Vitrue provides a comprehensive social media platform and turnkey products to drive customer acquisition and brand awareness for brands. They recommend that American Express (AMEX) use Vitrue solutions like Tabs, mobile apps, and insights to organize their brands and sub-brands in one place on Facebook. This will provide fans with a holistic brand presence and exceptional access to each product while quantifying the effectiveness of messaging. Engaging fans through questions, contests and customized apps can help AMEX better understand fan lifestyles and spending habits to improve relationships. Consistency across social networks and measuring all activity is key to success.
Social commerce. Webcongress Miami 2012.David Boronat
1. The document discusses how social commerce is evolving beyond just integrating Facebook features like "Like" buttons on websites. True social commerce involves understanding what users want and expect from social interactions and purchases.
2. Key aspects of social commerce include user reviews and recommendations from friends influencing purchase decisions, products being discovered through social networks, and shopping becoming a more social experience where users can discuss purchases in real-time.
3. Brands are looking to integrate social profiles and conversations more fully into their online experiences and shopping processes to better understand customer relationships and encourage viral marketing through social currencies and conversations.
Examples Of How Hotels Are Using Social Media A Guide For Getting StartedFernando Holanda
The document discusses how hotels are embracing social media in 2010. It provides examples of how major hotel brands like Starwood, Hyatt, Marriott, and Wyndham are utilizing platforms like Facebook, Twitter, YouTube, and Flickr. It also shares strategies individual hotels have used successfully on social media. The document concludes with best practices for hotels, including using social media to enhance email marketing, engaging customers already using these channels, tips for using Twitter and Facebook effectively, and the importance of user-generated content.
Examples of how hotels are using social media - a guide for getting startedVisit Kissimmee
Via HVS - From effectively using Twitter to leveraging Facebook, YouTube and blogging, this article contains examples of how hotels have been engaging in various social media. Also included is input from several hotel executives about their experiences thus far.
The document discusses how hotels are embracing social media in 2010. It provides examples of how major hotel brands like Starwood, Hyatt, Marriott, and Wyndham are utilizing platforms like Facebook, Twitter, YouTube, and Flickr. It also shares strategies individual hotels have used successfully on social media. The document concludes with best practices for hotels, including using social media to enhance email marketing, engaging customers already using these channels, tips for using Twitter and Facebook effectively, and the importance of user-generated content.
Hotels are increasingly using social media to market to and engage with customers. The document discusses how hotels can use platforms like Facebook, Twitter, YouTube, and blogs to provide travel information, offer discounts and promotions, run contests and giveaways, and respond to customer reviews to both attract new customers and build loyalty. It also provides examples of how major hotel brands like Marriott, Kimpton, InterContinental, and Wyndham are leveraging social media through tactics like video postcards, hashtag contests, and rewards for followers.
Delta and Southwest Airlines were compared across various media platforms. Southwest's website was strongest at quickly providing flight booking and vacation packages. However, Delta engaged better with its target audiences by tailoring its message to each platform, such as using Facebook to highlight its commitment to social causes and using Instagram to inspire travel. Overall, Delta showed superiority in engaging customers through a platform-specific approach.
Honestly, we didn't write this book to school you on the fundamentals of social media. In fact, we wrote it for experienced marketers like you, who have established lucrative social media channels for their businesses, and continue to forge meaningful connections with the customers, fans, and followers they serve. Because like you, we're enthusiastic about the ongoing impact social media can have on businesses in the future.
Social commerce. Webcongress Miami 2012.David Boronat
1. The document discusses how social commerce is evolving beyond just integrating Facebook features like "Like" buttons on websites. True social commerce involves understanding what users want and expect from social interactions and purchases.
2. Key aspects of social commerce include user reviews and recommendations from friends influencing purchase decisions, products being discovered through social networks, and shopping becoming a more social experience where users can discuss purchases in real-time.
3. Brands are looking to integrate social profiles and conversations more fully into their online experiences and shopping processes to better understand customer relationships and encourage viral marketing through social currencies and conversations.
Examples Of How Hotels Are Using Social Media A Guide For Getting StartedFernando Holanda
The document discusses how hotels are embracing social media in 2010. It provides examples of how major hotel brands like Starwood, Hyatt, Marriott, and Wyndham are utilizing platforms like Facebook, Twitter, YouTube, and Flickr. It also shares strategies individual hotels have used successfully on social media. The document concludes with best practices for hotels, including using social media to enhance email marketing, engaging customers already using these channels, tips for using Twitter and Facebook effectively, and the importance of user-generated content.
Examples of how hotels are using social media - a guide for getting startedVisit Kissimmee
Via HVS - From effectively using Twitter to leveraging Facebook, YouTube and blogging, this article contains examples of how hotels have been engaging in various social media. Also included is input from several hotel executives about their experiences thus far.
