Walmart Proposal
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Walmart was founded in 1962 by Sam Walton and became the largest grocery retailer in the US and the world's largest public corporation by revenue in 2010. The document proposes ways for Walmart to embrace new media such as creating Facebook and Twitter pages to advertise to more customers, using digital media like electronic billboards and mobile ads, and investing in Google Adwords for targeted advertising. The budget for these new media strategies would be nominal.
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Social Media and its role in communications
Social media can play an important role in communications, especially during times of crisis. It allows for collaboration and information sharing in real-time. During past disasters like earthquakes and floods, social media has helped people find lost loved ones, coordinate relief efforts, and donate money and resources more effectively. As platforms like Twitter and hashtags have matured, social media integration with traditional media allows wider reach. With continued growth of smartphones and internet access, social media will continue to be a valuable tool during times of need.
SMOX - Smart Mobile Cross Effectiveness Research Insight Report
A Mobile Marketing Association (MMA) realizou um estou inédito chamado de “Smart Mobile Cross Effectiveness Research Insight Report” ou Smox, que analisa o desempenho de campanhas de marketing no mobile em comparação a outros meios tais como TV e Web. Insights retirados deste estudo demonstram de forma empírica que uma alocação mais eficaz da verba atual de uma campanha para o meio mobile pode gerar mais vendas e um reconhecimento de marca ainda maior. Segundo Fabiano Lobo, Managing Director da MMA, o estudo mostra 3 dados importantes: 1. A recomendação seria alocar 15% dos investimentos para o meio mobile; 2. Mobile gera mais valor para o negócio do que qualquer outro meio pela proximidade com o consumidor; 3. Dispositivos móveis funcionam no funil de compra, tanto para branding quanto para intenção de compra e conversão.
Adv 420 final project
This document provides a summary of recommendations for improving Walmart's brand presence, marketing strategy, social media presence, internet strategy, and mobile strategy. The author recommends that Walmart improve its product quality while maintaining low prices. They also suggest better utilizing social media to encourage customer feedback and interaction. Developing an app and online advertising campaigns are proposed to improve the company's digital presence and ability to engage customers. An overall budget of $2 million is suggested to implement these recommended strategies.
Social media marketing
This Presentation is regarding how one business can market their goods or services through different channels of social media.
Thank You
Digital marketing and Social Media - Arun John
Digital marketing using social media requires optimizing multiple platforms strategically. To maximize reach, one should diversify investments across different social media instead of focusing on just one. It's also important to promote content consistently but not too frequently, as the ideal interval depends on each platform's user behaviors and preferences. Staying innovative by understanding current trends and customizing marketing messages accordingly can also help grab people's attention. The key is to thoroughly research target audiences and select the most impactful combination of platforms, timing, and messaging.
Why Does Mobile Really Matter? / ¿Por qué móvil realmente importa?
Mobile is the greatest transformation in consumer behavior and will have a profound impact on businesses. Empirical research from MMA's SMoX studies across multiple brands and countries found that allocating 12-20% of advertising budgets to mobile marketing can increase key metrics like awareness, purchase intent, and sales by 7-60%, especially when best practices are used. As smartphone adoption increases to over 90% of the population, the optimal allocation to mobile may rise to 20-30% of budgets. Marketers are challenged to understand how to effectively utilize mobile's unique ability to reach consumers closely and optimize their mobile marketing strategies.
Rank Higher in
The document discusses the importance of mobile marketing and provides guidance on getting started. It notes that mobile devices are ubiquitous and mobile marketing has significant potential. It recommends businesses create a mobile-friendly website, start a text message marketing program, and begin using QR codes to tap into the growing mobile space.
APPoSHOW in Vegas
The APPoSHOW was created due to the demand of social media marketing and its effects on how businesses advertise. As part of their three steps to producing and helping their clients go viral, NHAMobile created this trade show specifically for its app owners. This new type of trade show will allow NHAMobile’s clients to promote their products and services in front of a large audience of like-minded consumers, all under one roof. Exhibitors can expect to grow their customer base and gain new business opportunities without risk and long-term commitment.
Fashion Digital Mobile event March 24, 2015
Mobile marketing can have a significant impact across the marketing funnel from awareness to sales. Empirical research from campaigns by Coca-Cola, AT&T, MasterCard and Walmart found that mobile delivered almost twice the impact per dollar spent compared to other media for awareness, image and purchase intent. The research also found mobile worked harder than its budget allocation and drove results across key performance indicators. The research suggests mobile should account for 8-16% of marketing budgets based on its impact. However, applying techniques like optimizing mobile formats, leveraging location and context targeting, and improving creatives can make mobile investments work 150-550% harder and significantly increase returns on investment.
How Guerrilla Advertising Or Gorilla Online Marketing Can Transform Your Bu...
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Alternative Marketing Vehicles
The document discusses various alternative marketing techniques including viral marketing, word-of-mouth marketing, blogging, video games, mobile marketing, and sponsorship/events. It provides examples of how companies have used these techniques successfully, such as Ford's product seeding campaign during the MTV Video Music Awards. It also discusses factors that make word-of-mouth and viral marketing effective, such as the ability to deliver personalized marketing messages through social networks.
Social media & Marketing
A small presentations that shows the importance of social media in the modern world and how it is used my Multinational Companies.
Similar to Walmart Proposal (20)
SMOX - Smart Mobile Cross Effectiveness Research Insight Report
SMOX - Smart Mobile Cross Effectiveness Research Insight Report
Why Does Mobile Really Matter? / ¿Por qué móvil realmente importa?
Why Does Mobile Really Matter? / ¿Por qué móvil realmente importa?
How Guerrilla Advertising Or Gorilla Online Marketing Can Transform Your Bu...
How Guerrilla Advertising Or Gorilla Online Marketing Can Transform Your Bu...
Walmart Proposal
- 2. Founded by Sam Walton in 1962 Largest Grocery Retailer in the US In 2010 it was the world's largest public corporation by revenue. Walmart carries general merchandise and a selection of groceries Walmart Background
- 3. To successfully advertise to the targeted audiences, Walmart needs to embrace all aspects of New Media Social Media (Twitter & Facebook) Digital Media (Electronic Billboards, Cell Phones, etc..) Google Adwords Proposal
- 4. Fortunately, Walmart offers such a wide variety of products- that they have a wide range of target audiences. All Adults All Children All Races/Backgrounds All Income Brackets Target Audiences
- 7. Create Facebook and Twitter Pages. This will help to advertise to a bigger audience. You will be able to interact and with and get immediate feedback from your audiences. All of your latest sales and promotions will immediately be accessible information to the public. Implementation
- 8. Embrace Digital Media Advertise on Electronic Billboards Buy Advertisements that can be sent to mobile devices Google Adwords Investing in this cool feature will definitely increase business for Walmart PERKS: Not expensive Major attraction to customers Pick your own ads and keywords Use a great tracker feature to track your progress! Implementation (cont’d)
- 9. Google Adwords One time nominal fee Facebook No Charge Twitter No Charge Budget
- 10. Overall, utilizing these great New Media will make an already successful and booming Walmart Corporation that much more successful. These features will put Walmart on the map even more and reach audiences that it never would have been able to reach if not for the great world of New Media! Conclusion