VSB Case Study Competition Presentation
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Google faces challenges in maintaining its dominance in the search market and diversifying its revenue streams which rely heavily on advertising. The presentation evaluates Google's strengths, weaknesses, opportunities and threats. It proposes two solutions: Google Innovate, a business pitch competition that invests in startups, and integrating Google's compression technology Snappy into Android and SoundCloud to reduce file sizes while maintaining quality and functionality. Both solutions aim to drive innovation and expand Google's services and revenue sources.
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VSB Case Study Competition Presentation
- 1. GOOGLE CASE STUDY The ultimate search experience. Presented by: Reach Marke*ng
- 2. OVERVIEW Case summary Analysis • 4P’s • SWOT • Competitive Solution • Google Innovate • Android + Snappy • SoundCloud + Snappy Conclusion
- 4. 4P’S PRODUCT • Web-based products (search) • Operating systems (Cloud, Android) • Mobile applications • Hardware (Cars, Nexus phones, Chromebook) PRICE • Ad Words à $0.05 - $50.00/ day • Services and applications are free for users • Average hardware prices • Android: $276 • Chromebook: $150-550 • Google Glass: $1,500 PLACE • Online • 70+ offices • 40+ nations PROMOTION • Video • Social social media • Print • Word of mouth
- 5. SWOT Strength Weakness • Accessible and universal products and services • Large market share (~70%) and brand image • Heavy traffic • Strong financial position attracts investors • Skilled engineers • Innovative culture • Lack of income diversification (e.g. 97% of revenues from ads) • Unprofitable products and investments • Leadership & management • High turnover rate of executives • “Bench program” for executives • Need for defined roles
- 6. SWOT Opportunities Threats • Acquisitions and partnerships to • New innovative projects and ideas • Technological trends (mobile usage, robotics) • Expansion to international markets (ex. India) • Increase in disposable income for paid products • Highly competitive market (other technology companies/startups and advertising platforms) • Government and legal issues • Antitrust in Europe; Yelp charging Google for bias • Lawsuits over privacy and intellectual property • Decline in disposable income for paid products
- 7. COMPETITIVE ANALYSIS Market Share Price Battery Life Camera Google Android 78% $254 14.4 hr 16MP Apple iOS 18% $687 17.5 hr 8MP Mobile Industry
- 8. COMPETITIVE ANALYSIS Traffic Rates Music Uploads Paid Music Google Play Music Android has more than 1 billion but won’t disclose Google Play traffic 30 million ü Soundcloud 76.4 million active users 600 thousand Free* Pandora 79.2 million active users 2 million Free* Spotify 60 million active users 30 million Free* Music Industry
- 9. FINANCIAL ANALYSIS 2014 2013 2012 2011 Total Liabilities 26,633,000 23,611,000 22,083,000 14,429,000 Total Assets 131,133,000 110,920,000 93,798,000 72,574,000 % Assets financed by loans 20.3% 21.3% 23.5% 19.9% 2014 2013 2012 2011 Total Equity 104,500,000 87,309,000 71,715,000 58,145,000 Total Assets 131,133,000 110,920,000 93,798,000 72,574,000 % Assets financed by equity 79.7% 78.7% 76.5% 80.1%
- 10. SOLUTION OVERVIEW Google Innovate Android + Snappy Sound Android + Snappy Google Innovate SoundCloud +Snappy
- 11. Google Innovate
- 12. Business concept pitch competition Google Science Fair IBM Global Entrepreneur IBM Programming Contest
- 13. Registration period • Start-up companies apply online to be considered for the comprehensive screening process Screen check • All information strictly reviewed • Interviews with team (pass or fail) • Legal group will review patent on related concepts • Passing this process grants participation on Pitch Day Pitch Day • Live presentation recorded • Winning ideas will be published on Youtube GOOGLE INNOVATE C o n f e r e n c e E x p e r i e n c e
- 14. • 30% stake in winning company Google Investment • Google Incubator Project Manager • Google resources (e.g. engineering, marketing, design) • Google branding Access to Google Incubator • Does not round up in evaluation period • Breech of contract terms Contingency GOOGLE INNOVATE C o n f e r e n c e D e t a i l s
- 16. Android + Snappy
- 17. ANDROID + SNAPPY I n t e g r a t i o n D e t a i l s NEW SOFTWARE INTERGRATION FILES JUST GOT SMALLER SAME DATA MORE FUN “Fun things come in small sizes”
- 18. ANDROID + SNAPPY I n t e g r a t i o n B e n e fi t s Competitive edge Complement Google Photos Brand values Attract more developers
- 21. SOUNDCLOUD + SNAPPY C o m p a n y I n t r o d u c t i o n 343 Million users 12 hours of content uploaded/ minute 90% content reaches audience Music streaming accounts for 31% of most viewed content*
- 22. Google • Technology (compression) • Develop targeted advertising platform • Integrate content into PlayStore • Google Music Sound Search SoundCloud Merge Level 1 Premium account with free SOUNDCLOUD + SNAPPY P a r t n e r s h i p D e t a i l s
- 23. SOUNDCLOUD + SNAPPY P a r t n e r s h i p B e n e fi t s SoundCloud • Manage $3 million in operation costs • New revenue stream • Create greater brand exposure • Greater exposure for content creators
- 24. SOUNDCLOUD + SNAPPY P a r t n e r s h i p B e n e fi t s Google • 40% of ad revenue • Expand search results • Expand PlayStore content • Expand target market • Engage in music industry
- 25. SOUNDCLOUD + SNAPPY P a r t n e r s h i p c o n d i t i o n s Ad Revenue to 100 share 2014 $2.5 million Estimated Over Three Years ~$8 million Contract of 40% Ad Revenue $3.2 million !
- 27. THANK YOU QUESTIONS I COMMENTS