The document discusses how hotels are embracing social media in 2010. It provides examples of how major hotel brands like Starwood, Hyatt, Marriott, and Wyndham are utilizing platforms like Facebook, Twitter, YouTube, and Flickr. It also shares strategies individual hotels have used successfully on social media. The document concludes with best practices for hotels, including using social media to enhance email marketing, engaging customers already using these channels, tips for using Twitter and Facebook effectively, and the importance of user-generated content.
Hotels are increasingly using social media to market to and engage with customers. The document discusses how hotels can use platforms like Facebook, Twitter, YouTube, and blogs to provide travel information, offer discounts and promotions, run contests and giveaways, and respond to customer reviews to both attract new customers and build loyalty. It also provides examples of how major hotel brands like Marriott, Kimpton, InterContinental, and Wyndham are leveraging social media through tactics like video postcards, hashtag contests, and rewards for followers.
Delta and Southwest Airlines were compared across various media platforms. Southwest's website was strongest at quickly providing flight booking and vacation packages. However, Delta engaged better with its target audiences by tailoring its message to each platform, such as using Facebook to highlight its commitment to social causes and using Instagram to inspire travel. Overall, Delta showed superiority in engaging customers through a platform-specific approach.
Honestly, we didn't write this book to school you on the fundamentals of social media. In fact, we wrote it for experienced marketers like you, who have established lucrative social media channels for their businesses, and continue to forge meaningful connections with the customers, fans, and followers they serve. Because like you, we're enthusiastic about the ongoing impact social media can have on businesses in the future.
Effective tools to increase the visibility of your brand on social networksCool Tabs
This document describes Cool-Tabs, a social media marketing platform. It allows brands to manage campaigns across social networks, maximize their presence, and increase conversions. Key features include apps to customize Facebook pages without coding, create promotions and contests on Facebook, Twitter, and Instagram, and manage campaigns from a single platform. It also provides pricing plans starting at $479 per month, examples of customized pages and campaigns, and touts its success in helping over 8,000 brands run social media campaigns.
This document contains terms and conditions and chapters for a book about using social media for marketing purposes. It discusses throwing contests or games to engage users, giving away prizes to generate buzz, gaining loyalty by involving users in brand decisions, helping charitable causes to build credibility, and using humor to get people's attention on social media. The overall message is that social media should be used as a two-way relationship with users, by providing value and engaging them through contests, giveaways, feedback, and fun content.
This document contains terms and conditions and chapters for a book about using social media for marketing purposes. It discusses throwing contests or games to engage users, giving away prizes to generate buzz, gaining loyalty by involving users in brand decisions, helping charitable causes to build credibility, and using humor to get people's attention on social media. The overall message is that social media should be used as a two-way relationship with users, providing value for them in order to generate engagement, word-of-mouth promotion, and ultimately sales.
Social media is in the end about relationships. It should be deemed a
two-way street. As a brand, you aren't there to market a product,
you're there to communicate and associate. If you attack social media
with gross sales as your end destination, your audience will
detect it and, most likely, you'll be snubbed.
This document outlines terms and conditions for a report and discusses not providing guarantees of income from advice in the book. It includes a table of contents that lists 5 chapters, including throwing a game or contest, giveaways, gaining loyalty by providing a stake in the brand, building credibility by helping others, and having some fun. The foreword discusses social media being about relationships and providing value to consumers to build loyalty over time.
This document outlines terms and conditions for a report and discusses not providing guarantees of income from advice in the book. It includes a table of contents that lists 5 chapters, including throwing a game or contest, giveaways, gaining loyalty by providing a stake in the brand, building credibility by helping others, and having some fun. The foreword discusses social media being about relationships and providing value to consumers to build loyalty over time through consistent meaningful messaging.
The new internet marketing shift | internet marketing strategy 2021MallTake
This document provides guidelines for using humor and fun activities on social media to engage audiences and promote brands. It discusses how a company that tests blenders gained viral popularity and success by creating amusing videos of blending unusual items. The "Will it Blend?" videos attracted massive online attention. The document advises keeping humor politically correct and avoiding offensive or dark jokes, as the goal is attracting and engaging people rather than stand-up comedy. Fun contests or challenges that inspire people to interact on social media are also recommended as ways to build buzz and loyalty to the brand.
Social media is in the end about relationships. It should be deemed a two-way street. As a brand, you aren't there to market a product, you're there to communicate and associate. If you attack social media with gross sales as your end destination, your audience will detect it and, most likely, you'll be snubbed.
But, if you provide your audience something valuable, and your message is real, (you aren't manipulating it) consumers are inclined to take heed. Provide users engaging material, helpful info, streamlined client service, or bonuses like discounts and gratis gifts consistently, and you've the makings of a fit long-term relationship with a brand promoter willing to blab your praises to the globe.
