The document outlines the role and responsibilities of a Vice President of Public Relations for a Toastmasters club. It discusses communicating the club's existence to the local community through publishing meeting times/locations, social media, newsletters, and maintaining a website. The VP of PR also manages the club's brand image and goals of attracting new visitors and establishing a positive reputation. Common challenges like lack of time or notice are addressed. The presentation provides resources for success and allows for questions.
Toastmasters VP Public Relations Web and Social Media StrategyDavid Carr
This presentation from a Toastmasters Leadership Institute training in Boca Raton emphasizes the web and social media possibilities of do-it-yourself publishing, with a secondary focus on the more traditional PR role of seeking publicity in the traditional media. This was partly a pitch for WordPress for Toastmasters.
The video referenced in the slides is here: http://youtu.be/u5h2Uk6GfJE
Toastmasters Vice President Public Relations training given by Sharon Dawson at the Toastmasters Leadership Institute for District 37 (North Carolina) on June 28, 2014.
Leading a Toastmasters club using a process oriented approachKumar Kolaganti
Leadership and Management skills are essential for running any organization, big or small, for-profit or not-for-profit. While Leadership skills focus on your soft-skills so you know how to figure out the right thing to do, management skills are more tactical and focus on how to do it right. With just leadership skills, you will figure out the right thing to do. With just management skills, you will learn how to do anything right. Every club officer must have both these type of skills in order to be successful. With both the leadership skills and management skills, you are ready to do the right thing in the right manner.
One of the important management skills is operations management that deals with processes in an organization. To run the club operations, methodically, smoothly and in an efficient manner, it is important to get our “act” (processes) together.
This presentation outlines what is a process and how using processes can potentially benefit a Toastmasters club’s execution of activities.
Contact me if you need an editable PPTX file.
5 steps for rebuilding a struggling clubrobinriddell
5 Steps for Rebuilding a Struggling Club is a guide for attracting and retaining members in Toastmasters Clubs. First presented at Toastmasters Leadership Institute in St. Petersburg, FL July 19, 2014.
Toastmasters VP Public Relations Web and Social Media StrategyDavid Carr
This presentation from a Toastmasters Leadership Institute training in Boca Raton emphasizes the web and social media possibilities of do-it-yourself publishing, with a secondary focus on the more traditional PR role of seeking publicity in the traditional media. This was partly a pitch for WordPress for Toastmasters.
The video referenced in the slides is here: http://youtu.be/u5h2Uk6GfJE
Toastmasters Vice President Public Relations training given by Sharon Dawson at the Toastmasters Leadership Institute for District 37 (North Carolina) on June 28, 2014.
Leading a Toastmasters club using a process oriented approachKumar Kolaganti
Leadership and Management skills are essential for running any organization, big or small, for-profit or not-for-profit. While Leadership skills focus on your soft-skills so you know how to figure out the right thing to do, management skills are more tactical and focus on how to do it right. With just leadership skills, you will figure out the right thing to do. With just management skills, you will learn how to do anything right. Every club officer must have both these type of skills in order to be successful. With both the leadership skills and management skills, you are ready to do the right thing in the right manner.
One of the important management skills is operations management that deals with processes in an organization. To run the club operations, methodically, smoothly and in an efficient manner, it is important to get our “act” (processes) together.
This presentation outlines what is a process and how using processes can potentially benefit a Toastmasters club’s execution of activities.
Contact me if you need an editable PPTX file.
5 steps for rebuilding a struggling clubrobinriddell
5 Steps for Rebuilding a Struggling Club is a guide for attracting and retaining members in Toastmasters Clubs. First presented at Toastmasters Leadership Institute in St. Petersburg, FL July 19, 2014.
Real world management challenges workshop at at Judge Business School Cambr...Richard Lucas
Workshop at Judge Business School Cambridge University.
These were slides I used during my external entrepreneur led workshop as part of the two year Masters in Entrepreneurship class.
LinkedIn, Facebook and Twitter for business people and companies. How to use these Social Media tools and get ROI. Case studies included.Presented at DMA of Southern California.
Full title: What do I do now? Impact of the New Training Program for Transformational Mentoring at the University of Minnesota by Ronald Frazzini, Ph.D. and Alexander Fink, Ph.D. Student.
This presentation was given at the 2013 University of New Mexico Mentoring Institute Annual Conference.
