. The regional entertainment market is also expanding, led by South Indian languages. Major players in the industry are discussed across key segments like television, print, films, and music.
The document provides an overview of the entertainment industry in India. It discusses key trends such as India having the second largest television market globally in 2016. The television market is expected to generate USD9.62 billion in revenue in 2016. The document also outlines the growth of segments like digital advertising, animation and gaming. The overall entertainment industry in India is projected to grow from USD20.5 billion in 2016 to over USD62.2 billion by 2025.
The document provides an overview of the entertainment industry in India. Some key points:
- India has one of the largest broadcasting industries and television markets in the world, with over 800 private TV channels.
- The television, print, and film industries currently account for over 80% of the entertainment market.
- Emerging segments like animation, gaming, radio, and digital advertising are growing rapidly, with digital advertising expected to grow at a CAGR of over 30% between 2015-2020.
- The overall entertainment industry in India is valued at $20.5 billion in 2016 and is projected to reach over $62 billion by 2025, growing at a CAGR of around 14% over the period.
The document provides an overview of the entertainment industry in India. Some of the key points covered include:
- The Indian entertainment industry is growing rapidly and is expected to reach over USD 62.2 billion by 2025, growing at a CAGR of 14.33% from 2015-2020.
- Television is the largest segment, accounting for around 46.92% of total revenues. Other major segments are print, films, digital advertising, and animation & VFX.
- Emerging segments like gaming, radio, and digital advertising are also growing fast, with digital advertising expected to grow at a CAGR of 33.54% between 2015-2020.
- The industry is seeing increasing
The document provides an overview of the Indian entertainment industry as of June 2017. Some key points:
- India has the 2nd largest television market globally and the television market generated $9.62 billion in revenue in 2016.
- The industry is dominated by television which accounted for 48.56% of revenue in 2020 but emerging segments like digital advertising, animation, gaming and radio are growing rapidly.
- Subscription revenues are increasing as a proportion of television revenues, accounting for 66.76% expected in 2020 compared to 65.96% in 2016.
- The overall entertainment industry is projected to grow from $18.77 billion in 2016 to over $62.2 billion by 2025 driven by growing
Similar to Consumer Durables Sectoral Report - September 2016 (15)
Tamil Nadu has a strong and growing economy, as evidenced by its GSDP which grew at a CAGR of 11.46% between 2011-12 and 2018-19, reaching Rs. 16.06 trillion (US$ 222.58 billion) in 2018-19. The state has a diversified industrial base and thriving services sector, especially in IT/ITeS. It also has robust infrastructure including roads, ports, airports, and an emphasis on further infrastructure development. With various initiatives like Vision 2023, Tamil Nadu aims to boost its economy and attract significant domestic and foreign investments over the coming years.
India has become the second largest steel producer in the world in 2018. Steel production and capacity in India have grown rapidly over the past decade, with capacity reaching 137.98 million tonnes in 2017-18. Consumption has also increased steadily, driven by growth in infrastructure, automotive, and other sectors. The government has implemented policies like the National Steel Policy to encourage further capacity growth to 300 million tonnes by 2030-31. Low per capita consumption compared to other countries also provides significant potential for further demand growth.
The document provides an overview of India's services sector, including:
1) The services sector contributes over 50% of India's GDP and grew at 12.75% in 2018-19, demonstrating its importance as the key driver of India's economic growth.
2) India has a large skilled workforce and is a global outsourcing hub, commanding a 55% share of the global sourcing market, which has helped establish the country as a leading provider of technology and digital services.
3) The government is working to further develop the services sector through initiatives like 'Startup India' and reforms that make India an attractive investment destination for both domestic and foreign investors.
The document provides an overview of the real estate sector in India. It discusses that the real estate sector is expected to reach $1 trillion by 2030 and contribute 13% of India's GDP by 2025. Rapid urbanization is driving demand for residential and commercial real estate space. The residential segment contributes around 80% of the sector currently. Government policies like Housing for All and Smart Cities are further boosting growth.
Rajasthan has experienced strong economic growth in recent years. Between 2011-12 and 2018-19, the state's Gross State Domestic Product grew at a compound annual growth rate of 11.37% to reach $128.1 billion. The tourism industry in Rajasthan is thriving, with over 47.5 million tourist arrivals in 2017, and the state is a leading producer of agro-based products. Rajasthan also has immense potential for renewable energy generation from solar and wind sources.
Indian Railways is the third largest rail network in the world by size. It saw strong revenue growth over the past decade, with freight accounting for over 65% of revenues in FY19. Freight and passenger traffic have both increased steadily in recent years. Various modernization initiatives are underway to upgrade infrastructure and technology. Private sector participation is being encouraged to augment rail connectivity and capacity.
India has the third largest installed power capacity in the world at 356.10 GW as of March 2019. It is the third largest producer and consumer of electricity globally. India has achieved 100% household electrification and aims to increase renewable energy capacity to 175 GW by 2022. Thermal energy accounts for over 63% of total installed capacity, while renewable sources account for 21.8%. The power sector in India is growing rapidly and offers many opportunities for investment and development.
Nagaland has a Gross State Domestic Product (GSDP) of around 0.24 trillion Indian rupees in 2017-18, growing at a CAGR of 11.83% between 2011-12 and 2017-19. The per capita GSDP in 2017-18 was 113,549 rupees, growing at a CAGR of 10.66% in the same period. Nagaland's Net State Domestic Product (NSDP) in 2016-17 was 0.19 trillion rupees, growing at 15.72% between 2011-12 and 2016-17. The per capita NSDP in 2016-17 was 90,168 rupees, growing at 12.
Meghalaya has the highest rainfall in India and diverse soil types that support agriculture. The state has strong potential in floriculture, bamboo processing, and medicinal plants due to its biodiversity. Meghalaya also has large hydroelectric power potential and abundant mineral resources. The state aims to promote industries like agro-processing, horticulture, minerals and tourism to create opportunities for its population.
- The Indian infrastructure sector is experiencing significant growth due to rising government investments and initiatives such as allocating Rs 4.56 lakh crore for infrastructure in the FY 2019-20 budget.
- Private sector participation is increasing across segments like roads, power and airports. Infrastructure sectors like power transmission and renewable energy will drive future investments.
- Improving connectivity through initiatives like Bharatmala Pariyojana and Sagarmala will boost infrastructure growth. 100% villages connectivity through roads is expected by 2019 under PMGSY.
The document provides an overview of the media and entertainment industry in India. Some of the key points from the document are:
- The Indian media and entertainment industry is growing rapidly at a CAGR of 12-13% and is expected to reach Rs. 3.73 lakh crore by 2022.
- Television is the largest segment with a market size of Rs. 740 billion in 2018, expected to reach Rs. 955 billion by 2021. Digital media, animation and VFX, and online gaming are among the fastest growing segments.
- Advantages for the industry in India include rising incomes, evolving lifestyles, a large young population, increasing digitization, and government support through
- The manufacturing sector is a major employer in India and aims to provide 25% of GDP and 100 million new jobs by 2022. It has grown at a CAGR of 4% between FY12-19 and contributes significantly to India's exports.
- The document discusses India's advantage in manufacturing including a large domestic market, favorable demographics, and government initiatives like Make in India. Key sub-sectors, growth drivers and the evolution of the sector are also outlined.
- Recent trends show growth in production, IIP, capacity utilization and exports, indicating the sector is expanding. The government has implemented various policies to develop manufacturing and make India a global hub.