After which, as long as you pull your weight by maintaining your message, meaning reliable and meaningful, consumers tend to remain loyal and express that in income generated over time and favorable references expressed amid their peers. That's the true return on social media.
Amazing! All niche websites template are available made internet marketing easy. Earn more and more using it. Boost your online business. Click on the cover page for more info_.
This document provides 3 steps for integrating social media into sponsorship offerings to attract new sponsors and increase revenue. Step 1 is to offer sponsors an engaged audience by integrating social media. Step 2 is to create "ownable" sponsorships that brands want to invest in long-term. Step 3 is to offer compelling experiences that consumers want to participate in, such as polls, hashtags, and contests. Examples are provided of social sponsorships between media properties and brands that drove engagement.
The document provides an overview of 20 examples of notable digital marketing campaigns that influenced the author's thinking. It highlights initiatives in three areas: shopper empowerment, brand engagement, and incentives/loyalty. The examples range from social shopping websites and virtual dressing rooms to mobile marketing apps and a car company's social media experiment. The author believes examining these cases can help companies shape their digital strategies.
A social media focus group uses viral marketing through social networks like Facebook and text messaging to get everyday people to review a business. This generates referrals which account for 78% of advertising. Viral marketing has a 3:1 conversion ratio. The document discusses how social media focus groups work, monitoring feedback, and social promotion package costs for businesses.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
The document describes several marketing promotions with objectives such as increasing sales, brand awareness, customer engagement on social media, and credit card acquisitions. The promotions proposed solutions such as sweepstakes, contests, instant win games, mystery shopper programs, sampling promotions, and employee incentive programs. Common elements across many of the promotions included online registration, social media integration, and using unique codes to track entries and prizes.
1) The document outlines strategies for acquiring followers and promoting content on WeChat, including getting an account ready, creating shareable content, using viral marketing techniques, paid promotions, and offline promotions.
2) Examples are provided of campaigns run by brands like Tiffany & Co, Kate Spade, IHG, The Venetian, Starbucks, and Burdigala that successfully used WeChat for promotions around holidays and travel seasons.
3) The presentation was given by Jeff Fish, Co-Founder and Global Head of Client Strategy at TMG Worldwide, to explain how to grow a following and launch successful marketing campaigns on WeChat.
The document discusses how various companies are humanizing their social media presence to strengthen customer relationships. It provides examples of Starbucks, Home Depot, Sprint, Intuit, Tropicana, Fuji Film, and Panasonic leveraging social media to gain customer feedback, drive innovation, and build brand loyalty. Volkswagen consolidated its Facebook pages and rewarded top fans with a trip to a racing event to show appreciation for their social media engagement.
Social media success strategies June 2010 by CEO Hillary Bresslerhillarybressler
The document discusses social media strategies for business success. It defines social media and provides statistics on the growth and usage of major platforms like Facebook and Twitter. The presentation outlines how companies can use social media for sales, branding, customer service, recruiting, and more. It provides best practices like listening to customers, telling your story, and setting realistic expectations. Challenges discussed include not replacing other marketing, the difficulty of monetization, and dealing with bad reviews. Monitoring tools and the latest platforms like Foursquare and Twitter advertising are also mentioned.
Creating Customer Value Through Social MediaPaul McAdam
As the most-popular online activity, social media represents a fundamental shift in the way people communicate with each other and with businesses. The gateway into social media conversations via corporate social responsibility (CSR) initiatives represents a relatively low-risk usage of social media by financial institutions. However, financial institutions are now borrowing from the pages of companies in other industries, as well as leveraging their core competencies, to accomplish objectives beyond gaining attention and brand-building that CSR initiatives address.
The V.social festival campaign aims to shift young consumers' perceptions of the V brand and position V as powering social moments. The campaign centers around a 2-week Facebook competition where teams earn points by scanning QR codes on V cans, with the prize being the opportunity to curate their own V.social festival. It aims to have 50,000 contestants and generate 200,000 Facebook mentions in February 2013 by leveraging social media obsession and the desire to connect online within the target demographic.
FIX = Forward Innovation Xchange
“An innovation nation is a country that is committed to constantly reinventing the nature of its innovation capabilities to improve the lot of humanity” (Kao, 2007, p.14).
The United States is falling hard and fast beneath the learning curves of other nations, and our current schools are not preparing students with the necessary skills to face emerging market expansion, automation, and a more competitive global labor force. While older generations retire from a more comfortable life of abundance from the post-war boom, younger generations will inherit such predicaments as over-populated jails, poor health-care systems, oil dependency, overflowing landfills, aging infrastructure, and resource depletion. To remain competitive in a shifting global economy, our children must acquire the ability to innovate and the agility to reinvent a more promising future (Kao, 2007).
