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Waarom slaat
mijn SaaS
verkoopgesprek,
of landingpage
niet aan?
→
Laten we
beginnen met
een voorbeeld.
Geef jezelf max 5
seconden de tijd
bij elk van de
volgende
voorbeelden.
→
→
→
→
Waarschijnlijk
vond je de
laatste veel
duidelijker dan
de eerste twee.
→
Hoe dat komt?
→
→
Duidelijkheid bij je
doelgroep
Duidelijkheid bij jezelf
Duidelijkheid
waarover?
→
Wie je doelgroep
is.
→
Waar ze naar op
zoek zijn.
→
Wat jouw
product ze kan
bieden.
→
Wat jouw
product anders
maakt dan de
alternatieven.
→
Oftewel, het
kennen van je
klanten en je
positie in de
markt.
→
Je positionering.
→
Want als je je
positionering
helder hebt….
→
Ga je van…
→
→
Je wilt teveel
problemen
oplossen voor
teveel mensen
met teveel
features
Niemand voelt zich
aangesproken
Onduidelijke
communicatie
Je verkoopt
niet
De vicieuze
cirkel van
onduidelijkheid
Naar…
→
→
1 Doelgroep
1 Probleem
1 Product
Je doelgroep voelt zich
direct aangesproken
Glasheldere
communicatie
Je verkopen
stijgen
Het effect van
sterke
positionering
Meer weten over
hoe je dit toepast
voor jouw
bedrijf?
→
Inclusief de
stappen van mijn
zelf ontwikkelde
positioneringsmethodiek?
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Bekijk gratis de
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Waarom slaat mijn SaaS verkoopgesprek of landingspage niet aan?