Manipur has a flourishing bamboo processing industry as it is one of India's largest bamboo producing states. It also has a strong handicrafts industry, being home to the highest number of handicraft units and artisans in North East India. Handlooms is the largest cottage industry in Manipur. The state has strong potential for border trade opportunities through Moreh town, which is India's only land route for trade with Myanmar and Southeast Asia. Manipur is also home to the Ema Bazaar, one of India's largest markets run exclusively by women. Due to its natural beauty and biodiversity, Manipur is a popular tourist destination known as the "Switzerland of the East".
The document provides an overview of the economy of Himachal Pradesh, India. Some key points:
- Himachal Pradesh has a strong economic growth rate, with its GSDP reaching Rs. 1.52 trillion (US$21.04 billion) in 2018-19 growing at 11.09% annually.
- The state has a diverse economy with key sectors being tourism, agriculture, and hydroelectric power. Agricultural production and tourism visitor numbers are increasing.
- Himachal Pradesh has a large hydroelectric power potential and is becoming a major hub for hydroelectricity in India, though only around 40% of its potential has been harnessed so far.
Gujarat has experienced high economic growth rates in recent years.
- Gujarat's GSDP grew at a CAGR of 13.55% from 2011-12 to 2016-17, reaching Rs. 11.62 trillion (US$ 173.24 billion) in 2016-17.
- The state's per capita GSDP increased from Rs. 101,075 (US$ 2,108) in 2011-12 to Rs. 178,043 (US$ 2,654) in 2016-17, registering a CAGR of 11.99%.
The document provides an overview of India's gems and jewellery sector. Some key points:
- India is a major player in global gems and jewellery trade, contributing about 7% to India's GDP and employing over 4.6 million people.
- India is the world's largest cut and polished diamond exporter, exporting over 75% of global polished diamonds. It also processes over $23 billion worth of diamonds annually.
- Exports of cut and polished diamonds and gold jewellery have registered steady growth in recent years. Imports have also increased at a CAGR of nearly 8% between 2004-2018.
- The sector is adopting strategies like expanding retail networks, providing financing options
The engineering and capital goods industry in India is growing rapidly. The turnover of the capital goods industry reached $70 billion in 2017 and is forecasted to reach $115.17 billion by 2025. Electrical equipment production is also growing and is expected to reach $100 billion by 2022, up from $27.3 billion in 2017-18. The engineering research and design segment is also expanding, with revenues projected to increase from $28 billion in FY18 to $42 billion in FY22. Growth is being driven by increasing industrialization, infrastructure development, and capacity expansion across various core sectors in India.
Major e-commerce players in India have adopted strategies like expanding into new categories like groceries and used goods, acquiring analytics startups to improve pricing and positioning, and launching ancillary services like payments, logistics and video streaming. They have also introduced subscription models and personalized experiences to provide extra benefits and tailor their offerings to individual customer needs and interests.
Delhi has experienced strong economic growth, with its gross state domestic product increasing at a compound annual growth rate of 12.41% between 2011-12 and 2018-19. The real estate sector has been an important contributor to the state's economy. Delhi also has a growing tourism industry, owing to its historical and cultural attractions. The state government is working to improve infrastructure and implement policies to facilitate industrial development and attract investment across various sectors.
Chhattisgarh has a strong mineral production base and is a leading producer of coal and iron ore in India. It is the only state that produces tin concentrates. The state has emerged as a preferred investment destination and has witnessed strong growth in the agriculture sector. Key sectors driving growth include minerals, power, agriculture and tourism. Chhattisgarh aims to further develop its infrastructure, promote industries and boost skill development to achieve its vision of becoming an industrialized state.
BONKMILLON Unleashes Its Bonkers Potential on Solana.pdfcoingabbar
Introducing BONKMILLON - The Most Bonkers Meme Coin Yet
Let's be real for a second – the world of meme coins can feel like a bit of a circus at times. Every other day, there's a new token promising to take you "to the moon" or offering some groundbreaking utility that'll change the game forever. But how many of them actually deliver on that hype?
2. Elemental Economics - Mineral demand.pdfNeal Brewster
After this second you should be able to: Explain the main determinants of demand for any mineral product, and their relative importance; recognise and explain how demand for any product is likely to change with economic activity; recognise and explain the roles of technology and relative prices in influencing demand; be able to explain the differences between the rates of growth of demand for different products.
In a tight labour market, job-seekers gain bargaining power and leverage it into greater job quality—at least, that’s the conventional wisdom.
Michael, LMIC Economist, presented findings that reveal a weakened relationship between labour market tightness and job quality indicators following the pandemic. Labour market tightness coincided with growth in real wages for only a portion of workers: those in low-wage jobs requiring little education. Several factors—including labour market composition, worker and employer behaviour, and labour market practices—have contributed to the absence of worker benefits. These will be investigated further in future work.
Understanding how timely GST payments influence a lender's decision to approve loans, this topic explores the correlation between GST compliance and creditworthiness. It highlights how consistent GST payments can enhance a business's financial credibility, potentially leading to higher chances of loan approval.
1. Elemental Economics - Introduction to mining.pdfNeal Brewster
After this first you should: Understand the nature of mining; have an awareness of the industry’s boundaries, corporate structure and size; appreciation the complex motivations and objectives of the industries’ various participants; know how mineral reserves are defined and estimated, and how they evolve over time.
"Does Foreign Direct Investment Negatively Affect Preservation of Culture in the Global South? Case Studies in Thailand and Cambodia."
Do elements of globalization, such as Foreign Direct Investment (FDI), negatively affect the ability of countries in the Global South to preserve their culture? This research aims to answer this question by employing a cross-sectional comparative case study analysis utilizing methods of difference. Thailand and Cambodia are compared as they are in the same region and have a similar culture. The metric of difference between Thailand and Cambodia is their ability to preserve their culture. This ability is operationalized by their respective attitudes towards FDI; Thailand imposes stringent regulations and limitations on FDI while Cambodia does not hesitate to accept most FDI and imposes fewer limitations. The evidence from this study suggests that FDI from globally influential countries with high gross domestic products (GDPs) (e.g. China, U.S.) challenges the ability of countries with lower GDPs (e.g. Cambodia) to protect their culture. Furthermore, the ability, or lack thereof, of the receiving countries to protect their culture is amplified by the existence and implementation of restrictive FDI policies imposed by their governments.
My study abroad in Bali, Indonesia, inspired this research topic as I noticed how globalization is changing the culture of its people. I learned their language and way of life which helped me understand the beauty and importance of cultural preservation. I believe we could all benefit from learning new perspectives as they could help us ideate solutions to contemporary issues and empathize with others.
[4:55 p.m.] Bryan Oates
OJPs are becoming a critical resource for policy-makers and researchers who study the labour market. LMIC continues to work with Vicinity Jobs’ data on OJPs, which can be explored in our Canadian Job Trends Dashboard. Valuable insights have been gained through our analysis of OJP data, including LMIC research lead
Suzanne Spiteri’s recent report on improving the quality and accessibility of job postings to reduce employment barriers for neurodivergent people.
Decoding job postings: Improving accessibility for neurodivergent job seekers
Improving the quality and accessibility of job postings is one way to reduce employment barriers for neurodivergent people.
