The document presents a data analysis of the Vrinda store, revealing a total of 31,047 orders generating ₹ 2,14,41,209 in revenue, with an average order value of ₹ 691. Women's orders surpass men's, and the highest sales volume is in the set category, while Bengaluru leads in shipping locations. Key insights include the dominance of online channels, a peak in sales during January to March, and a low ratio of B2B to B2C orders.

1. Vrinda Store Data Analysis
Using Microsoft Excel By Santu Jana

2. What is the total number of orders?
• 31047
What is the total revenue generated?
• ₹ 2,14,41,209
What is the average order value?
• ₹ 691

3. How many orders are placed by each gender?
9535
21702
0
5000
10000
15000
20000
25000
Men Women
Order placed by each Gender

4. What is the distribution of orders across
different age groups?
14877
6137
10223
Distribution of orders across different Age group
Adult
Old
Young

5. Which product category has the highest sales
volume?
• Set - ₹ 1,06,01,722.00
Which shipping city has the most orders?
• BENGALURU- 2689

6. What is the most popular order channel (e.g.,
online, in-store)?
Channel mode analysis
In-Store
Online

7. How many orders are B2B versus B2C?
30861
186
B2B Sales
FALSE
TRUE

8. What is the most ordered size for each
product category?
Category Most ordered size
Blouse L
Bottom XXL
Ethnic Dress L
Kurta L
Saree Free
Set M
Top M
Western Dress L

9. What is the average age of customers placing
orders?
• 39
Which size is the most commonly ordered?
• M

10. What is the trend in the number of orders over
time (e.g., monthly or yearly)?
2717
2770
2843
2704
2641
2612
2592
2629
2508
2436
2395 2390
2100
2200
2300
2400
2500
2600
2700
2800
2900
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Trend in the number of orders over Months

11. Which SKU is the most expensive?
• 3.37%
What is the return rate (orders with status
indicating returns)?
• JNE3797-KR-L (Western Dress) - ₹ 2,00,856.00
How many unique customers have placed
orders?
• 28440

12. What is the distribution of orders by order
status (e.g., completed, pending, cancelled)?
844
28641
517
1045
1562
Distribution of orders by order status
Cancelled
Delivered
Refunded
Returned

13. Which shipping state has the highest average
order value?
• Nagaland
What is the correlation between age group
and order value?
• 0.005 (There is no correlation)

14. Insights
• Women are more likely to buy compared to men.
• Adults age group (31-49 yrs) are likely to buy compared to old and
young age group.
• Online channels are maximum contributing.
• January-March are the peak months for the sales.
• B2B orders are very less compared B2C orders.
• Bengaluru is the city w

15. Thank You!