Walmart was founded in 1962 by Sam Walton and became the largest grocery retailer in the US and the world's largest public corporation by revenue in 2010. The document proposes ways for Walmart to embrace new media such as creating Facebook and Twitter pages to advertise to more customers, using digital media like electronic billboards and mobile ads, and investing in Google Adwords for targeted advertising. The budget for these new media strategies would be nominal.

2. Founded by Sam Walton in 1962Largest Grocery Retailer in the USIn 2010 it was the world's largest public corporation by revenue. Walmart carries general merchandise and a selection of groceriesWalmart Background

3. To successfully advertise to the targeted audiences, Walmart needs to embrace all aspects of New MediaSocial Media (Twitter & Facebook)Digital Media (Electronic Billboards, Cell Phones, etc..)Google AdwordsProposal

4. Fortunately, Walmart offers such a wide variety of products- that they have a widerange of target audiences.All AdultsAll ChildrenAll Races/BackgroundsAll Income Brackets Target Audiences

5. SWOT ANALYSIS

6. SWOT ANALYSIS (cont’d)

7. Create Facebook and Twitter Pages. This will help to advertise to a bigger audience.You will be able to interact and with and get immediate feedback from your audiences. All of your latest sales and promotions will immediately be accessible information to the public. Implementation

8. Embrace Digital MediaAdvertise on Electronic Billboards Buy Advertisements that can be sent to mobile devicesGoogle AdwordsInvesting in this cool feature will definitely increase business for WalmartPERKS:Not expensiveMajor attraction to customersPick your own ads and keywordsUse a great tracker feature to track your progress!Implementation (cont’d)

9. Google AdwordsOne time nominal feeFacebookNo ChargeTwitterNo ChargeBudget

10. Overall, utilizing these great New Media will make an already successful and booming Walmart Corporation that much more successful. These features will put Walmart on the map even more and reach audiences that it never would have been able to reach if not for the great world of New Media! Conclusion