Abhay Bhutada, the Managing Director of Poonawalla Fincorp Limited, is an accomplished leader with over 15 years of experience in commercial and retail lending. A Qualified Chartered Accountant, he has been pivotal in leveraging technology to enhance financial services. Starting his career at Bank of India, he later founded TAB Capital Limited and co-founded Poonawalla Finance Private Limited, emphasizing digital lending. Under his leadership, Poonawalla Fincorp achieved a 'AAA' credit rating, integrating acquisitions and emphasizing corporate governance. Actively involved in industry forums and CSR initiatives, Abhay has been recognized with awards like "Young Entrepreneur of India 2017" and "40 under 40 Most Influential Leader for 2020-21." Personally, he values mindfulness, enjoys gardening, yoga, and sees every day as an opportunity for growth and improvement.
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3. 33SEPTEMBER 2016 For updated information, please visit www.ibef.org
EXECUTIVE SUMMARY
Source: Makeinindia, DeitY, TechSci Research
Notes: PPP - purchasing power parity, E – Estimate
Note (1) -Estimated
By 2025, India would rise from
the twelfth to the fifth largest
position in the consumer
durables market in the world;
the market is estimated to
reach USD12.5 billion in 2016.
India is set to become the fifth
largest consumer durables
market in the world.
By 2020, the electronics market
in India is expected to increase
to USD400 billion from
USD94.2 billion in 2015. The
production is expected to reach
to USD104 billion by 2020.
India is one of the largest
growing electronics market in
the world.
By 2018, the television industry
in India is expected to grow to
USD14.7 billion from USD8.9
billion in 2015.
India has the world’s third
largest television industry.
CAGR: 12.1%
CONSUMER DURABLES
CAGR: 10.5%
CAGR: 33.5%
USD billion
94.2
400
2015 2020F
USD billion
USD billion
8.3 8.9
14.7
FY14 FY15 FY18E
12.5
20.6
FY16E FY20⁽¹⁾
5. 55SEPTEMBER 2016
Growing demand
For updated information, please visit www.ibef.org
ADVANTAGE INDIA
Source: DIPP, TechSci Research
Notes: FDI - Foreign Direct Investment, FY- Indian Financial Year (April - May), CAGR - Compound Annual Growth Rate,
EPCG - Export Promotion Capital Goods Scheme, EHTP - Electronic Hardware Technology Park
Opportunities
• Rural markets currently contribute 33 per cent to
total sales; their combined size is set to post a
CAGR of 25 per cent over 2010-15
• Huge untapped rural market; currently there is
only 2 per cent penetration for refrigerators and
0.5 per cent for washing machines
Policy support
• 100% FDI allowed in the electronics hardware-
manufacturing sector under the automatic
route; Approval of 51% in multi-brand would
further fuel the growth in this sector
• National Electronic Policy (2012) to boost
investment in the sector
• Government of India focuses on increasing
their workforce by imparting training to 500
million people by 2022
• Modified special incentive package scheme (M-
SIPS) has been introduced for growth of
consumer durable industry.
FY16E
Market
size:
USD12.5
billion
FY20E
Market
size:
USD20.6
billion
Advantage
India
CONSUMER DURABLES
Growing demand
• Demand growth is likely to accelerate
with rising disposable incomes and easy
access to credit
• Increasing electrification of rural areas
and wide usability of online sales would
also aid growth in demand
• Rise in working age population also to
stimulate demand
Increasing investments
• Sector has attracted significant
investments over the years (even during
the global downturn of 2009-10)
• USD1 billion worth investments in
production, distribution and R&D in the
next few years
• Japanese giants LG, Samsung,
Panasonic to invest in India to have a
greater share in the market
7. 77SEPTEMBER 2016 For updated information, please visit www.ibef.org
THE CONSUMER DURABLES MARKET IS SPLIT INTO TWO KEY SEGMENTS
CONSUMER DURABLES
Consumer durables
Consumer
electronics
(brown goods)
Televisions
Audio and video
systems
CD and DVD
players
Personal
computers
Laptops Digital cameras
Electronic
accessories
Camcorders
Consumer
appliances
(white goods)
Air conditioners Refrigerators
Washing
machines
Sewing
machines
Electric fans
Cleaning
equipment
Microwave
ovens
Other domestic
appliances
Source: Electronic Industries Association of India, TechSci Research
8. 88SEPTEMBER 2016 For updated information, please visit www.ibef.org
EVOLUTION OF THE INDIAN CONSUMER DURABLES SECTOR
Source: TechSci Research
CONSUMER DURABLES
• Closed market
• Increased
product
availability,
increased media
penetration and
advertising
• Liberalisation of
markets
• Influx of global
players such as LG
and Samsung
• Shift in focus from
promotion to
product innovation
• Increasing availability
and affordability of
consumer finance
provides impetus to
growth
• Low penetration of
high-end products
such as air
conditioners (<1%)
1980s and early
1990s
Mid and late
1990s
Early 2000s
Late 2000s
• Companies look to consolidate market
share
• Indian companies such as Videocon gaining
global identity
• Increasing penetration of high-end products
such as air conditioners (>3%)
• Introduction of new aspirational products
such as High Definition TVs (HDTVs)
• Companies targeting high growth in rural
market, rural India’s FMCG market to go
beyond USD100 billion by 2025
• As per Union Budget 2016-17, the reduction
in special additional duty, basic customs
duty and countervailing duty has been
reduced in the range of 4 to 12.5%
depending on the product category
Pre-liberalisation
Liberalisation
Growth
Consolidation
9. 99SEPTEMBER 2016 For updated information, please visit www.ibef.org
Size of the consumer durables market (USD billion)
Source: Electronic Industries Association of India,
CAGR – Compound Annual Growth Rate,
Note: (F) Forecast
In 2015, revenue from consumer durables sector in India
stood at USD9.7 billion, which further increased to USD12.5
billion in FY16.
Consumer durable market expected to grow at CAGR of 13
per cent from FY05 to FY20.
Around two third of the total revenue is generated from
urban population and rest is generated from rural
population.
Samsung has emerged as the market leader in the
consumer durable segment followed by the Indian giant
Videocon.
Godrej group, Onida Electronics, Blue star and Videocon
Industries Limited are few of the major domestic players
operating in India consumer durable market.
CONSUMER DURABLES REVENUES HAVE BEEN GROWING AT A HEALTHY PACE
CONSUMER DURABLES
CAGR: 13%
3.5 3.8 4.2 4.7 5.2
6.3
7.3 7.3 7.4
9.7
12.5
20.6
10. 1010SEPTEMBER 2016 For updated information, please visit www.ibef.org
Shares in the consumer durables market in India
(FY15)
Source: Ministry of Urban Development, TechSci Research,
Ministry of External Affairs
Urban markets accounted for the major share (67 per cent )
of total revenues in the consumer durables sector in India in
FY15
Demand in urban markets is likely to increase for non-
essential products such as LED TVs, laptops, split ACs and,
beauty and wellness products
In rural markets, durables like refrigerators as well as
consumer electronic goods are likely to witness growing
demand in the coming years as the government plans to
invest significantly in rural electrification
Rural and semi-urban markets are likely to contribute
majorly to consumer sales. The rural consumer durables
market is growing at the Annual Growth (CAGR) of 25 per
cent
India stands at 4th position in the top ten global smart
phones market.