Effective tools to increase the visibility of your brand on social networksCool Tabs
This document describes Cool-Tabs, a social media marketing platform. It allows brands to manage campaigns across social networks, maximize their presence, and increase conversions. Key features include apps to customize Facebook pages without coding, create promotions and contests on Facebook, Twitter, and Instagram, and manage campaigns from a single platform. It also provides pricing plans starting at $479 per month, examples of customized pages and campaigns, and touts its success in helping over 8,000 brands run social media campaigns.
This document contains terms and conditions and chapters for a book about using social media for marketing purposes. It discusses throwing contests or games to engage users, giving away prizes to generate buzz, gaining loyalty by involving users in brand decisions, helping charitable causes to build credibility, and using humor to get people's attention on social media. The overall message is that social media should be used as a two-way relationship with users, by providing value and engaging them through contests, giveaways, feedback, and fun content.
This document contains terms and conditions and chapters for a book about using social media for marketing purposes. It discusses throwing contests or games to engage users, giving away prizes to generate buzz, gaining loyalty by involving users in brand decisions, helping charitable causes to build credibility, and using humor to get people's attention on social media. The overall message is that social media should be used as a two-way relationship with users, providing value for them in order to generate engagement, word-of-mouth promotion, and ultimately sales.
Social media is in the end about relationships. It should be deemed a
two-way street. As a brand, you aren't there to market a product,
you're there to communicate and associate. If you attack social media
with gross sales as your end destination, your audience will
detect it and, most likely, you'll be snubbed.
This document outlines terms and conditions for a report and discusses not providing guarantees of income from advice in the book. It includes a table of contents that lists 5 chapters, including throwing a game or contest, giveaways, gaining loyalty by providing a stake in the brand, building credibility by helping others, and having some fun. The foreword discusses social media being about relationships and providing value to consumers to build loyalty over time.
This document outlines terms and conditions for a report and discusses not providing guarantees of income from advice in the book. It includes a table of contents that lists 5 chapters, including throwing a game or contest, giveaways, gaining loyalty by providing a stake in the brand, building credibility by helping others, and having some fun. The foreword discusses social media being about relationships and providing value to consumers to build loyalty over time through consistent meaningful messaging.
The new internet marketing shift | internet marketing strategy 2021MallTake
This document provides guidelines for using humor and fun activities on social media to engage audiences and promote brands. It discusses how a company that tests blenders gained viral popularity and success by creating amusing videos of blending unusual items. The "Will it Blend?" videos attracted massive online attention. The document advises keeping humor politically correct and avoiding offensive or dark jokes, as the goal is attracting and engaging people rather than stand-up comedy. Fun contests or challenges that inspire people to interact on social media are also recommended as ways to build buzz and loyalty to the brand.
Social media is in the end about relationships. It should be deemed a two-way street. As a brand, you aren't there to market a product, you're there to communicate and associate. If you attack social media with gross sales as your end destination, your audience will detect it and, most likely, you'll be snubbed.
But, if you provide your audience something valuable, and your message is real, (you aren't manipulating it) consumers are inclined to take heed. Provide users engaging material, helpful info, streamlined client service, or bonuses like discounts and gratis gifts consistently, and you've the makings of a fit long-term relationship with a brand promoter willing to blab your praises to the globe.
After which, as long as you pull your weight by maintaining your message, meaning reliable and meaningful, consumers tend to remain loyal and express that in income generated over time and favorable references expressed amid their peers. That's the true return on social media.
Amazing! All niche websites template are available made internet marketing easy. Earn more and more using it. Boost your online business. Click on the cover page for more info_.
This document provides 3 steps for integrating social media into sponsorship offerings to attract new sponsors and increase revenue. Step 1 is to offer sponsors an engaged audience by integrating social media. Step 2 is to create "ownable" sponsorships that brands want to invest in long-term. Step 3 is to offer compelling experiences that consumers want to participate in, such as polls, hashtags, and contests. Examples are provided of social sponsorships between media properties and brands that drove engagement.
The document provides an overview of 20 examples of notable digital marketing campaigns that influenced the author's thinking. It highlights initiatives in three areas: shopper empowerment, brand engagement, and incentives/loyalty. The examples range from social shopping websites and virtual dressing rooms to mobile marketing apps and a car company's social media experiment. The author believes examining these cases can help companies shape their digital strategies.
A social media focus group uses viral marketing through social networks like Facebook and text messaging to get everyday people to review a business. This generates referrals which account for 78% of advertising. Viral marketing has a 3:1 conversion ratio. The document discusses how social media focus groups work, monitoring feedback, and social promotion package costs for businesses.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
The document describes several marketing promotions with objectives such as increasing sales, brand awareness, customer engagement on social media, and credit card acquisitions. The promotions proposed solutions such as sweepstakes, contests, instant win games, mystery shopper programs, sampling promotions, and employee incentive programs. Common elements across many of the promotions included online registration, social media integration, and using unique codes to track entries and prizes.
