Walk in analysis of a successful real estate launch campaign in Pune - Vision Ace. Covers various factors involved in the customer footfalls and bookings along with the demographics of the walk ins.

1. WALKIN ANALYSIS Vision Ace

2. DEMAND- 1 BHK: 346 | 2 BHK: 706
BUDGET- 1 BHK: 51.15% LESS THAN 35 LACS. 34.1% HAVING EXACT BUDGET
2BHK: 49.43% HAVING A 50 LAC BUDGET. 17.42% HAVING THE EXACT BUDGET
1
149
28
118
14
1 1
34
1
11
108
19
349
9
114
1 4 6 1
83
1 1 2 2 1 3
12
0
50
100
150
200
250
300
350
400
0 30 35 40 50 60 -- (blank) 0 30 40 45 50 55 60 65 - 60+ no issue (blank) 30 - 40 50 40 50 (blank)
1 2 3 - both (blank)

3. WALKIN: SOURCES
DIGITAL+WALKINS: 564 | DIGITAL+CP: 213 = 777
PURE CPS: 249
3 1
342
4
101
1
15
2 1 1 1
17
1 12 5 1 1
536
7
22
0
100
200
300
400
500
600

4. 643 WALKIN: SUB-SOURCES
OFFLINE: 47.27% | ONLINE+WALKINS: 37.48% | REFERRAL: 12.75%
241
198
106
56
26
16
0
50
100
150
200
250
300
Online+Walkins Hording newspaper Reference Friends vipin bagul

5. 66 BOOKINGS – 1 VS 2 BHK COUNT
27
39
0
5
10
15
20
25
30
35
40
45
1bhk 2bhk (blank)

6. BOOKINGS (AREA) – 1 BHK - 27 | 2 BHK - 39
6
5
10
6
10
5
11
13
0
2
4
6
8
10
12
14
521 524 643 646 847 852 960 968
1 BHKS 2 BHKS

7. BOOKINGS – RESIDENCE AREAS
 PCMC: 14 | Wakad: 8 | Sangvi, Kalewadi, Pimple Gurav: 8
15
8
5
4 4
3
2 2 2 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
0
2
4
6
8
10
12
14
16

8. BOOKINGS – AGE GROUP
24-30: 14 | 31-40: 31 | 41-53: 14 | Not Known: 7
1 BHK: 27-45 | 2 BHK: 24-50
1
2
1
3
5
2
3
5
2
3 3
8
2 2
1
2 2 2 2
4
2
1 1
7
0
1
2
3
4
5
6
7
8
9

9. BOOKINGS – WORK LOCATIONS
2
5
1
5
2 1 1 1
48
0
10
20
30
40
50
60
Chinchwad Hinjewadi Latur Mumbai Pimpri Pune University Talegaon Viman Nagar (blank)
 Data of 48 Bookings Missing. But work location pre-dominantly seems to be from Hinjewadi
and Mumbai

10. BOOKING CASTE (66 BOOKINGS)
CASTE NUMBER
MAHARASHTRIAN 36 (>50%)
NORTH INDIANS 12
SINDHI 6
SOUTH INDIANS 2
GUJARATI 2
PUNJABI 2
CHRISTIANS 2
BENGALI 1
MUSLIM 1

11. BOOKINGS - OCCUPATION
37
10
6
4 4
3
1 1
0
5
10
15
20
25
30
35
40
Service (blank) Service (IT) Business Business Service Servive Sevice
 72% Bookings from the Service Sector & 12% into Business

12. WALKINS : BOOKING RATIO
(DATA AVAILABLE FOR 66 BOOKINGS)
158
121
112
88
85
82
75
69
63 62
0
20
40
60
80
100
120
140
160
180
5 4 9 (blank) 9 18 13 7 (blank) 1
Mahesh Afzal Sandeep Jai BN Bhushan Ashish Piyush Akash Rashmi

13. RESIDENCE AREAS: 232 ENTRIES
27.15% FROM WAKAD & 15.94% FROM PCMC
63
33
13
10 9 8 8 8 7 7
5 5 5 4 4 4 4 4 3 3 3 3 3 3 3 2 2 2 2 2
0
10
20
30
40
50
60
70

14. WORK LOCATIONS: 153 ENTRIES
MORE THAN 50% AUDIENCE FROM HINJEWADI
77
13
11
6 6 6
4 4 4 4 4 3 3 3 3 2
0
10
20
30
40
50
60
70
80
90
hinjewadi IT baner magarpatta mumbai chinchwad pimpri bhosari chakan yerwada kharadi aundh viman
nagar
pune station talegaon shivajinagar

15. INFERENCES
67.11% of overall demand for 2 BHKs
More Than 50% Audience from Hinjewadi
27.15% reside in Wakad & 15.94% reside in PCMC
1 BHK: 51.15% having a budget less than 35 Lacs. 34.1% having exact budget
2BHK: 49.43% having a 50 Lac Budget. 17.42% having the exact budget
2 BHK price and size accepted by the audience
1 BHK saleable area demand higher than offered
Sales conversion ratio needs to improve as Mahesh has a conversion ratio of 3.16%, Afzal at
3.30% whereas Bhushan is at 21.95% and Ashish is at 17.33%. We need to review and call the
customers again for those who have a conversion ratio below 10% with aggressive sales follow
ups

16. WAY FORWARD
We need to target Hinjewadi IT Parks with an offline hyperlocal strategy which
includes IT events and exhibitions and special corporate discounts
Hoarding presence required in PCMC and Hinjewadi
Society Activations needed in Wakad
Referral offers to be made as 12.75% audience walked in via this source
Special Saturday Offers needed to Increase Saturday Walkins & Bookings as most
Walkins are on Sundays
Also offers to be introduced for smaller saleable area flats
CP Slabs to be introduced to increase CP walkins eg. C.P Vipin Bagul has brought in
16 walkins

17. THANK YOU