URBAN AREAS ACCOUNT FOR ABOUT TWO-THIRDS OF TOTAL SALES IN THE SECTOR
CONSUMER DURABLES
67%
33%
Urban
Rural
11. 1111SEPTEMBER 2016 For updated information, please visit www.ibef.org
Colour TVs (CTVs)
• CTVs are the largest contributors to this segment
• Television category is expected to grow at 20 per cent from 2014 to 2020
• India television industry stood at USD8.28 billion in 2015, exhibiting a y-o-y growth of 14.2
per cent in 2015 over USD7.78 billion in 2014
• Introduction of HDTVs is set to drive demand growth from affluent consumers
Liquid Crystal Displays
(LCDs)
• The price decline due to relatively low import duty on LCD panels, higher penetration levels,
and the introduction of small entry-size models are key growth drivers in the segment
• In 2015, total market for Flat Panel Display TV is expected to reach USD6.40 billion while
14.38 million units are expected to be bought in the same year
Digital Video Discs
(DVDs)
• The organised market has a share of 80 per cent in the total market
Source: CEAMA, Electronic Industries Association of India,
TechSci Research
Notes: LCD – Liquid Crystal Display, LED – Light Emitting Diode; (1)Data is as on June, 2015
CONSUMER ELECTRONICS – KEY PRODUCTS
CONSUMER DURABLES
Direct-To-Home (DTH)
• The Set-Top Box (STB) market is growing rapidly, due to the expansion of DTH and
introduction of the Conditional Access System (CAS) in metros
• In 2015, set top box category reached 39.4 million
• The DTH subscriber base reached 78.74 million(1) and is expected to reach 200 million by
2018, thereby making India one of the world’s largest DTH market
• Penetration to increase from 7 per cent currently to 20 per cent by 2020
12. 1212SEPTEMBER 2016 For updated information, please visit www.ibef.org
Refrigerators
• This segment makes up 31 per cent of the consumer appliances market
• The market share of direct cool and frost free segment is 75 per cent and 25 per cent
respectively
• The estimated market size for refrigerators in India is estimated to be USD1.45 billion in
2015
• Refrigerator segment is expected to grow at 10 per cent from 2014 to 2020
Air Conditioners (ACs)
• The Indian ACs market size by volume accounted for sales of 10 million units in 2015
• The size of the residential segment of room ACs expanded to USD1.47 billion in 2015
• ACs are perceived as high-end products; and expected to grow at 6.7 per cent during 2014
to 2020
• The segment had a 13.0 per cent share in 2013 in the consumer appliances market
• High income growth and rising demand for split ACs are the key growth drivers
Washing appliances
• Segment size is estimated to be USD727 million in 2015
• Washing machine is expected to exhibit 8-9 per cent year on year growth
• Fully automatic washing machines are garnering an increasing share of the market due to
reduction in prices and higher disposable incomes
Source: CEAMA, Electronic Industries Association of India, TechSci Research
CONSUMER APPLICATIONS – KEY PRODUCTS
CONSUMER DURABLES
Electric fans
• The branded fan market in India is estimated to be USD0.83 billion in 2015
• This is a highly penetrated market
• The Bureau of Energy Efficiency to offer USD64 million to the manufacturers for promoting
energy efficient fans
13. 1313SEPTEMBER 2016 For updated information, please visit www.ibef.org
(1)This list is indicative
KEY PLAYERS(1) IN THE CONSUMER DURABLES SECTOR … (1/2)
CONSUMER DURABLES
Company Product category
ACs, refrigerators, specialty cooling products including mortuary chambers and
cold storage
ACs and cooling equipment
Refrigerators, ACs, washing machines, microwave ovens, DVD players, digital-
imaging products and audio-visual products
ACs and refrigerators
TVs, audio-visual solutions, computers, mobile phones, refrigerators, washing
machines, microwave ovens, vacuum cleaners and ACs
LCDs, washing machines, DVD players, ACs, microwave ovens, mobile phones,
projectors and display products
14. 1414SEPTEMBER 2016 For updated information, please visit www.ibef.org
KEY PLAYERS(1) IN THE CONSUMER DURABLES SECTOR … (2/2)
CONSUMER DURABLES
Company Product category
TVs, home theatre systems, DVD players, audio products, personal care
products, household products, computers and phones
TVs, home theatre systems, DVD players, mobile phones, digital cameras and
camcorders, refrigerators, ACs, washing machines, microwave ovens and
computers
TVs, projectors, DVD players, audio systems, home theatre systems, digital
cameras and camcorders, computers, video-gaming products and recording
media
TVs, DVD players, microwave ovens, refrigerators, washing machines, ACs and
power backup solutions
Refrigerators, washing machines, microwave ovens, water purifiers and power
backup solutions
(1) This list is indicative
15. 1515SEPTEMBER 2016 For updated information, please visit www.ibef.org
Increasing presence of
organised retail
• India holds fifth position in global retail industry.
• In 2015, Indian retail industry was valued at USD600 billion and is estimated to reach USD702.02
billion in FY17 and USD950 billion by 2018. Retail e-commerce sector is expected to reach
USD17.5 billion in 2018
• The penetration of modern retail is 12.0 per cent in consumer durables segment in 2015
• The sector is witnessing the emergence of modern durable retail chains and e-retailers like Tata
Croma, Reliance Digital, E zone
• Within the organised retail sector, apparel accounted for the largest segment during FY16, while the
unorganized sector made a contribution of 13 per cent to the GDP, in the same year.
• Online retail marketing to grow at a CAGR of 40-45 per cent during 2014-2018
NOTABLE TRENDS IN THE CONSUMER DURABLES SECTOR … (1/2)
CONSUMER DURABLES
Source: India Retail Report, TechSci Research
Indian retail industry (2016) Shares in the organised retail sector (2015)
42%
16%
12%
10%
7%
3%
3%
1%
6%
Food, Grocery & General
Merchandise
Clothes, Textile & Fashion Acc
Durables & Mobiles
Food Service
Home Improvement
Jewellery & Watches
Footwear
Books, Music, Toys & Gifts
Others
98%
2%
Unorganized
Organized
16. 1616SEPTEMBER 2016 For updated information, please visit www.ibef.org
Source: CEAMA, India Retail Report,
TechSci Research
CONSUMER DURABLES
Expansion into new
segments
Increased affordability
of products
Focus on energy-efficient
and environment-friendly
products
• Companies are expanding their product portfolio to include products like High-Definition
Televisions (HDTVs), tablets and smart phones, etc, demand for which are rising with
consumer’s income, easy availability of credit and wide use of online sales
• Advancement in technology and higher competition are driving price reductions across
various consumer durable product segments such as computers, mobile phones,
refrigerators and TVs. With the initiative of “Make in India” campaign , many domestic and
Chinese manufactures are investing in India to set up their manufacturing plants which
would produce more affordable products
• Leading companies have introduced star-rated, energy-efficient ACs, inverter ACs and
refrigerators
• Companies also plan to increase the use of environment-friendly components and reduce
e-waste by promoting product recycling
NOTABLE TRENDS IN THE CONSUMER DURABLES SECTOR … (2/2)
Growing luxury market
• Growing number of HNI’s and women in workforce is boosting demand for luxury products
• Luxury brands like Porsche, Jimmy Choo are increasing their store presence
• Luxury brands are launching their own websites to cater to Indian luxury brand market
18. 1818SEPTEMBER 2016 For updated information, please visit www.ibef.org
PORTERS FIVE FORCES ANALYSIS
CONSUMER DURABLES
Source: TechSci Research
Competitive Rivalry
• Continuous innovation leads to intense rivalry
• Homogeneity in product and low switching cost
Threat of New Entrants Substitute Products
Bargaining Power of Suppliers Bargaining Power of Customers
• Highly capital intensive
• Major players have
developed brand equity
• Brand loyalty is moderate
• Product differentiation is very
low
• By changing the input, firms
cannot drastically
differentiate on price
• Use of Internet to get all the
information enables
customers to be powerful
• Buyer’s switching cost is very
less
• Technology advancements
• Buyers have huge propensity
to substitute
Competitive
Rivalry
(High)
Threat of New
Entrants
(Low)
Substitute
Products
(Medium)
Bargaining
Power of
Customers
(High)
Bargaining
Power of
Suppliers
(Low)
20. 2020SEPTEMBER 2016 For updated information, please visit www.ibef.org
STRATEGIES ADOPTED
CONSUMER DURABLES
Source: TechSci Research
Note: ISEER - Indian Seasonal Energy Efficiency Ratio
• To reduce the price of their products, Xiaomi followed a totally different approach. Rather
than using traditional advertising it has used inexpensive social media campaigns which
helped the company in producing mobile phones at competitive prices in the market
• Samsung is more focusing on product innovations and diversification than LG
• In 2016, Samsung adopted a pricing strategy to curb competition posed by other market
players and became a major competitor for Apple Inc.
