Vivafit is a European fitness franchising brand founded in Portugal in 2002 by American Connie Ruiz and Portuguese Pedro Ruiz. It focuses on exercise and Mediterranean eating for women's weight loss and fitness. Vivafit has grown to over 80 studios across 10 countries in Europe, Asia, and the Middle East. Its success is based on proven circuit training and nutrition programs as well as franchising support.

1. VIVAFIT

2. The Founders:
The Co-founders are an
entrepreneurial and visionary
wife/husband team: Connie and Pedro
Ruiz.
Connie is from the United States and
has been in the fitness industry for
more than 20 years; Pedro has more
than 26 years of experience in
engineering, management and
entrepreneurship.
The Beginning
Vivafit started in 2003 with the opening of its
pilot unit in Lisbon, Portugal.

3. Who Are We?
• A European fitness franchising exercise & Mediterranean eating.
• A Portuguese brand in international expansion.
• Fitness Studios exclusively for women.

4. Mission
To motivate women to lose weight and get in shape with
healthy habits of exercise and nutrition.
Vivafit Team Portugal

5. Milestones
• 2002 – Company founded by Connie and Pedro Ruiz, President and
CEO;
• 2003 – First gym opened in January with express circuit system and then:
- introduced pilates
- members of IHRSA
• 2004 – First franchise unit opened in December.
• 2005-2008 – Network grew to 80% market share in
Portugal.
- Connie and Pedro won the European Leader
Award from IHRSA
2009 – The “Portuguese Franchise Institute” awards Vivafit the quickest growth
franchise in Portugal.
- Launch of Body Vive 30 min. as a pilot with Les Mills
- Manz Career award. (Manz.pt)
2010 - Launched Body Balance 30min, another pilot with Les Mills

6. 2011 - First Master Franchisee opens in New Delhi, India
- Vivafit launches nutrition and coaching program
- Second Master Franchise signed with Singapore
- Third Master Franchise signed with Uruguay
2012 - Vivafit launches On Line Class Reservations
- Fourth Master Franchise openings in India – Bangalore
- Vivafit CEO wins the Entrepeneur of the year Award
Milestones
2013 - Opening of the 3rd, 4th, and 5th Vivafits in India.
- 4th Opening in Singapore.
- Master Franchise contracts signed for Abu Dhabi and Oman
2014 - Opening 4 more Vivafits in India (9 in total)
- Master Franchise contracts for Indonesia, Saudi Arabia and Taiwan
- Two more Franchise contracts in India
- Openings in Abu Dhabi, Oman, Singapore, Spain and Indonesia.
- Launching of App for online booking
- Master Franchise contract signed for Taiwan

7. Milestones
2015 - Master Franchise contract signed for Dubai; Franchise contract for
Kazakhstan;
- Opening of the 1st Vivafit in Taiwan, Dubai and Kazakhstan; 11 Vivafits in
India
2016
- Lauching of the new and trendy class, in Portugal – S.Barre

8. Vivafit Map
India | Singapore | Abu Dhabi | Dubai |Uruguay | Indonesia |Spain |
Oman | Kazakhstan | Taiwan | Portugal

9. What is a Vivafit?
Center Features
2,000 to 4,000 sq ft total area
Club Team
-1 manager
-1 sales person
- 3 full time instructors
-1 Part-time dietitian

10. Extra Income:
Personal Training
Exercise Clothes
Personal Nutritionist
Nutrition supplements
Courses
Multiple revenue streams
Personal Training
Merchandising
Courses and workshops

12. Group Classes

13. Group Classes

14. Class Schedule Example

15. Vivafit App
VIVAFIT APP allows members to book classes from their
smart phones

16. 16
Windows

17. Windows

18. Facilities

19. Facilities

20. Facilities

21. Facilities

22. Facilities

23. Facilities

24. Sales & Marketing are KEY factors to your
business growth and success.
Marketing & Publicity

25. Vivafit nutrition with proven results
PROVEN RESULTS
CÁTIA SILVA
Lost 10 kilos during a 6
WEEKS CHALLENGE and a
total of 55 kilos

26. VIVAFIT NUTRITION PROGRAM

27. Vivafit Nutrition Software

28. Vivafit Software

29. Reaching the comunity

30. Benefit from our know-how and proven success.
Economy of scale network.
Networking among franchisees.
Operational support and technical assistance during the term of the
Franchise contract
Benefits of being a Vivafit Franchisee

31. Vivafit has a team of experienced staff who will
train you and support you with the following:
Fitness
Human Resources
Network support
Software support
Marketing materials
Training and Support

32. Sales and Marketing training
Operational Training
Service and Circuit Training
Team Support, Coaching and Consulting
Vivafit consultant during and after the
opening – on site
Initial Training

33. • Yearly International Convention in Portugal - 2015
Advanced Training

34. Vivafit Convention Portugal

35. Vivafit with Portuguese Minister of Health in Riyadh April 2013
Vivafit around the World

36. Gurgaon Mega Mall
In India:
Signature of South India Master Contract
witnessed by the Portuguese Minister of
Foreign Affairs, with the owner Raman Nair
and CEO Pedro Ruiz

37. Portuguese Minister of Foreign
Affairs cuts the ribbon in
Gurgaon ILD - March 2013
Gurgaon ILD
In India:
Lucknow
Ambassador of Portugal
cutting the ribbon

38. Abu Dhabi Shining Towers -
Portuguese Deputy Prime Minister
cuts the ribbon
United Arab Emirates
Dubai - Tecom

39. Vivafit Owner
Jonas Ogren,
2014 International Master Franchisee
of the year
Singapore

40. Vivafit Owner Ulises Fontanini, 2015 International Master
Franchisee of the year
Uruguay

41. Indonesia – Inauguration Event in Jakarta
Miss Universe Portugal, Vivafit
Owner Pak Abrian Natan, Vivafit
CEO Pedro Ruiz and Ambassador of
Portugal in Indonesia Mr. Joaquim
Moreira de Lemos

42. Taiwan
Pedro Ruiz, Andrew Tratz and Joyce Chen, master franchisees for
Taiwan, witnessed by the Ambassador of Portugal Mr. Joaquim
Moreira de Lemos and Miss Universe Portugal

43. Her Royal Highness Al
Shaikha Naama Mustahail Al
Mashani cuts the ribbon of the
first Vivafit, in Shatti, Muscat.
Oman – Inauguration Event
Vivafit Team

44. Kazakhstan
The contract for the city of Atyrau
was signed with Franchisee Lev
Gudimenko at Portuguese
Government trade agency AICEP , in
Lisbon, Portugal, and was witnessed
by the administrator of Aicep and
Miss Portugal.

45. 1. Have Management or Leadership
experience
2. Identify with Vivafit values and vision
3. Believe in Vivafit success
4. Are disciplined and dedicated to
the business
5. Have the available needed investment
capital
We are looking for investors who…
Vivafit Franchisee profile

46. - It’s the right industry! The business of health and fitness,
integrated with leisure industry, is one of the five most
prosperous industries of the decade
- Proven successful systems! Vivafit centers have
excellent service and provide their members with
personalized instruction, effective results and a
workout that is quick easy and fun.
- Well respected brand and industry leader!
- Our mission is to run a successful business with
a quick ROI!
- Use of VIVAFIT trademarks, logos, websites.
- Initial and on-going training & support.
Opportunity to be a Vivafit Franchisee

47. 47
Industry Facts USA:
•More than 2 in 3 adults are considered to be
overweight or obese;
•Fitness industry is considered “recession
proof”;
•Current penetration rate is approximately
15%;
•Fitness industry is a $20 billion industry;
•Weight loss industry is a $69 billion industry;
•The average American goes on a diet 4 times
a year;
•80% of women join for weight loss results;
•Fitness profession fastest growing at 24%
until 2020.
•Data combiled from the National Health and
Nutrition Examination Survey, 2009–2010;
IHRSA; Marketdata Enterprises, 2012; US
Bureau of Labor Statistics

48. 48
Club Business International – July 2012 letter to the editor:
“The essay written recently by CBI Managing Editor Rebecca K. Maverick is an important one
(see “Proper Nutrition: A Matter of Life or Death,” CBI Unbound, May 15). For too long,
healthy
exercise and healthy nutrition have operated out of seperate silos. The time will come –
and it
will be soon – when the clubs with the best fitness programs will also be offering the best
nutrition programs. This can also become an important new revenue center.”
John McCarthy, Executive
Director Emeritus

49. VIVAFIT appreciates your interest!
THANK
YOU!