1) The document outlines strategies for acquiring followers and promoting content on WeChat, including getting an account ready, creating shareable content, using viral marketing techniques, paid promotions, and offline promotions.
2) Examples are provided of campaigns run by brands like Tiffany & Co, Kate Spade, IHG, The Venetian, Starbucks, and Burdigala that successfully used WeChat for promotions around holidays and travel seasons.
3) The presentation was given by Jeff Fish, Co-Founder and Global Head of Client Strategy at TMG Worldwide, to explain how to grow a following and launch successful marketing campaigns on WeChat.
The document discusses how various companies are humanizing their social media presence to strengthen customer relationships. It provides examples of Starbucks, Home Depot, Sprint, Intuit, Tropicana, Fuji Film, and Panasonic leveraging social media to gain customer feedback, drive innovation, and build brand loyalty. Volkswagen consolidated its Facebook pages and rewarded top fans with a trip to a racing event to show appreciation for their social media engagement.
Social media success strategies June 2010 by CEO Hillary Bresslerhillarybressler
The document discusses social media strategies for business success. It defines social media and provides statistics on the growth and usage of major platforms like Facebook and Twitter. The presentation outlines how companies can use social media for sales, branding, customer service, recruiting, and more. It provides best practices like listening to customers, telling your story, and setting realistic expectations. Challenges discussed include not replacing other marketing, the difficulty of monetization, and dealing with bad reviews. Monitoring tools and the latest platforms like Foursquare and Twitter advertising are also mentioned.
Creating Customer Value Through Social MediaPaul McAdam
As the most-popular online activity, social media represents a fundamental shift in the way people communicate with each other and with businesses. The gateway into social media conversations via corporate social responsibility (CSR) initiatives represents a relatively low-risk usage of social media by financial institutions. However, financial institutions are now borrowing from the pages of companies in other industries, as well as leveraging their core competencies, to accomplish objectives beyond gaining attention and brand-building that CSR initiatives address.
The V.social festival campaign aims to shift young consumers' perceptions of the V brand and position V as powering social moments. The campaign centers around a 2-week Facebook competition where teams earn points by scanning QR codes on V cans, with the prize being the opportunity to curate their own V.social festival. It aims to have 50,000 contestants and generate 200,000 Facebook mentions in February 2013 by leveraging social media obsession and the desire to connect online within the target demographic.
Similar to Vitrue Social Media Solutions - Client: American Express (20)
FIX = Forward Innovation Xchange
“An innovation nation is a country that is committed to constantly reinventing the nature of its innovation capabilities to improve the lot of humanity” (Kao, 2007, p.14).
The United States is falling hard and fast beneath the learning curves of other nations, and our current schools are not preparing students with the necessary skills to face emerging market expansion, automation, and a more competitive global labor force. While older generations retire from a more comfortable life of abundance from the post-war boom, younger generations will inherit such predicaments as over-populated jails, poor health-care systems, oil dependency, overflowing landfills, aging infrastructure, and resource depletion. To remain competitive in a shifting global economy, our children must acquire the ability to innovate and the agility to reinvent a more promising future (Kao, 2007).
The document discusses several key factors affecting the commercial airline industry, including fuel costs, weather, mergers and acquisitions between airlines, competition among carriers, and customer service. It provides details on various airlines' strategies to improve fuel efficiency, deals with rising fuel prices, and addresses challenges and opportunities presented by industry consolidation through mergers.
Couture International Jeweler is the official magazine of the Couture Jewelry Collection and Conference, providing comprehensive coverage of fine jewelry design worldwide for over 75 years. It publishes 6 issues annually, each featuring articles on specific countries' couture markets and sections on trends, people, and industry events. Read by over 20,000 subscribers including couture retailers and designers, it is the premier publication for connecting couture designers and retailers.
1) The document discusses interactive marketing strategies across multiple brands, including display advertising, interactive advertising, affiliate marketing, and social media optimization.
2) The strategies aim to connect users and potential buyers/sellers 365 days a year beyond trade shows, with consistent messaging across brands.
3) Examples include web banners, animation, widgets, list advertising, interactive ads, affiliate inclusion, blog posts, and seller opportunities like email marketing and SEO.
- The document reflects on the importance of learning from the past and present to make choices that positively impact the future. It discusses issues with the current education system and ways to improve education to focus on creativity, critical thinking, and sustainability. The author expresses a vision for bringing people together across differences to address societal and environmental challenges through innovation and protecting future generations.
This document outlines plans for a 360 Green event in New York City to educate and promote sustainability. The event's goals are to bring 60,000 attendees over 5 days, establish 360 Green annually in NYC, and raise $500,000 through carbon offsets. It will include trade shows, lectures, exhibits, and competitions at the Javits Center, which will undergo a green renovation. Programming will focus on green initiatives in NYC and feature a model green home, electric taxis, bike programs, and the opening of the High Line park.