• Sony is focusing on both quality and technology; it launched Z1 with a latest technology
• The firms are now partnering with e-retailers to promote sales and increase penetration in
the Indian market.
• One plus Chinese mobile manufacturing company has tied up with Amazon to sell its
mobile phones in India.
• India, being the land of occasions and festivals, therefore, customers are offered great
deals
• For instance the prices of products during Diwali, New Year, etc go down and customers
are offered with great deals. Such strategies are adopted so as to enhance revenues plus
to maintain the goodwill amongst buyers
• Companies are focusing on energy efficiency in their range, pushing the low cost of
ownership
• Syska LED launched its advertising campaign in Mumbai, it aimed to promote energy
efficient LED tube lights and bulbs which could save up to 20 per cent of electricity
• Bureau of Energy Efficiency is encouraging companies to manufacture 35 Watt fans
• In 2016, Godrej Appliances launched an energy efficient NXW inverter AC, with an ISEER
of 5.2.
Powerful competitive
strategy
Marketing strategies
Occasion based
marketing
Focus on energy
efficiency
22. 2222SEPTEMBER 2016
STRONG DEMAND AND POLICY SUPPORT DRIVING INVESTMENTS
For updated information, please visit www.ibef.org
Source: TechSci Research
Notes: EHTP - Electronic Hardware Technology Park, R&D - Research and Development
CONSUMER DURABLES
Inviting
Resulting
in
Higher real
disposable
incomes
Growing demand Increasing investmentsPolicy support
Easy consumer
credit
Growing working
population
Setting up of
EHTPs
Increasing
liberalisation,
favourable FDI
climate
Policies like National
Electronics Mission
and Digitisation of
television
Expanding
production and
distribution
facilities in India
Providing support
to global projects
from India
Increased R&D
activity
23. 2323SEPTEMBER 2016 For updated information, please visit www.ibef.org
Rising per-capita income in India
Source: IMF, World Bank, TechSci Research
Note: E – Estimated
F: Forecast
Demand for consumer durables in India has been growing
on the back of rising incomes; this trend is set to continue
even as other factors like rising rural incomes, increasing
urbanisation, a growing middle class, and changing
lifestyles aid demand growth in the sector
Consequently, industry analysts expect the sector to post a
CAGR of 11 per cent over 2005-15
Significant increase in discretionary income and easy
financing schemes have led to shortened product
replacement cycles and evolving life styles where consumer
durables, such as ACs and LCD TVs, are perceived as
utility items rather than luxury possessions
Growth in demand from rural and semi-urban markets to
outpace demand from urban markets
Growth in online retailing is a key factor to reach out as a
newer channel for buyers, with increase in demand
Per capita income is expected to expand at a CAGR of 8.6
per cent for the period 2015-19
INCOME GROWTH WILL BE THE KEY DRIVER OF DEMAND FOR CONSUMER DURABLES
CONSUMER DURABLES
1430.2
1552.5
1514.8
1504.5
1600.9
1617.3
1747.5
1874.9
2026.7
2207.6
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
0.0
500.0
1000.0
1500.0
2000.0
2500.0
GDP per capita, current prices Growth Rate
24. 2424SEPTEMBER 2016 For updated information, please visit www.ibef.org
Customs duty relaxation
• Reduced custom duty on certain inputs like metals, wires, cables, refrigerators compressor
parts will promote the production of consumer electronics in India. Custom duty on
LCD/LED TV reduced to nil from 10%
• Basic custom duty on certain inputs, raw materials and components in 22 commodities
reduced to minimise the impact of duty
Reduced central excise
• A reduction (12% to 10%) in Central Excise duty was definitely the way forward to support
demand and fuel growth in consumer durable sector. Industry seeks relaxation in excise
duty
• Excise duty is being reduced to 6.0% on LED lamps and LEDs required for manufacture of
such lamps. Reduction in SAD from 4% to nil, in import would also help LED manufacturers
Encouragement to FDI
• 100% FDI is permitted in electronics hardware-manufacturing under the automatic route
• FDI into single brand retail has been increased from 51.0% to 100%; the government is
planning to hike FDI limit in multi-brand retail to 51.0%
POLICY SUPPORT AIDING GROWTH IN THE SECTOR
CONSUMER DURABLES
EPCG, EHTP schemes
• EPCG allows import of capital goods on paying 3.0% customs duty
• EHTP provides benefits, such as duty waivers and tax incentives, to companies which
replace certain imports with local manufacturing
• Harmonisation Zero duty and 3% EPCG Scheme into zero duty EPCG scheme
• Modified Special Incentive Package Scheme (MSIPS) and the New Defence Procurement
policy are new government initiatives to support growth of electronics industry in India.
