This document discusses the design of a questionnaire for an E&A Survey. It outlines the objectives of designing a questionnaire, including determining what questions to ask, how to phrase them, the proper sequencing, and optimal layout. It also covers pretesting the questionnaire to revise any issues and ensure it meets the research objectives. Specific guidelines are provided on funnel technique, filter questions, pivot questions, status bars, response buttons, and open-ended boxes for internet questionnaires. The pretesting process and preliminary tabulation are described to analyze responses and finalize the questionnaire.

1. E&A Survey
Questionnaire Design
(Source: E&A Survey, Business Research Methods, IBS Mumbai,
28th January 2015)

2. Group 7 : Elephant & Ant
Partners
AADIT MENA
ARCHIT SHARMA
AMEY NIKARANGE
GAURAV ASTHANA
KEYUR CHAUHAN
TUSHAR GAVALI
RAVI SHARMA
YASH DAVE
YOGENDRA PRATAP SINGH

3. 1. Explaining Significance of Questionnaire.
2. Defining Alternatives.
3. Summarizing Guidelines for Questionnaire.
4. Describing the Sequence of Questionnaire.
Objectives of Questionnaire

4. Flow of Questionnaire
 Funnel technique
 Asking general questions before specific questions in order
to obtain responses.
 Filter question
 A question that screens out respondents who are not
qualified to answer a second question.
 Pivot question
 A filter question used to determine which version of a
second question will be asked.

5. 1. What should be asked?
2. How should questions be phrased?
3. In what sequence should the questions be
arranged?
4. What questionnaire layout will best serve the
research objectives?
5. How should the questionnaire be pretested? Does
the questionnaire need to be revised?
With Respect to Vodafone Cellular services
Decisions in Questionnaire Design
Based On E&A Survey

6. Internet Questionnaires Layout
 Layout
 Scrolling layout – entire questionnaire appears on
one page and respondent has the ability to scroll
down.
 Status Bar
 A visual indicator that tells the respondent what
portion of the survey he or she has completed.
 Gird Button
 A circular icon, resembling a button, that activates
one response choice and deactivates others when a
respondent clicks on it.

7. Internet Questionnaire Layout
(cont’d)
 Check Boxes
 typically, a check mark or an X appears in the box
when the respondent clicks on it.
 Open-ended Boxes
 Boxes where respondents can type in their own
answers to open-ended questions.

8. Pretesting and Revising
Questionnaires
 Pretesting Process
 Seeks to determine the respondent’s understanding.
 Preliminary Tabulation
 A tabulation of the results determining whether the
questionnaire will meet the objectives of the
research.

9. Analyzing Questionnaire &
Responses

10. Thank you