With this activity, you are expected to achieve the following learning outcomes: Prepare technology assets negotiations promoting innovative businesses competitiveness. The activity consists of: This course is in English and as it is specified in the Rules and conditions for course development: “The student must develop the proposed activities on due time, in English. Contributions in different languages won´t be evaluated”.

1. VALORACIÓN Y NEGOCIACIÓN
DE TECNOLOGÍA
Step 6 - Prepare technology
negotiations
Students:
 JavierMauricioForero
 Luz EstelaBetancourtDuarte
 BerthaGarcía
Teacher:
JUANCARLOSAMEZQUITA
24 pf may 2022

2. DEFINITION IN THE IP
The Software Company Colombia S.A. is a Colombian company dedicated
to the design and support of applications for managerial purposes.
The company in search of the innovation of new technologies and tools that
achieve the optimization of its processes and project itself in new scenarios
in the region, go to an expert to design a new application that allows
integrating financial accounting data.
The design of this new application will allow the integration of financial
accounting data with the design of a management system that is part of the
principles of the Balanced Scorecard and the Time Drive ABC. This
application that allows the manager to measure in real time the
achievement of their strategies and to continuously monitor them, as well
as allowing them to measure the cost of activities in the organization's
processes.

3. VALUE METHOD
The method with which the negotiation will be carried out
is the market method:
Since the consultant carries out a study of the license
agreements in other companies similar to the Company of
Software Colombia SA, he concluded that the royalty rate
for the use of licenses is in a range that oscillates between
15% and 20% of the projected income and this gives a
higher value to the patent.“
For this study, royalties were established fixed, according
to percentages that range between 15% and 20% of the
projected income, and this gives a higher value to the
patent.

4. GENERAL CONDITIONS OF THE
LICENSING
 Proprietary software is software that is not free or semi-
free. Your use, redistribution or modification is prohibited
, or requires you to request authorization to access your
source code.
 It will be an individual license, stipulated in a specific
period with the aim of setting a competitive price for the
market in the following year.

5. GENERAL CONDITIONS OF THE
LICENSING
 Technology is no longer a luxury or privilege around the world, its use has become a
fundamental element in the personal and business sphere. In such an active and
globalized world, companies must be fast and efficient with all their resources,
technology has arrived to solve problems and eliminate barriers for organizations
through innovative systems that are adaptable to the needs of each one. . What used
to take weeks and even months, today it is possible to finish in a few minutes and
without much effort or complication..

6. One conclusion per student explaining the importance of preparing the
negotiation of a technology to achieve the best results
 Finding the compatibility established in a negotiation, be
complex, but by establishing a technological means for
the operation of a process, it can become profitable,
leading to a point of equilibrium between the interested
parties; showing a competitive profile in the current
market and globalization. Before undertaking a
technology business, companies must analyze the costs
and income that the intangible product will offer as well
as determine the period and type of license, evaluating
the benefits and profits that this technology can achieve.
(Javier MauricioForero
 )

7. One conclusion per student explaining the importance of preparing the
negotiation of a technology to achieve the best results

8. One conclusion per student explaining the importance of preparing the
negotiation of a technology to achieve the best results

9. REFERENCES:
 González, P. G. (2011). An Approximation to a Decision Model to Valuate Intangible Assets: Case
Study Compañía De Software Colombia S.A. Revista Universo Contábil, 7(1), 106–121.
 Dora García Delgado1, Maritza Ortiz Torres2. (May 20, 2021). On the negotiation of
biotechnological products with associated intangibles. In M. O. Dora García Delgado1. Bogotá:
Center for Genetic Engineering and Biotechnology, CIGB.
 Medellín Cabrera, Enrique Alberto, & Arellano, Alejandro. (2019). Technology valuation at
universities: Difficulties and proposals. Contaduría y administración, 64(spe1). Retrieved from:
http://www.scielo.org.mx/pdf/cya/v64nspe1/0186-1042-cya-64-spe1-00005.pdf
 Velandia Rocha Cristian. (2020). La protección del software como obra del intelecto. Retrieved from:
https://www.asuntoslegales.com.co/analisis/cristian-velandia-rocha-400593/la-proteccion-del-
software-como-obra-del-intelecto-3012940

10. THANKS FOR YOUR
ATTENTION