National Electronics
Policy 2012 &
Government Initiatives
• Aims to create an ecosystem for a globally competitive electronic manufacturing sector and
to achieve a turnover of about USD400 billion by 2020, including investments of about
USD100 billion, as well as to provide employment to around 28 million people
• Government plans to train 500 million people by 2022, and is increasing emphasis on skill
development
Source: DIPP, Make in India, TechSci Research
Notes: EPCG - Export Promotion Capital Goods scheme, EHTP - Electronic Hardware Technology Park Scheme,
SAD- Single Administrative Document ITA-1 - Information Technology Agreement, Ministry of External Affairs
25. 2525SEPTEMBER 2016
RECENT INVESTMENTS BY KEY PLAYERS
CONSUMER DURABLES
2011 2012
• Feb 11: Whirlpool
announces USD25
million investment in
FY11
• Apr 11: Hitachi allocates
USD400 million to set up
R&D centre in Bangalore
• May 11: Panasonic
establishes its first R&D
centre in India in
Gurgaon
• May 05: LG Electronics
launches latest series of
Cinema 3D Smart TVs
with marketing spending of
USD20.8 million
• Jan 17: Samsung to raise
its investments to
USD41.4 billion for
consolidating its position in
mobile chips and flat
screens
• Videocon announces
plans to invest around
USD12.5 million in R&D in
FY13
• Panasonic plans to invest
USD208 million by 2014 in
setting up manufacturing
units and an advanced
R&D centre
2013- 2015
• In 2015, Haier proposed an investment plan
of USD60.6 million to scale up
manufacturing capacity of products in India
• The Department of Electronics and
Information Technology has received
proposals for investments worth a total of
about USD12 billion in the area of
semiconductor and electronics
manufacturing
• Samsung India Electronics Pvt Ltd has been
recently given approval for investment of
USD67,352.2 billion under MSIPS
• Spice Mobilty Ltd part of Spice group plans
to invest USD32.4 million in FY15
• In 2015 Whirlpool announces its plans to
invest USD0.33 billion to open up 15 new
showrooms in India
• Videocon announces its plan to invest 56.40
million to launch its internet services across
6-7 circles in the country
Source: Company websites, TechSci Research
Notes: R&D - Research and Development, MSIPS - Modified Special Incentive Package Scheme, Ministry of External Affairs
For updated information, please visit www.ibef.org
2015-2016
• Oct 15: Videocon planned an
investment of USD76.38 million
to set up mobile handset
assembly plant in Punjab
• June 16: Godrej announced its
plans to invest USD29.87 million
to enhance production at its
Punjab and Pune’s home
appliances manufacturing
facilities
• Jan 16: Samsung India
Electronics expanded its Smart
Class Initiative across the West-
Bengal
• Feb 16: Whirlpool Corporation
announced investment of
USD40.6 million in its
dishwasher manufacturing
facility, at Ohio
26. 2626SEPTEMBER 2016 For updated information, please visit www.ibef.org
Reduction in
Royalty
• Income tax rate on royalty and fees for technical services reduced from 25% to 10%, this will
boost manufacturing and technology sector
Vision for future
• Manufacturing sector should be the base for India’s development. There should be a minimum
tariff protection to motivate domestic manufacturing
• To make India, manufacturing hub of the world through Make in India programme
• Centre and states to partner in development so as to focus on telecommunication
• Government, corporate and educational bodies are working towards skill enhancement
Funding scientific
research
• It is proposed to set up a Research Funding Organisation that will fund the research projects
selected. Contribution to the organisation will be eligible for tax benefits
Source: Union Budget 2015-2016, Ministry of External Affairs
(1) Data updated as per Union Budget 2016-2017
HIGHLIGHTS OF BUDGET 2015-2016
CONSUMER DURABLES
Changes in tax
rates1
• To encourage conducive environment in the sector, Government of India announced the
implementation of uniform Goods and Service Tax (GST) (applicable from 1st April 2016)
• To facilitate ease of business in the country, government plans to reduce the corporate tax from
30% to 25% starting from the FY16
• As per Union Budget 2016-2017, on the purchase of luxury cars exceeding value of
USD15,276.5 and purchase of goods and services in cash exceeding USD3,055.3 a tax at the
rate of 1% has to be deducted at source
• Excise duty of 1% without input tax credit or 12.5% with input tax credit on articles of jewellery
excluding silver jewellery other than studded with diamonds, with a higher exemption and
eligibility limits of USD0.92 million and USD1.82 million respectively, is imposed
27. 2727SEPTEMBER 2016 For updated information, please visit www.ibef.org
Source: TechSci Research
KEY MANUFACTURING PLANTS OF CONSUMER DURABLES ACROSS INDIA
CONSUMER DURABLES
WEST: Maharashtra and Gujarat
host units for LG, Videocon and
Samsung. In 2015, Videocon
announced that it has been planning
to invest USD328 million in Gujarat
for manufacturing facilities. In 2016,
Godrej announced to invest
USD29.87 million to boost
production at its Punjab and Pune
facilities.
SOUTH: Tamil Nadu hosts
manufacturing facilities for a number
of leading firms. In 2015, Thomson
announced to invest USD49.13
million in manufacturing facilities in
Telangana
NORTH: Delhi and Uttarkhand are
the key consumer durables
manufacturing hubs in North India.
Panasonic has set up its plant in
Jhajjar, In 2015, the Taiwan
Electrical and Electronic
Manufacturers' Association
(TEEMA) has announced to invest
USD200 million in electronics
manufacturing sector in Uttar
Pradesh
EAST: West Bengal is a
major hub for Videocon
and Phillips. In 2015,
Whirlpool announced to
invest USD3.28 million to
set up exclusive
showrooms
Major consumer durables manufacturing plant
29. 2929SEPTEMBER 2016 For updated information, please visit www.ibef.org
Source: TechSci Research
OPPORTUNITIES IN RURAL AREAS
CONSUMER DURABLES
Consumer durables market is valued at USD9.7 billion in FY15 and is expected to reach USD20.6 billion by 2020. India is
expected to have the fifth largest consumer durable market by 2025
Rural market contributes 33 per cent of the total revenue generated which represents 69 per cent of the rural population
Indian consumer durable market has witnessed growth at a CAGR of 10 per cent during 2012 -2015
FY12
USD7.3
billion
FY15
USD9.7
billion
Rural
35%
Urban
65%
Urban
67%
Rural
33%
30. 3030SEPTEMBER 2016
Source: CEAMA, Ministry of External Affairs, TechSci Research
Notes: LCD - Liquid Crystal Display, MSIPS - Modified Special Incentive Package Scheme
CONSUMER DURABLES FIRMS TO AUGMENT INVESTMENTS IN COMING YEARS
CONSUMER DURABLES
In 2015, Celkon Mobiles set up its manufacturing facility in Telangana with an investment of worth USD32.75 million.
In 2015, Ericsson announced to set up manufacturing plant at Pune with an investment of USD20 million. The plant is expected
to be operational in June 2016.
In 2015, Foxconn announced to invest USD5 billion in India over next five years to set up R&D centres and manufacturing plants
In 2015, Lava the domestic manufacturer to invest USD420 million in its manufacturing units within next seven years to scale up
its production capacity
In 2015, LG had added USD0.17 billion on Research & Development and Marketing of the smart phone in the country
In order to set up 100 exclusive showrooms for built in kitchen products segment, Whirlpool is planning to invest USD3.27 million
over next two years.
In 2015, Haier India announced to invest USD76.10 million by 2017 in its Pune based manufacturing facility.
In May 2015, Samsung India Electronics Pvt Ltd has been given approval for investment of USD75 million under MSIPS and will
get 25% subsidy under it. It plans to invest USD94 million to expand its capacity by the end of 2015
Cumulative FDI in electronics sector till March 2016 stood at USD1636.03 million and that in telecommunication stood at
USD18,382.35 million
In Oct 2015, Videocon announced to invest USD76.38 million to establish mobile handset assembly plant in Punjab
In June 2016, Godrej announced an investment of USD29.87 million in order to boost production at its Punjab and Pune plants
For updated information, please visit www.ibef.org
31. 3131SEPTEMBER 2016 For updated information, please visit www.ibef.org
DTH subscribers (million units)
Source: TRAI Annual Report 2015, ICRA
Department of Information Technology; Make in India, TechSci Research
E:Estimated
The government announced digitisation in four
phases, deadline for phase 3 is December, 2015 and
deadline for phase 4 is December, 2016
As per the rating agency ICRA, DTH players are
expected to get largest share in phase IV area of
digitization market
Digitisation may lead to complete switchover from
analogue cable to Digital Addressable Systems in a
phased manner
The number of DTH subscribers in India is expected
to increase from 78.74 million in 2015 to 200 million
by 2018
ERA OF DIGITISATION OPENS NEW OPPORTUNITIES
CONSUMER DURABLES
• Around 170 million TV households in
India
• Approx. 30 million are digital cable
households, 70 million are analogue
subscribers
• India reaches 78.74 million DTH
subscriber base as on June 2015
Households with TVs in
India
• Around 191 million television households
by 2017
• About 200 million DTH subscribers by
2018
CAGR: 36%
78.74
200.00
2015 2018E
32. 3232SEPTEMBER 2016
APPENDIX: BENEFITS TO CONSUMER DURABLES AND WIDER RETAIL SECTOR FROM FDI POLICY
For updated information, please visit www.ibef.org
CONSUMER DURABLES
Multi brand, front end
retail
Foreign Investment
and Promotion Board
Increase in
employment
Infrastructure
investment
Removing middlemen
Benefiting Indian
manufacturers
Benefits of FDI in Indian retail
FDI limitSector Entry route
Whole sale cash and
carry trading
Single brand product
retailing
100%
100%
51%
Automatic
Foreign Investment
and Promotion Board
Source: DIPP, TechSci Research
33. 3333SEPTEMBER 2016 For updated information, please visit www.ibef.org
51% FDI in multi brand
retail
Status: Approved
• Minimum investment cap is USD100 million
• 30% procurement of manufactured or processed products must be from SMEs
• Minimum 50% of the first minimum tranche of USD100 million must be invested in back-end
infrastructure (logistics, cold storage, soil testing labs, seed farming and agro-processing
units)
• Removes the middlemen and provides a better price to farmers
• Development in the retail supply chain system
• 50% of the jobs in the retail outlet could be reserved for rural youth and a certain amount of
farm produce could be required to be procured from poor farmers
• To ensure the Public Distribution System (PDS) and Food Security System (FSS), government
reserves the right to procure a certain amount of food grains
• Multi brand retail would keep food and commodity prices under control
• Will cut agricultural waste as mega retailers would develop backend infrastructure
• Consumers will receive higher quality products at lower prices and better service
100% FDI in single
brand retail
Status: Policy passed
• Products to be sold under the same brand internationally
• In 2015, according to revised FDI regulations single brand retail companies if desire to sell on
ecommerce platform would be allowed only if they have licence for setting up physical outlets
• Sale of multi brand goods is not allowed, even if produced by the same manufacturer
• For FDI above 51%, 30% sourcing must be from SMEs
• Any additional product categories to be sold under single brand retail must first receive
additional government approval
• “Make in India” initiative to further strengthen the investments coming to India
CONSUMER DURABLES
• According to the Department of Industrial Policy and Promotion, during April 2000 – March 2016, FDI inflows into the sector stood
at USD537.61 million. Cumulative inflows from overseas investor’s stood at USD288.634 billion, during the same time period.
Source: TechSci Research, DIPP
APPENDIX: TWO KEY RETAIL RELATED FDI POLICIES THAT WILL IMPACT CONSUMER DURABLES
35. 3535SEPTEMBER 2016 For updated information, please visit www.ibef.org
Trends in top line and bottom line growth
(USD million)
Source: Company website, TechScI Research
Notes: 2010 (1) - Data for 15 Months,
FY13 (2) - Data for 18 months (Jan 2012 – June 2013)
FY14 (3): 18 months
FY16 (4) : As of quarter ending on 31st March, 2016
One of the largest Colour Picture Tube (CPT)
manufacturers globally and is currently in second
position (after LG) in the colour TV segment
In 2015, the company generated revenue of
USD2028.67 million and net profit of USD9.14
million
In FY16(4), the company generated revenue worth
USD422.86 million and net profit of USD1.6 million
(January 2016 – March 2016)
VIDEOCON: THE INDIAN BEHEMOTH … (1/2)
CONSUMER DURABLES
2107
1954
3057
2692
1884
3420
3096
2028.67
422.86
-50
0
50
100
150
200
250
0
500
1000
1500
2000
2500
3000
3500
4000
FY08 FY09 FY10⁽¹⁾ FY11 FY12 FY13⁽²⁾ FY14⁽³⁾ FY15 FY16⁽⁴⁾
Revenues Net Profit
36. 3636SEPTEMBER 2016 For updated information, please visit www.ibef.org
Source: Company website, TechSci Research
Note: (1)- Data as of quarter ending on 31st March, 2016
CONSUMER DURABLES
Strong presence in the
consumer electronics
market
In 2015, Videocon
announced to sell
spectrum to Idea cellular
in 2 circles worth
USD542 million
In 2015, Videocon and
Coolpad announced their
partnership to
manufacture
smartphones in India
Revenue base of
USD422.86 million, with
net profit of USD1.6
million during 2016(1)
Focuses primarily on
consumer electronics
products
Forays into compressors
and motors manufacturing
and crude oil business
Grows aggressively via
acquisitions and enters the
telecom, DTH, and mobile
handset manufacturing
sectors
Focuses on R&D
Builds strong
brand presence in
Tier 2 and Tier 3
cities
Forays into telecom
services and handset
manufacturing
Launches LCD TV
bundled with DTH
and Internet chip
1985–95 1995–05 2005-2015
Plans to set up a
SEZ in Pune and
Aurangabad in
Maharashtra
Acquires
Thomson, Philips,
and Electrolux
plants
VIDEOCON: THE INDIAN BEHEMOTH … (2/2)
To issue 15.7
million GDR’s for
USD45.2 million
Plans to expand
D2h portfolio and
new set up box
plant
Planning to
launch 4G
services in 3
circles
In 2016, Videocon
launched a Krypton3
V50JG mobile,
enabled with 4G
VoLTE
37. 3737SEPTEMBER 2016 For updated information, please visit www.ibef.org
Revenue(1) (USD billion)
Source: Company website, TechSci Research
Notes: (1) – Consolidated Data,
(2) – Data of 3 month period Ended March 31, 2016
LG and Samsung together account for over 40 per
cent of the consumer durables market in India
Samsung entered India in 1995 whereas LG
began operations in India in1997
LG AND SAMSUNG: COMPELLING SUCCESS STORIES … (1/4)
CONSUMER DURABLES
209.02
134.04
177.37
42.2151.89 56.09 49.95
11.33
FY 13 FY 14 FY 15 FY 16⁽²⁾
Samsung LG
38. 3838SEPTEMBER 2016 For updated information, please visit www.ibef.org
Expanding target markets
Source: Company website, TechSci Research
Before 2005, LG's entry strategy was to establish its
presence across the country, offering a range of affordable
but feature-rich products
Samsung focused on creating a premium brand image by
emphasising on the design and technology aspects of its
higher-priced products and targeting a more affluent
customer base
In December ‘2015, Samsung completed twenty years in
India
After 2005, the two have expanded the scope of their target
markets and offer both functional and high-end products
Product innovation, heavy investment in R&D, and
customer preferences have been the key factors behind the
success of the two Korean giants
Samsung has grown rapidly in recent years, thanks to the
growing mobile hand set market in India
Deep penetration into rural belts with cheap and affordable
devices for the rural youth to be the chief strategy
LG AND SAMSUNG: COMPELLING SUCCESS STORIES … (2/4)
CONSUMER DURABLES
Premium
segment
Mass
segment
Before 2005
SamsungLG
After 2005
39. 3939SEPTEMBER 2016 For updated information, please visit www.ibef.org
Market share of players in the consumer
durables market (2014)
Source: Company website, TechSci Research
(1) Data for Air Conditioner is for 2015
Between the two, Samsung leads the mobile handset
market
Samsung currently accounts for 19 per cent of the Indian
mobile handset market
LG has a market dominance in other consumer durables,
including refrigerators, air conditioners, flat panel TVs and
microwave ovens
India to become 3rd largest market with USD4.6 billion
sales in three years for LG until 2016
Samsung India leads the Smartphone segment with market
share 41.6 per cent ( in value terms) in 2015.
