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Conserve, Renew and Sustain the Planet for People and Profit © Hans van Wees – Van Wees Advisory Group  www.van-wees.com   Hans van Wees  Van Wees Advisory Group
Hotels, resorts, restaurants:  ,[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Vermont Branding Study* Shows ,[object Object],[object Object],[object Object],[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Brand Study Key Words Farmland Forests Authentic Unspoiled Mountains Lakes and Streams Fresh Air Beautiful Down home Unhurried © Hans van Wees – Van Wees Advisory Group  www.van-wees.com   How do we maintain this image and how can we successfully build our business on it?
Corporate Social Responsibility © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
“ Short-term profits at the expense of the environment and society are short sighted. For business to be sustainable, the triple bottom line, which measures  economic, environmental, and social profits and losses,  must be embraced by all of business” Christine Lynn, Ph.D. – School of Hotel and Restaurant Management, Northern Arizona University © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Sustainable Practices © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Hoteliers and Restaurateurs tend to be Green Skeptics? © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Or not? ,[object Object],[object Object],[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
© Hans van Wees – Van Wees Advisory Group  www.van-wees.com   Sustainability  Sweet  Spot
Goal ,[object Object],[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Hotel or Restaurant Business Plan © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Hotel/Restaurant Brand Pillars © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
What can we learn from leading hotel companies? © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Hotel Companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©  Hans van Wees - hans@van-wees.com
What can we learn from the nation’s largest retailer?
Walmart ,[object Object],[object Object],[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Walmart Sustainability Index ,[object Object],[object Object],[object Object],[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
SUSTAINABILITY CATEGORIES © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
ENERGY AND CLIMATE © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
MATERIAL EFFICIENCY © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
[object Object],[object Object],[object Object],[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Parting  thoughts  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Hans van Wees Van Wees Advisory Group Your Hotel Executive Committee Providing short term solutions and long term planning for inns, resorts and restaurants in New England. Strategy, Operations, Sales and Marketing, Asset Management, Sustainability Programs  www.van-wees.com 802-793-2289 hans@van-wees.com © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Supplemental Information ,[object Object],[object Object],[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Putting the plan to work © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
CSR planning and implementation © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Assess and Identify ,[object Object],[object Object],[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Strategize and Set Goals ,[object Object],[object Object],[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Implement and Measure ,[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Implement and Measure ,[object Object],[object Object],[object Object],[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
[object Object],[object Object],[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com   Implement and Measure
Report and Communicate © Hans van Wees – Van Wees Advisory Group  www.van-wees.com   This Year Plan Diff Last Year Diff FINANCIAL Revenues $  945,000  $  930,000  $  15,000  $  900,000  $  45,000  Costs $  771,950  $  780,000  $  (8,050) $  790,000  $ (18,050) Profit $  173,050  $  150,000  $  23,050  $  110,000  $  63,050
Report and Communicate © Hans van Wees – Van Wees Advisory Group  www.van-wees.com   ENVIRONMENT THIS YEAR PLAN DIFFERENCE LAST YEAR DIFFERENCE GHG (tons) 12,500  12,000  4% 15,000  -17% Solid Waste (tons) 19,500  20,000  -3% 25,000  -22% Water Use (gallons) 885,000  900,000  -2% 1,000,000  -12% COMMUNITY Volunteer program (hrs) 320  300 7% 240  33% Charitable Donations 10,000  10000 0% 5,000  100%
© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Communicate! ,[object Object],[object Object],[object Object],[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Communicate ,[object Object],[object Object],[object Object],[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Engage and Instill ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Engage and Instill ,[object Object],[object Object],[object Object],[object Object],[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Hans van Wees Van Wees Advisory Group Your Hotel Executive Committee Providing short term solutions and long term planning for inns, resorts and restaurants in New England. Strategy, Operations, Sales and Marketing,  Asset Management, Sustainability Programs  www.van-wees.com 802-793-2289 hans@van-wees.com © Hans van Wees – Van Wees Advisory Group  www.van-wees.com

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Vtic 2011 presentation hans van wees

  • 1. Conserve, Renew and Sustain the Planet for People and Profit © Hans van Wees – Van Wees Advisory Group www.van-wees.com Hans van Wees Van Wees Advisory Group
  • 2.
  • 3.
  • 4. Brand Study Key Words Farmland Forests Authentic Unspoiled Mountains Lakes and Streams Fresh Air Beautiful Down home Unhurried © Hans van Wees – Van Wees Advisory Group www.van-wees.com How do we maintain this image and how can we successfully build our business on it?
  • 5. Corporate Social Responsibility © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  • 6. “ Short-term profits at the expense of the environment and society are short sighted. For business to be sustainable, the triple bottom line, which measures economic, environmental, and social profits and losses, must be embraced by all of business” Christine Lynn, Ph.D. – School of Hotel and Restaurant Management, Northern Arizona University © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  • 7. Sustainable Practices © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  • 8. Hoteliers and Restaurateurs tend to be Green Skeptics? © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  • 9.
  • 10. © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  • 11.
  • 12. © Hans van Wees – Van Wees Advisory Group www.van-wees.com Sustainability Sweet Spot
  • 13.
  • 14. Hotel or Restaurant Business Plan © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  • 15. Hotel/Restaurant Brand Pillars © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  • 16. © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  • 17. What can we learn from leading hotel companies? © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  • 18.
  • 19. What can we learn from the nation’s largest retailer?
  • 20.
  • 21.
  • 22. SUSTAINABILITY CATEGORIES © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  • 23. ENERGY AND CLIMATE © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  • 24. MATERIAL EFFICIENCY © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  • 25. © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  • 26.
  • 27.
  • 28. Hans van Wees Van Wees Advisory Group Your Hotel Executive Committee Providing short term solutions and long term planning for inns, resorts and restaurants in New England. Strategy, Operations, Sales and Marketing, Asset Management, Sustainability Programs www.van-wees.com 802-793-2289 hans@van-wees.com © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  • 29.
  • 30. Putting the plan to work © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  • 31. CSR planning and implementation © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. Report and Communicate © Hans van Wees – Van Wees Advisory Group www.van-wees.com This Year Plan Diff Last Year Diff FINANCIAL Revenues $ 945,000 $ 930,000 $ 15,000 $ 900,000 $ 45,000 Costs $ 771,950 $ 780,000 $ (8,050) $ 790,000 $ (18,050) Profit $ 173,050 $ 150,000 $ 23,050 $ 110,000 $ 63,050
  • 38. Report and Communicate © Hans van Wees – Van Wees Advisory Group www.van-wees.com ENVIRONMENT THIS YEAR PLAN DIFFERENCE LAST YEAR DIFFERENCE GHG (tons) 12,500 12,000 4% 15,000 -17% Solid Waste (tons) 19,500 20,000 -3% 25,000 -22% Water Use (gallons) 885,000 900,000 -2% 1,000,000 -12% COMMUNITY Volunteer program (hrs) 320 300 7% 240 33% Charitable Donations 10,000 10000 0% 5,000 100%
  • 39. © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45. Hans van Wees Van Wees Advisory Group Your Hotel Executive Committee Providing short term solutions and long term planning for inns, resorts and restaurants in New England. Strategy, Operations, Sales and Marketing, Asset Management, Sustainability Programs www.van-wees.com 802-793-2289 hans@van-wees.com © Hans van Wees – Van Wees Advisory Group www.van-wees.com