eye square 10 years after | Der Beitrag der impliziten Forschung zum Verständ...eye square
eye square revolutionierte in den vergangenen zehn Jahren die implizite Forschung.
Dr. Matthias Rothensee hielt seinen Talk "eye square 10 years after" auf der Research & Results 2014
eye square celebrates 10+ years of having established innovative, radically new ways of doing implicit user experience, brand, media and marketing research.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
eye square 10 years after | Der Beitrag der impliziten Forschung zum Verständ...eye square
eye square revolutionierte in den vergangenen zehn Jahren die implizite Forschung.
Dr. Matthias Rothensee hielt seinen Talk "eye square 10 years after" auf der Research & Results 2014
eye square celebrates 10+ years of having established innovative, radically new ways of doing implicit user experience, brand, media and marketing research.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
15. 个性内容
精准营销
The Most Powerful Mobile Media VIVA 品牌营销中心 2011.12.01
16. 广告 等!
1,市场:总量尚小,增长迅猛。2011美国突破10亿美元大关,中
国达35亿元人民币
2,形式:APP联盟和自有广告系统的角逐
3,计价:延用互联网流量模式较多,第三方监测还在发展
4,销售:综合运用各类无线工具的立体销售占优
5,广告主:APP广告为主,品牌广告正崛起
The Most Powerful Mobile Media VIVA 品牌营销中心 2011.12.01
17. 付费 悬!
1,电信运营商:很猛也很有问题
2,应用商店:规模有限
3,电商:过分乐观
4,自有计费:鲜有成功
5,软硬件结合:尚待观察
The Most Powerful Mobile Media VIVA 品牌营销中心 2011.12.01
18. 应用:VIVA畅读,VivaMe维我
新浪微博:viva王洁明
The Most Powerful Mobile Media VIVA 品牌营销中心 2011.12.01