The document discusses strategies for a restaurant business called Pret to succeed during an economic recession. It identifies challenges such as competition, location, conservative spending, and sustainability. It recommends focusing on customers, employees, niche markets, and partnerships with suppliers. Specific strategies proposed include targeting tourist areas, senior citizens, families with kids, and baby boomers. The document also provides suggestions for improving Pret's website, community engagement, and highlighting its sustainable and organic offerings.
This document contains details for food and beverage deliveries for several fashion shows, including delivery times, locations, menus, staffing requirements, and contact information. Deliveries are scheduled between September 9-17, 2009 for shows ranging from 40 to 250 people. Locations include tents, showrooms, and hotels in New York City. Menus include sandwiches, pastries, yogurt, coffee and tea. Delivery and pick-up times are specified for each event.
The document discusses several websites focused on retail industries including food, jewelry, sports, and health/fitness. It provides statistics on traffic, newsletter subscribers, unique visitors, and demographics of the combined audience which includes professionals across various business roles and organization sizes. Purchase decisions and travel behaviors are also detailed.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Vitrue Social Media Solutions - Client: American Express
1. Vitrue - We Make Brands Social
One Grand Central Place
60 E 42nd Street, Suite 813
New York, NY 10017
212.863.9843
support@vitrue.com
www.vitrue.com
www.facebook.com/vitrue
Danielle Vitrue
212.863.9843
danielle@vitrue.com
Vitrue
We Make Brands Social
Source: pub.vitrue.com
Combine a comprehensive
social media platform with
turnkey products that drives
customer acquisition and brand
awareness.
www.americanexpress.com
www.f acebook.com/americanexpress
2. AMEX How would you recommend applying Vitrue
solutions to enhance and organize the AMEX brand and
sub-brands to take us to the next level socially and
engage with our customers and fans?
Danielle Vitrue I will focus on three key points while
addressing this question in my recommendations.
Your brand prides itself in:
- Exceptional access to products
- Insights
- Experiences that enrich lives and build business
success
3. So Many Different Cards but which one is for me and
my lifestyle?
Amex .com = information = one-way dialogue.
Amex.com a community where people can
interact, access content (pros, cons and tips) and
connect via shared interests = Two-way dialogue.
Check out FB these comments…
Mary - I just purchased a new Apple laptop using my
ZYNC card and earned 5x the points because I
purchased online instead of in-store.
Victor @Mary - Thanks for the tip, I was thinking
about buying a new mac next week.
Mary @Victor - Make sure you purchase before
February 15th, that’s when the promotion ends.
Victor @Mary - Wow how do you know this.
Mary @ Victor - Connect with ZYNC on FB for regular
updates http://www.facebook.com/zync and on
Twitter using #ZyncCard.
4. Amex Cards
Using Vitrue Tabs you can present all your brands in
one place [exceptional access] giving fans a brief
overview and comparison in one location with a
customized application that can live on multiple
brand pages simultaneously.
Personal
American Express
understands each of our
customers are unique,
which is why we have
several different Business
programs and cards to
suit varying lifestyles.
Rollover any of the
cards for a brief
overview or Click for Lifestyle
more details.
Create form fields to s ign-up for newsletters and
offers directly from your brand and sub-brand pages.
Sign-up f or the Zy nc Card newsletter and
receiv e updates and special of f ers.
5. Amex Cards
Upon Click reveal product/project details allowing
fans to Like a sub-brand page, Sign up for the card,
or Learn More About the Card.
Zync Card Personal
by American Express
Business
Lifestyle
6. Amex Cards
Vitrue SRM API allows you to easily manage the
content of each sub-tab independently so you can
update offers and feed lifestyle events relevant to
each card directly to the FB brand page.
Extend this tab to live on multiple sub-brand pages
to keep your messaging consistent and maintain a
holistic brand presence. The key is to push fans
through all FB brand pages before moving to your
website. Fans will be able to understand the
structure of Amex brands, their relationships to each
other and what makes them unique.
AmexCards
Zync Card Personal
by American Express
Business
Lifestyle
7. Amex Cards
Engage Fans on Twitter by setting up #hashtags and
including them on each product’s sub-tab for a wider
reach to cross-platform communities.
Keep the activity on your FB pages by pulling Twitter
Feed directly to your sub-brand pages.
Personal
Business
#ZyncCard
Lifestyle
Zync has just updated offers
available through February
12, 2011. Don’t miss these
amazing deals. v itrue.pub.link
8. Amex Cards
What about Foursquare and Mobile?
Relationships with your partners and vendors are
just as important as your relationships with your
customers and fans.
Foursquare (Fsq) has presented a unique and fun
way to enrich lives and build business success.
Entice vendors with partnering programs to set-up
Fsq initiatives that offer special deals when their
customers check-in at their venue AND use their
Amex card to make a purchase. Communicate these
offers on your social networks and have your
vendors do the same through their networks.