8 Super Easy Tips to Skyrocket Your Email List to Grow Your MembershipWild Apricot
If you want to reach a larger audience but aren’t sure where to start, we invite you to join us for our upcoming webinar with nonprofit communications expert Sean Kosofsky. Sean will share his steps for boosting your email list, and show how a bigger list can help you increase donations, find more volunteers, and build power to achieve your mission.
A quarterly newsletter produced by District 44 Georgia Toastmasters published to provide helpful information, resources, and updates to Toastmasters within the Georgia District.
Highlighting personal stories, success stories, accomplishments, news, events, and best practices.
Real world management challenges workshop at at Judge Business School Cambr...Richard Lucas
Workshop at Judge Business School Cambridge University.
These were slides I used during my external entrepreneur led workshop as part of the two year Masters in Entrepreneurship class.
LinkedIn, Facebook and Twitter for business people and companies. How to use these Social Media tools and get ROI. Case studies included.Presented at DMA of Southern California.
Full title: What do I do now? Impact of the New Training Program for Transformational Mentoring at the University of Minnesota by Ronald Frazzini, Ph.D. and Alexander Fink, Ph.D. Student.
This presentation was given at the 2013 University of New Mexico Mentoring Institute Annual Conference.
8 Super Easy Tips to Skyrocket Your Email List to Grow Your MembershipWild Apricot
If you want to reach a larger audience but aren’t sure where to start, we invite you to join us for our upcoming webinar with nonprofit communications expert Sean Kosofsky. Sean will share his steps for boosting your email list, and show how a bigger list can help you increase donations, find more volunteers, and build power to achieve your mission.
A quarterly newsletter produced by District 44 Georgia Toastmasters published to provide helpful information, resources, and updates to Toastmasters within the Georgia District.
Highlighting personal stories, success stories, accomplishments, news, events, and best practices.
3. Presenter: Barry McCann
Advanced Communicator Silver
Pikes Peak Toastmasters VP of Public Relations
District 26 Southern Division Area 1 Governor
New Initiatives Leader at Current USA and PaperDirect
LinkedIn and Twitter: just search for Barry R. McCann
Fav music group: Porcupine Tree
Aspiration: become a self-sufficient small business owner
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4. Your turn! (30 seconds each)
Name
Club info
What you do for work (or not)
Favorite musical group
Your aspiration
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5. Role & Responsibilities
Toastmasters Club Constitution for Member Clubs, Article VII:
Duties of Officers, Section 4
The vice president public relations is the fourth ranking club
officer and is responsible for developing and directing a publicity
program that informs individual members and the general public
about Toastmasters International.
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7. Role & Responsibilities
You’re the club link to the outside world
notify the public of your club’s existence
wield the club communication tools
communicate from TMI to the club
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8. Connect with the local community
Publish club meeting times & location
Make club visible in local event calendars
Create the club newsletter
Post on social media sites
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9. Create & maintain the Web site
Core club information for visitors
News & events for members
Recognition for achievements
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10. Manage the club brand image
Make consistent with TM International
Ensure professional look in public
Facilitate members’ use of brand
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11. But what are your real goals?
attract new visitors
create opportunities for outside speaking
establish a positive reputation
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12. Exercise 1: Setting Goals
Count to 1,2,3
Create three PR goals
How will you do this?
How will measure success?
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13. Common Situations
“Nobody seems to notice ....”
“I just don’t have a lot of time for this ....”
“I don’t know if this is working ....”
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14. Exercise 2: Overcoming Barriers
List the three biggest challenges in your club
How can your role as VP of PR work to overcome
these?
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15. Resources
Achieving Success as VP of PR
The VP of PR Role
PR FAQs
Developing a PR Calendar
Toastmasters Branding
Web sites
Logos
Images
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Trainer: Divide trainees into small groups. Have each group develop three public relations goals and create a plan to accomplish the goals. Discuss the goals and strategies developed by the small groups with the entire group.For example, one goal you may have is to promote the club monthly with an article in the local newspaper. Your plan may be to submit one success story about each member to the local newspaper.
Trainer: Solicit trainees for methods for overcoming barriers. Discuss with the group. Conduct a discussion about delegation and how to use it within the scope of this office
And now to teach us how to turn those prospects and guests into members, I’d like you to welcome Chuck Bader, who’ll talk about the VP of Membership role ....