Walmart is the largest multinational retailer and second largest company in the world, with over $400 billion in annual revenue. It has over 2.1 million employees. Walmart's product mix focuses more on consumable goods like food and health products, compared to Target's greater focus on home goods and apparel. Walmart aims to provide customers what they need at low prices so they can save money and live better lives. The company uses a variety of marketing strategies including its stores, website, mobile app, advertising, public relations, and communications to reach over 200 million customers per week globally.

2. • The biggest multinational retailer.
• The second largest company in the world, with
over $400 billion in revenue and 2.1 million
associates.

3. BELIEFS AND
VALUES
Respect
for the
individual
Service To
Our
Customers
Striving
For
Excellence

6. :

7. Wal-Mart’s product mix- 45 percent consumables (food,
beauty, health items) whereas Target Corp’s product
mix- 20 percent consumables and 40 percent home and
apparel products.
Wal-Mart sells what you need to have as opposed to
what you want to have.

8. “I promise that
whenever I
come within 10
feet of a
customer, I will
look him in the
eye, greet him
and ask if I can
help him.”
Sam Walton

10. Saving people money so they
can live better.
Good Works Program

11. 4 DIFFERENT STORES. 16 INTERNATIONAL MARKETS. +200 MILLION CUSTOMERS A WEEK.

13. SUPPLY CHAIN MANAGEMENT

14. The company is into Omni Channel Marketing: brick
and mortar stores+ online website+ a mobile app,
providing a seamless experience to the buyer.
Advertising
And
Campaigns
Positive
PR
Word
of
Mouth
Marketing
Communications Mix

17. Wal-Mart hit a few bumps in the road as it
entered the 21st century and critics protested
its entry into small communities.

18. 1. A highly successful $4 2. Project Impact
generic drug campaign
3. Several environmental friendly initiatives

19. ‘In today’s economy, nobody’s
committed to helping family
budgets go further than the
Wal-Mart. Wal-Mart saves the
average family about $3,100 a
year, no matter where they
shop.’

20. Wal-Mart is a success story because:
1) Committed to the business.
2) Shares profits with all its associates, and treat them
as partners.
3) Motivate its partners.
4) Communicate everything it possibly can to your
partners.
5) Appreciate everything the associates do for the
business.
6) Celebrate success.
7) Swim upstream.
8) Control expenses better than your competition.
9) Exceed customers’ expectations.
10) Listen to everyone in the company.
In a nutshell,

21. • This presentation is
created by AYUSHI
GUPTA, SRCC, University
of Delhi, during a
Marketing Internship
under Prof. SAMEER
MATHUR, IIM Lucknow.