Ben Capozzi - Business of Art & Design Coordinator
Southern VA Higher Education Center
Ben Capozzi
!
bencapozzi@svhed.org
!
http://www.svhed.org
!
“bencapozzi” (youtwitface)
!
urwelcm.net
PRODUCT DESIGN
& DEVELOPMENT
DIGITAL ART
& DESIGN
AND YOU?
Mario
Van der
Meulen
SGTH Design
"...inspiration
is everywhere,
but the mind
needs to be
receptive to
it."
Adapted from How To Be An Explorer of the World
Creativity

Crisis?!
June 2008
brilliant	

demanding	

tasteful	

obsessive	

creative	

smelly	

disciplined	

loyal	

cruel	

arrogant	

genius	

unyielding	

compassionate	

jerk	

innovative
square coke bottle design by andrew kim
DeBono's!
NASA - North American Space Agency
Not	

Always	

Same	

Astronaut	

!
Not	

Always	

Same	

Ascent	

!
New	

Adventures in	

Splendid	

Ambulation
NBC CBS
FOX
CNRE CAUS
Jun Kaneko
THERE’S GOT TO BE A BETTER WAY...
Vincent, what up dawg?
Vincent, what up dawg?
I put some ear in your ear,

so you can hear when you hear.
Design
Basics
Design Basics
Design
Basics
DESIGN BASICS
wim	

crouwel
BAD DESIGN IS UBIQUITOUS
BAD DESIGN IS UBIQUITOUS
BAD DESIGN IS UBIQUITOUS
BAD DESIGN IS UBIQUITOUS
BAD DESIGN IS UBIQUITOUS
DESIGNER’S TOOLBOX
TILTED ARC BY RICHARD SERRA
x4

dB

!
Connect

How to:
1.Take 5 random words	

2.Take a 6th single word	

3.Seek to connect the single random word with each one of the 5	

!
eg:	

cork; politician; menu; ham; power;    "doctrine"	

!
...a doctrine bottles things up like a cork	

...politicians always have their own doctrines	

...a doctrine has a menu of beliefs and values	

...some doctrines forbid eating ham	

...doctrines can be used as the basis for power
CONNECT "window" to each Random Word
skyskraper	

island	

opera	

dice	

fire
soldier	

pharmacy	

zoo	

bell	

hair
train	

elevator	

glasses	

bacteria	

sardine
joke	

law	

snore	

laughing	

bank
SHAPES
TEXTURE
EXCHANGE PROGRAM - MACAQUE SHAPE, SYMMETRY, TEXTURE
FREDDO ICE CREAMS - MOURNING COLOR, LINE, ASYMMETRY
FREDDO ICE CREAMS - MOURNING COLOR, LINE, ASYMMETRY
MERCEDES-BENZ E-CLASS - THE 80S LINE, COLOR, SHAPE
THE GRID IS YOUR FRIEND
SINGLE COLUMN GRID
* SCREEN GRABS FROM THE AMAZING SITE (AND BOOK) THINKING WITH TYPE BY ELLEN LUPTON
* SCREEN GRABS FROM THE AMAZING SITE (AND BOOK) THINKING WITH TYPE BY ELLEN LUPTON
MULTICOLUMN GRID
* SCREEN GRABS FROM THE AMAZING SITE (AND BOOK) THINKING WITH TYPE BY ELLEN LUPTON
MODULAR GRID
* SCREEN GRABS FROM THE AMAZING SITE (AND BOOK) THINKING WITH TYPE BY ELLEN LUPTON
‘ENDLESS VARIATION IS POSSIBLE’
THE RULE OF THIRDS
kuler.adobe.com
HTTP://JOHNKCURRICULUM.BLOGSPOT.COM/2008/01/COLOR-THEORY.HTML
HTTP://JOHNKCURRICULUM.BLOGSPOT.COM/2008/01/COLOR-THEORY.HTML
Oh, dear.
“...captures the inventive stylings of the legendary Sailor Jerry (aka Norman
Collins), the father of modern tattoo culture and mentor of artists Ed
Hardy and Mike Malone.This typeface lays down like fresh ink.The line
work is true to form with thicks and thins, but no in-betweens.The serifs
are single weight flourishes, slightly nervous in appearance; the stems
narrow at the foot giving the characters a swagger when they line up.The
overall appearance is cartoon-like, matching vintage animations such as
Steamboat Willie, Betty Boop, and Krazy Kat.”
Serif Fonts
read better with large blocks of text
Times New Roman
GEORGIA
Copperplate
Garamond
Sans Serif
used when large size is necessary
FUTURA
Franklin Gothic
Helvetica
Verdana
*
*arealwebsite
*alsoreal!
All of these are tools to organize information

and direct attention.	

Often, the most successful designs avoid ambiguity and
do so invisibly.
Things you can do to develop your
design toolbox
Good Practices
Learn Photoshop
www.
planetphotoshop
.com
Do Some Dan Pink
A Whole New Mind
Remember That, in General,
!
Randomness = Bad
There needs to be an underlying structure
and reason to your organization
SKETCH
copy layouts
from
magazines,
posters,
packages, and
even
architecture
Become a
Type
Connoisseur
or Snob
Enjoy FontShop.com’s
free PDF:
‘Meet Your Type:
a field guide to love
& typography’
Become a
Type
Connoisseur
or Snob
Enjoy FontShop.com’s
free PDF:
‘Meet Your Type:
a field guide to love
& typography’
Take
Photos
capture
in an instant
and digest
over time
Take
Photos
capture
in an instant
and digest
over time
Take
Photos
capture
in an instant
and digest
over time
Take
Photos
capture
in an instant
and digest
over time
Donald
Norman
The Design of
Everyday Things
look for
Norman
Doors
Cultivate Your Taste
!
FastCoDesign
Core77
*Wallpaper
How
Ads of the World
failBLOG
99% Invisible
Cultivate
Awareness
i.e. - just pay attention to the world
around you
*tele-repbuddha™&©zendesk
“Design Basics,” a VPI CNRE guest lecture

“Design Basics,” a VPI CNRE guest lecture