Via Luna Group is a creative marketing agency located in Plano, Texas that offers services including creative design, fulfillment, and dialog marketing. They utilize a 5-step creative process to develop interactive marketing campaigns incorporating dimensional mail, websites, and online tracking to boost client responses and revenue. Via Luna Group prides itself on offering strategic, budget-friendly solutions and engaging clients through conversational marketing approaches.

1. Rethinking Marketing
We design friendly, the Texas way.
(214) 299-8688
(214) 594-5494 fax
TeamUp @ WeFightBoredom.com
www.WeFightBoredom.com
811 East Plano Parkway, Suite 120
Plano, Texas 75074
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential

2. 1 Team up
- We all have high school diplomas
- Our average age is 29
- Our average height is 5’7”
- The ratio of women to men is 1:1
- We love what we do. We do it well.
Number of refrigerators: 3
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential

3. 2 Who are we?
Via Luna Group is a
- Creative Shop
- Fulfillment House
- Anti-Boredom Council
- School of Dialog Marketing
We even have a coffee maker
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential

4. 3 Dialog Marketing
- If a tree falls in the forest, does it make a sound?
- If they don’t respond to your direct mail piece,
did it make a sound?
- Marketing should be a conversation starter.
- Marketing should not be a lecture.
- Do you agree?
Actually, we have 2 coffee makers and a microwave
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential

5. 4 Old School vs. New
Direct Mail vs. Dimensional Mail
Them 0-4%
Traditional Mail Inbound response NEXT TOUCH POINT
Us Dimensional Mail Track response rate Participants identified Online Traffic Data Inbound response
Real-time data delivery
14-34%
NEXT TOUCH POINT
Forget the 7-touch rule. Our value is the ability to
deliver those old school responses plus an additional
10-30% to your doorstep in real-time.
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential

6. 5 Our Creative Process
Kickoff Theme & URLs Full Sitelet Stills Site Coding Quality Control
Strategic Overview Client Approval Client Approval Site Tracking Final Review
Creative Brief Copy & Initial Designs Mail Piece Dialog Engine Client Approval
Client Approval Client Approval Client Approval Fulfillment Launch
Our 5-step, 20-milestone program has been tested
and always passes with flying colors.
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential

7. 6 Measuring Success
- Revenue is usually number one on the list.
- Calls-to-action are a close second.
- There are other marketing metrics used to guage success,
like hit rate, click-throughs, returns, and time.
- Each client has specific goals, so we tailor each
campaign to maximize the impact.
- We’re winners. When was the last time a direct
mail campaign won you $3,000,000 in revenue?
Did we tell you we have a money tree?
Email teamup@wefightboredom.com for a picture of it.
Remember to put “Tree” in your subject line.
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential

8. 7 Target Audience
- Do you know what your customer looks like?
- Wish more people knew about you?
- Do you have a list of those people we can target?
- Your audience is not stupid, but they are busy.
- We give your marketing a Human Touch.
Yep, we just worked a Bruce Springsteen
reference into this slide deck. After all, “I just
want someone to talk to”.
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential

9. 8 Logistics
- Outsourced creative is nothing new.
- Web-based project management is newer.
- Personalized Flash websites are newest.
- We take you from conception to launch and beyond.
- We manage the logistics.
We really dig Basecamp and Highrise. If you work
with us you’ll get to work in Basecamp, but you’ll
end up in Highrise. Ask us why.
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential

10. 9 Expectations
- Straight talk
- Budget friendly payment terms
- Big ideas, good design and fun (smart) people
Our guess is that you expect the same from us.
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential

11. 10 Skunk Works
We are passionate about interactive media. Here are a few of
the fun, new products we are building for you.
- Opt-in only websites
- Sales resource centers
- Web-based CRMs for small businesses
- SMS for list building
Want to learn more about these? Text PENNY to 66937.
Get alerts via text message, or email. Your choice.
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential

12. 11 Brainstorming
- Are you ready to make a commitment?
- Do you want to stop building boring programs?
- Is a paradigm shift just what the doctor ordered?
Did you answer ‘yes’ to any of these? If so, your needs
and our talents jive and we should talk. By the way, let
us know who sent this to you!
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential

13. 12 Eye Candy
We’ll save you this spot.
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential