The document discusses Atlassian Connect, which is a framework that allows developers to build add-ons that extend Atlassian's OnDemand products. It describes how Connect works by allowing add-ons to integrate with products through remote APIs, receive webhook notifications of events, and include custom pages. Connect provides a way for add-ons to be distributed and run on different platforms while still interacting securely and compatibly with OnDemand. The talk encourages developers to use Connect to build add-ons that can integrate, report on, and automate work in OnDemand products.