.
OK, We’ve got you! Make any purchase
today of $50 or more using your AMEX
card and get 15% off. Just show this
screen at check-out!
If you are the Mayor, get 20% off and
a free eco-friendly sac! WOW!
9. Amex Cards
Using Vitrue Mobile you can push special offers,
coupons and discounts related to your offer posts
directly to iPhone users.
ZYNC Offer
Give the Gift of Love
Source: pub.vitrue.com
Give the Gift of Love this
Valentine’s Day and earn
3x points on your Zync
card when you make a
purchase at
www.RedEnvelope.com
by February 12, 2011.
SHOP NOW
Facebook Open Graph API makes it so you can even
push this special offer to a fan's news feed if that fan
has Liked the Red Envelope FB page or any single
object on their website using meta data and
optimization tactics.
10. Amex Cards
With Facebook’s Open Graph API you can allow
users of your website to Like an Amex card right on
your [dot] com even if that product does not have a
dedicated FB page, enabling you to push relevant
info and offers directly to their news feed. Integrating
your webpage with FB increases traffic and Amex
card sign-ups.
This “Likes hit number” signifies the number of
people who have already Liked this individual
product.
You can tie this feature to any unit of content on your
site including articles and multimedia.
11. Amex Cards
With Facebook’s Open Graph API users on your
website can see how many FB fans you have and
how many of those fans are friends of theirs via
name links or FB profile thumbnails.
This feature gives users insight as to how your
brand is relevant to them and serves as a friend’s
recommendation. You automatically gain a level of
trust simply by association.
Your competitor is doing it and they have 285,000
fewer fans than you do!
As seen at Mastercard.com
As seen at carolsdaughter.com
12. Amex Cards
Using Vitrue Publisher announce sub-tab content
updates right on your wall.
All of your fans will automatically receive your post in
their news feed.
Push complementing content to your brand’s Twitter
feed. Remember this phrase:
“Tweet for extended reach”.
Zync has just updated offers available
through February 12, 2011. Don’t miss
these amazing deals.
ZYNC Offer - Give the Gift
of Love
Source: pub.vitrue.com
Give the Gift of Love this
Valentine’s Day and earn 3x
points on your Zync c ard.
13. Amex Cards
Use the Vitrue Publisher and Insights to invite fans
into Amex conversations by asking questions that
align with your brand’s future marketing objectives,
customer service issues, and product developments.
Use A/B posts to address the same issue and track
each to measure effectiveness and gather data.
American Express How do your determine which
A
purchases you will make using your Amex card
versus using a competitor’s card?
American Express Survey: What would you most
likely purchase with your Amex card (A)Groceries
B
(B)Gas (C)Electronics (D)Other (E)All of the above?
Engage Fans by revealing the results to your
questions on your wall and ALWAYS thank them for
participating. Next you can ask follow-up questions
based on the results for deeper findings.
14. Amex Cards
Using Vitrue Insights measure the reach of each
post. Identify and monitor the number of fan shares,
likes, comments and click-thrus generated.
You can also set up keywords to flag and or filter
comments into buckets of your choice aligning with
your current business objectives.
Zync has just updated offers
through February 12, 2011.
Don’t miss these amazing
deals.
ZYNC Offer
Give the Gift of Love
Source: pub.vitrue.com
Give the Gift of Love
this Valentine’s Day
and earn 3x points on
your Zync card.
15. Amex Cards
With Vitrue Insights you can also measure the
effectiveness of each post. See which platform
(Twitter or Facebook) garnered more activity.
Measure bounce rates, loyalty and duration.
Quantify your conversions: x Likes = y Zync sign-ups.
Zync has just updated offers
FACEBOOK through February 12, 2011.
Don’t miss these amazing
deals.
ZYNC Offer - Give the
Gift of Love
vs.
TWITTER
Zync has just updated offers available
through February 12, 2011. Don’t miss
these amazing deals. vitrue.pub.link
Vitrue Insights can help you determine how many
fans signed up for one of your cards via one of your
social networks. With Vitrue Publisher you can
assign a custom url to a button or text link in your
tabs or on your wall and track results.
16. Vitrue Apps
Using Vitrue Polls you can help fans choose the right
Amex card for them with a customized version of our
application.
Unlike your website application that only addresses
CUSTOM POLL APP
user’s interests in card benefits, you can include
questions that focus on lifestyle and spending habits
as well, similar to questionnaires on dating sites
used to find a perfect match.
Cross referencing m etadata of your fan's friends,
who have already Liked Amex cards and or
connected to Amex brand partners and vendors, can
also make this feature more attractive and effective.
Using Vitrue Sweepstakes you can customize a tab
living across all sub-brands that hosts an exclusive
FB sweepstakes for the 2011 Holiday Gift Card
designs. Allow for $100, $50, $25 & $15 designs.
