Leadership expert, Ken Blanchard, knows that vulnerability is a key to being a successful leader. Whether you are the CEO or manage a few associates, being vulnerable at times will help associates build trust with you.

1. Vulnerability In
Leadership
O C T O B E R 3 0
A U T H O R S P O T L I G H T : K E N B L A N C H A R D

2. "As a leader, you might think
that if you admit to your
people you don’t know how
to solve every problem, they
will see you as weak. Quite
the contrary."
Leadership expert, Ken Blanchard,
knows that vulnerability is a key
to being a successful leader.
Whether you are the CEO or
manage a few associates, being
vulnerable at times will help
associates build trust with you.

3. Blanchard writes, "When you show your vulnerabilities, rather than thinking less of you,
people will think more of you. Why? Because they already know you don’t know everything!
Colleen Barrett, president emeritus of Southwest Airlines and my coauthor on the book
Lead with LUV*, has been known to say “People admire your skills, but they love your
vulnerability.” When you are willing to acknowledge that you don’t have it all together,
your people—including customers and family members—know they might have a chance
to play a part and make a contribution.
Brené Brown says being vulnerable requires courage as well as humility. Most people
who aren’t willing to show their vulnerability don’t want to admit they are scared little
kids inside. Being humble is not the same as lacking confidence. I have always said
“People with humility don’t think less of themselves; they just think about themselves less.”"

4. Ken ends by stating,
Read more of Ken's work here!
"Isn’t it great to know
you don’t need to have
all the answers to be
admired by others?"

5. Thank you!
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