Unlocking Productivity and Personal Growth through the Importance-Urgency Matrix
Enterprise Resource Management
1. EPM - Case Study.
GreenBin Waste Management Ltd.
Submitted By:
Amrapalli Karan
Kamalika Some
Krishanu Mukherjee
Somenath Sit
2. Highlights
Company Overview
Vision and Mission Statement
Corporate Objective and Strategic Plans
How EPM will help us ?
Financial Planning
Key Performance Indicators
Strategy
Achievements
Challenges
3. Company Overview
➔ We are waste management company and started our operations in 2014 with the
Administrative Office is in Kolkata, West Bengal
➔ We are the first company in West Bengal to recycle the waste to:
◆ Reduce environmental degradation
◆ Save energy that would have gone into waste handling & product manufacture
◆ Earn Profits
➔ Currently we have waste collection and recycling factories in 3 locations in West Bengal.All
plants have international standards certification (ISO 9001:2008, ISO 14001:2004 and
OHSAS 18001:2007) and are regularly visited and inspected by ICLEI and and the Indian
Pollution Control Board
➔ Our customers are mostly paper, glass companies,fertilizer manufacturers, nurseries,
landscapers and farmers.
4. ➔ Ensure the financial well being of the business.
➔ Approach other state governments by educating them
about the need of waste management.
➔ Provide municipalities/panchayats with more
economical, alternative for the disposal of waste.
➔ Provide top quality, recycled material to the consumer
from all over West Bengal and India.
Mission..d Vision
5. ..And Vision
To become India’s top waste management company, to serve all over India like we are currently
doing in West Bengal, which will generate more revenue for us, also we can contribute to the
environment as well.
Guiding Principles
➔ Zero Waste: Changing the way we think about the “Waste” by treating it as a resource
rather than a disposal problem.
➔ Options for reuse, recycling and recovery must be prioritized over disposal
➔ Source separation is the preferred approach to maximizing recycling (through programs
such as the blue bin for recyclables, or the green bin for compostables), where practical
and cost effective.
6. Whats ‘Our’ Strategy?
➔ Target customers: Shopping malls, corporate establishments and
few medium and small localities.
➔ Building image and awareness.
➔ Delivering economical and sensible disposal and recycling.
➔ Manage assets
➔ Focus on our marketing strategy must be to increase sales and
profitability, by face-to-face contact, and effective publicity and
promotional campaigns.
7. An area ( framework ) under the broader hood of Business Intelligence, that
helps organizations to plan, execute, and monitor their objectives.
It provides critical insights to improve operational and financial performance.
EPM helps organizations with revenue management and proper financial
reporting.
What is EPM ?
8. How can EPM help us ?
Budgeting, planning and strategy are all critical functions to the
success of an organization, and most enterprise performance
management software vendors automate all three processes.
Budgeting will help us with our short-term plans, usually over
12 months, with projections for both revenue and expenses and
therefore profitability. The budgeting process will allow the
management to set current and intermediate goals for the company.
Planning extends the time horizon beyond budgeting. Strategy
often takes in the view over a five-year horizon, and EPM software that
includes balanced scorecards and strategy maps can help
considerably. When done correctly, the strategy will tie back to the
budget.
9. How can EPM help us ? ( Contd.. )
Help manage, and expand our operational assets.
Will help us with cost optimization, raw material and yield
management, and supplier relationship management.
EPM, which is also called corporate performance management (CPM),
will assist us in closing our books of accounts by helping us deal with
consolidation, financial reporting and disclosure.
10. Host Analytics for EPM
We will deploy a cloud based EPM solution called Host Analytics.
It will provide us with cutting-edge EPM solution.
Host Analytics will help us to unlock valuable insights using a solution that is actually
easy to use – with minimal IT support – letting us manage company performance through
interactive dashboards and scorecards generated at enterprise, department, and individual
levels.
Streamline financial reporting with a drag-and-drop report writer and an automated report
publisher that streamlines both financial and managerial reporting, improves transparency
and reduces compliance costs.
Host Analytics will empower our users within and beyond finance to perform speed–of-
thought analysis and create advanced business models that align and link with financial
plans and forecasts.
11. Two Fold.
➔ Value Proposition for municipalities: Offering a cost effective and budget saving means for
the growing waste disposal problem.
➔ Value Proposition for users of end products: Compost is a valuable soil amendment that
improves many soil properties. Plants and crops treated properly with compost may produce
higher yields and have less weed growth. Chemical fertilizers do not offer this value. The
other recyclable wastes such as glass and paper based wastes are segregated and delivered
to corresponding plants.
.‘Our’ Proposition is..d Vision
15. Marketing Strategy
➔ Emphasize high value, high quality products and services.
➔ Build a relationship oriented business.
➔ Focus on municipalities, fertilizer manufacturers, landscapers, nurseries, and the
federal government as key initial markets.
➔ Business expansion through publicity, advertising, internet and alliances.
16. Pricing Strategy
➔ The going rate per ton for compost is 800INR and up. This price is
low enough to ensure rapid growth in the market yet still provide
a very healthy profit.
➔ We may be able to analyze and register our material as a
fertilizer. In that case the price per ton will be in the 500INR per
ton range — still well below the rate of 700INR per ton charged
for manufactured chemical fertilizers; given this scenario, the
sales figures below are very conservative.e disposal and
recycling.
➔ We will be priced at market rates for the waste disposal service
we offer to municipalities.
➔ Ours is a Non-Tipping model, where revenue is generated
exclusively by recycling the waste collected.
17. Operations Plan
➔ 3 integrated MSW processing plants,
with a cumulative processing capacity
of 500 tons per day (tpd).
➔ Converting non-hazardous MSW into
derived recycling products such as
compost, refused derived fuel (RDF),
sand and plastic ingots, which are sold
in the open market.
➔ A concession agreement with the
municipality on a Build, Own, Operate
and Transfer (BOOT)2 basis for a
period of 20 to 30 years.
➔ The company is granted rights to set
up and operate an MSW plant and is
also assured the supply of minimum
guaranteed MSW free of charge by the
municipality to its plant site.
➔ The in-house technology to segregate MSW
into its wet and dry components and to
convert them into multiple usable industrial
products.
➔ The pioneering technology enables the
company to reach higher recovery rates and a
higher quality of end-products and to recycle
up to 85% of the MSW received from the
municipalities.
21. Achievements
➔ Research & Development (R&D) for a
consistent quality compost
➔ Field trials with farmers at a grass-roots level
and interaction to obtain feedback with
respect to the quantity and quality of farm
yields.
➔ Shift towards the ‘Organic Uniform High
Quality Compost’---40% cheaper than
chemical fertilizers, yields obtained are
higher, presence at 3 locations in WB. has
helped it to deliver large quantities of
compost at a minimal transportation cost
compared with other suppliers
22. Challenges
➔ Non-optimal waste collection method.
➔ Inferior quality waste and single bin
format.
➔ Difficult to implement international
technologies due to poor waste type.
Success Factors
➔ Investment in R&D
◆ High quality end products
◆ Commoditised market segments
◆ Minimise distribution risks
➔ Non-tipping fee model caused
◆ minimise the environmental
burden
◆ At no extra cost to public sector
◆ Us to emerge as the most
preferred bidder and operator by
the 3 location municipalities.