LG AND SAMSUNG: COMPELLING SUCCESS STORIES … (3/4)
CONSUMER DURABLES
27%
12%
20% 21%
29%
20% 23% 21%
44%
68%
57% 58%
Microwave Air Conditioner* Refrigerator Flat Tv
Samsung LG Others
(1)
40. 4040SEPTEMBER 2016 For updated information, please visit www.ibef.org
India’s share in each company’s global revenues
Source: Company website, TechSci Research
Note: 2015 (1) (From January 2015 to June 2015)
LG launches mobile handset G2 and aims to make the
Indian operations among its top 3 businesses globally, by
2015
The Korean giants are also looking at India as a
manufacturing base for other markets and are ramping up
investments accordingly
LG plans to increase its penetration level in the Indian rural
market to 15.0 per cent by 2015 from 5.0 per cent in 2011;
during the same period it wants to increase penetration in
the urban market to 40.0 per cent from 34.0 per cent
In 2015, Samsung announced the launch of Galaxy On5
and On7 . These models will be sold online through Flipkart
and fall in affordable smartphone segment
In 2016, Samsung announced its plans to introduce 44 new
models of TVs in India, comprising three segments
including: SUDH TV (premium segment), Smart TV (mid
segment) and Joy Beat (affordable segment)
LG AND SAMSUNG: COMPELLING SUCCESS STORIES … (4/4)
CONSUMER DURABLES
4.80%
4.41%
2.50%
3.90%
2012 2015⁽¹⁾
LG Samsung
41. 4141SEPTEMBER 2016 For updated information, please visit www.ibef.org
Revenues (USD million)
Source: Company website, TechSci Research
Whirlpool accounts for over 25 per cent of the consumer
durables market in India
India is currently the fifth largest market for Whirlpool
Whirlpool entered the Indian market in late 1980s through a
joint venture with TVS group
Whirlpool acquired Kelvinator India Limited in 1995 and
marked an entry into Indian refrigerator market as well
Whirlpool brand stretches from the mass to premium
segments; the company plans to launch a new brand,
KitchenAid, which would operate in the super-premium
appliances segment
In 2015, Whirlpool announced its plans to invest more than
USD156.3 million in India, with majority of it earmarked for
innovation
Net revenues generated from sales in FY16 is USD532.86
million
WHIRLPOOL: EYEING MARKET LEADERSHIP … (1/2)
CONSUMER DURABLES
468
593
567
510
470
589
532.86
FY 10 FY 11 FY 12 FY 13 FY 14 FY 15 FY 16
42. 4242SEPTEMBER 2016 For updated information, please visit www.ibef.org
Source: TechSci Research
WHIRLPOOL: EYEING MARKET LEADERSHIP … (2/2)
CONSUMER DURABLES
Refrigerators
and Freezers
63%
Product
Contribution to
Net Sales of the
Company (FY16)
Laundry
appliances
21%
Air Conditioners 9%
Others (cooking
appliances)
7%
43. 4343SEPTEMBER 2016 For updated information, please visit www.ibef.org
Source: Company website, TechSci Research
GODREJ APPLIANCES: CHANGING LIFESTYLE
CONSUMER DURABLES
Strong brand presence in
the consumer electronics
market
In 2015, Godrej was
ranked 6th for India’s
best companies to
work
Voted Most Trusted
Brand, Gold Award
(Reader’s Digest
Consumer Survey)
for 4 years in a row
Godrej Appliances
generated USD735.03
million revenue in FY16
Launches the very first
refrigerator in India and
dominates the Indian
consumer durable space for
decades
Focuses primarily on
consumer electronics products
Focuses on innovation and high-end
products to lure premium customer
base. Launches TVs and water
purifier, a new segment for the
company
Focuses on
refrigerators,
microwaves, air
conditioners and
washing machines.
Builds strong brand
presence in metros
and Tier 1 cities
Launches a new
premium product
range under EON
brand to target
high-end segment
Before 2005
2005-2012
2012 onwards
Achieves presence
through more than
2,200 wholesale
dealers and 18,000
retail outlets
Targets rural
market by lower
pricing and
innovation like
“Chotokool”
Godrej Appliances to
implement Internet of
Things Technology
(IoT) to create Smart
Homes in 2015
In 2015, Godrej
Consumer Products
Ltd acquired South
Africa based
company Frika Hair
(Pty) Ltd
In 2016, Godrej
Appliances
launched NXW AC,
a 5 star inverter AC
having an ISEER
of 5.2
45. 4545SEPTEMBER 2016
INDUSTRY ASSOCIATIONS … (1/2)
Consumer Guidance Society of India
Block 'J' Mahapalika Marg, Mumbai–400 001
Tele fax: 91-22 22621612/2265 9715
E-mail: cgsibom@mtnl.net.in
Website: www.cgsiindia.org
Retailers Association of India
111/112, Ascot Centre, Next to Hotel Le Royal Meridien,
Sahar Road, Sahar, Andheri (E), Mumbai–400099.
Tel: 91-22-28269527—28
Fax: 91-22-28269536
Website: www.rai.net.in
Consumers Association of India
3/242, Rajendra Gardens, Vettuvankeni, Chennai,
Tamil Nadu–600 041
Tel: 91-44-2449 4576/4578
Fax: 91-44-2449 4577
E-mail: consumersassnofindia@vsnl.net
For updated information, please visit www.ibef.org
CONSUMER DURABLES
46. 4646SEPTEMBER 2016
INDUSTRY ASSOCIATIONS … (2/2)
Consumer Electronics and Appliances Manufacturers Association
5th Floor, PHD House
4/2, Siri Institutional Area, August Kranti Marg
New Delhi-10 016
Telefax: 91- 11- 46070335, 46070336
e-mail: ceama@airtelmail.in
Website: www.ceama.in
ELCINA Electronic Industries Association of India
(Formerly Electronic Component Industries Association)
ELCINA House, 422 Okhla Industrial Estate, Phase III
New Delhi -110020
Tel: 91- 11- 26924597, 26928053
Fax: 91- 11- 26923440
e-mail: elcina@vsnl.com
Website: www.elcina.com
For updated information, please visit www.ibef.org
CONSUMER DURABLES
47. 4747SEPTEMBER 2016
GLOSSARY
For updated information, please visit www.ibef.org
CAGR: Compound Annual Growth Rate
Capex: Capital Expenditure
CENVAT: Central Value Added Tax
EHTP: Electronic Hardware Technology Park
EPCG: Export Promotion Capital Goods Scheme
FDI: Foreign Direct Investment
FY: Indian Financial Year (April to March)
So FY10 implies April 2009 to March 2010
LCD: Liquid Crystal Display
R&D: Research and Development
USD: US Dollar
Wherever applicable, numbers have been rounded off to the nearest whole number
CONSUMER DURABLES
48. 4848SEPTEMBER 2016
Exchange rates (Fiscal Year)
For updated information, please visit www.ibef.org
EXCHANGE RATES
Exchange rates (Calendar Year)
CONSUMER DURABLES
Year INR equivalent of one USD
2004–05 44.81
2005–06 44.14
2006–07 45.14
2007–08 40.27
2008–09 46.14
2009–10 47.42
2010–11 45.62
2011–12 46.88
2012–13 54.31
2013–14 60.28
2014-15 61.06
2015-16 65.46
2016-2017E 66.95
Source: Reserve bank of India,
Average for the year
Year INR equivalent of one USD
2005 43.98
2006 45.18
2007 41.34
2008 43.62
2009 48.42
2010 45.72
2011 46.85
2012 53.46
2013 58.44
2014 61.03
2015 64.15
2016 (Expected) 67.22
49. 4949SEPTEMBER 2016
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CONSUMER DURABLES