SWEEPSTAKES APP
Unveil the winners from the top 10 designs at an
Amex partner’s venue. Get the media involved!
Update this tab with the Amex team’s favorite
submission of the week and push this content to
news feeds. You can even reward the weekly
winners with a token of appreciation.
Publish all info to your own wall and track activity.
17. Vitrue Apps
Use Vitrue Media Upload to complement your
sweepstakes and contests allowing for photo and
video submissions. This tool can be used for the
upload of the Gift Card designs.
MEDIA UPLOAD
Remember to give your fans a voice by allowing
them to vote on their favorite submissions too. By
giving fans, and friends of your fans, an opportunity
to get involved, messaging about your brand and
links to your brand pages will s pread like wild fire
through their social webs driving brand awareness
and fan acquisition.
Vitrue HD Video Player lets you connect your
YouTube channel to your FB brand page. Display
Amex commercials and allow fans to vote on their
HD VIDEO PLAYER
favorites.
Host a competition that encourages fans to upload
their own videos for an Amex song. Think of Kit Kat’s
“Gimme a Break” jingle, wouldn’t it be cool if there
was a “Member Since” jingle? Save your marketing
budget and let your fans do it for you!
And yes, you can track all of this activity as well!
Vitrue Apps are here to help you connect, enrich and
retain. All you have to do is be willing to open up the
conversation.
18. Vitrue Apps
Customize a Vitrue App to enhance vendor and
consumer financial education and insights.
Design Games that are fun yet educational.
Publish Tips on how to become financially secure.
Remember to keep the demographics of your fans in
mind when communicating this information.
Recommend Mobile Apps that help small
businesses and individuals better manage their
finances. Feature an app of the week across all
platforms with a trackable custom Vitrue url.
Publish links to blogger’s and publisher’s content
that complement your messaging. This adds
credibility to your information. Remember to assign a
short url in the Vitrue Publisher so you can track the
activity of these links without others having access to
your data as they would using bit.ly or owl.ly.
Post Links to Trend Reports in spending habits.
Report what variables are to be considered when
managing financial debt and maintenance.
Design a Compare and Review App for your brand’s
products, including competitor data if available
(think Nextag, Verizon Wireless, and Best Buy).
Survey and Poll your fans about what they want to
know, remember you do not have all the answers.
19. Overview
Danielle Vitrue Let’s review what we’ve addressed:
Activity is useless unless you can quantify how it
pertains to your brand, so optimizing each page and
tracking its metrics will not only help you understand
your fans, but also help your fans understand the
dynamics of the Amex brands.
Familiarity with a fan's lifestyle allows you to most
accurately connect with that fan on a personal and
positively emotional level. There’s no such thing as
one size fits all.
Consistency and relevance will increase fan loyalty
while transparency and open discussion on your
wall contributes to brand credibility. Remember to
add links to content generated outside of your
properties for added credibility and optimization.
Connecting each of your sub-brands, via tab apps
and posts from Vitrue Publisher, contributes to a
scalable experience. Represent all brands in your
favorite pages [exceptional access to all products].
Connect, extend and strengthen threads between all
social and mobile networks.
Never publish a post without a picture or,
secondarily, a video. These posts gain the most
momentum and produce the best results.
20. Overview
Always allow for two-way dialogue, you must be
willing to hear what others have to say to and about
your brands no matter how scary the thought of it is.
You cannot have a conversation if you are the only
one talking.
Respond to fan questions and comments as well.
Like all relationships, it’s give and take.
Consistently offer content that enriches the lives of
your customers and your partners, not just your own.
Connect back-end corporate activities to your social
networks. Post content about careers and corporate
social responsibility initiatives; add a Contact Us link.
Optimize and measure all activity ALWAYS.
Become intimate with your fans, customers and
vendors. If you understand their lifestyles, activity and
social objects, you will be on a healthier road to
understanding their true spending habits. Learn to
trust them!
You should not make a move on any front until you
are clear in your objectives and inviting of the results.
Vitrue is here to help you keep your brand “solid,
useful and attractive”, remember we are fans too!!
21. Next Steps
Danielle Vitrue Communicating next steps…
- Prioritize Needs and Objectives
- Author Scopes of Work, should be more than one
- Allocate Budgets
- Design Timelines
- Identify Milestones
- Execute
- Evaluate and Report
- Repeat, this cycle should never end
- Have Fun!!
Let’s Get Started.
Danielle Vitrue Amex has just released the first
ever gaming app by a credit card company. Virtual
spending is rewarded and penalized just as it is
in the real world. Android, iPhone and iPad users
can play against themselves or against others to
define their virtual credit worthiness.
AMEX Gaming App - Get it Today
Source: pub.vitrue.com
Who said financial education isn’t a game?