1. PARTY
PROJECT
the
A celebration of healthy,
happy birthdays.

2. PARTY
the
PROJECT
“Research shows that a family’s
presence helps children heal
faster and cope better with the
stress of being in the hospital.”
The Party Project will provide birthday
parties for hospitalized children at
Stony Brook Children’s Hospital.

3. HEALTH
&
SOCIAL
RELATIONSHIPS
Hospitalized children lack social
interactions and normalcy in
their daily lives.
Parents of hospitalized children
are also put under stress due to
a general lack of social support.
•
•
•
•
•
•
Evolutionary Theory
Perceived support decreases progression of
chronic illnesses
More social support decreases levels of
chronic, cardiac, and postoperative pain.
Lack of social connection can negatively affect
health.
Sense of belonging is positively correlated with
better health perceptions.
Social connections help to sustain sense of
self separate from diagnosis

4. MISSION
STATEMENT
The Party Project brightens
the lives of children of Stony
Brook Children’s Hospital in
Stony Brook, NY
The organization aims to improve their
overall well-being by helping pediatric
patients maintain their spirits and social
relationships while in the hospital. We
accomplish this planning and executing
birthday parties for children who are
living in the hospital on a long-term
basis.

5. GUILDING
PRINCIPLES
1.The Party Project
children residing in
will help all
Stony Brook
Children’s Hospital for an extended
period of time.
We will maintain good relations with
Stony Brook Children’s Hospital by
consistently
following
hospital
policies.
2.
3. We will maintain good relations with
the parents of clients, allowing
parents full control over decisions
concerning their children.
maintain good
4. We willBrook Children’srelations with
Stony
Hospital by
consistently
policies.
following
hospital

6. INTERNAL
STRUCTURE
Our organization relies on:
C.E.O.
Board of Directors
Volunteers
Unpaid
Interns

7. TARGET
MARKET
Hospitalized
children (long
term) and
their parents
Clients
Past hospital patients
Stony Brook University
students
Members of the Stony
Brook, NY community
Hospital administrators
Hospital employees
Donors

8. S.W.O.T
•
•
•
•
•
•
Passion for the cause
Strong involvement of the
founders
Experience in event planning
Prime location
Strong reputation of hospital
Mission jives with that of the
hospital and Ronald McDonald
House
Potential partnership with Ronald
McDonald House
Large pool of potential clients
(7,000 children admitted to the
hospital annually)
Weaknesses
•
•
•
•
•
•
•
Threats
Opportunities
Strengths
ANALYSIS
•
•
Inexperience in development and
fundraising
Inexperience
with
health
conditions
and
safety
precautions
Lack
of
knowledge
about
hospital procedures
Funding depends heavily on
donations
Dependency on volunteers from
Stony Brook University
Restricted visiting hours in the
hospital could limit activity
Strict hospital policies could limit
activity

9. ENVIRONMENTAL
FACTORS
Health condition of
the child can affect
plans.
Funding for general
operations
Hospital policies can be
limiting.
*Competition

10. PRIMARY
GOALS
Give patients residing
at Stony Brook
Children’s Hospital the
opportunity to
celebrate their birthday
with family and friend
Establish
relationships with
patients and their
families
We also want to
create a strong
relationship with our
donors, volunteers, an
d interns.

11. MAIN
OBJECTIVES
• Coordinate and execute
at least 3 parties for
every 5 children in the
hospital
• Anticipate
to
raise
$60,000 for our budget
• Eventually expand to
other children’s hospitals
throughout the Northeast
within the next 5 years

12. PLANNING
PROCESS
1. Fill out a party request form.
2. Determine when the child’s birthday
3.
4.
is and plan accordingly depending
on the date. Fill out confirmation
form.
Complete party details form. Discuss
date, location, theme, invitations, gu
est list, and dietary or physical
restrictions.
Maintain
communication
about
details and plans until the date of the
party.
*If the child does not feel well enough
to attend the party we will either
reschedule or cancel depending on
the preferences of the child and the
family.

13. Step 1
Step 2
Mr. and Mrs. ______________,
Hello ___________ Family,
Welcome to Stonybrook Children’s Hospital. We understand your
family is going through a tough transition, but we are here to bring a bit of
normalcy to your lives.
We are The Party Project We throw birthday parties for children
staying in Stonybrook Children’s Hospital. There is no charge for our
services. We are here to brighten your child’s life by providing an escape
from hospital life on his or her very special day. We work with the hospital to
make sure your child celebrates his or her birthday in the safest and most
enjoyable way possible.
Based on what you know about The Party Project, is your family interested
in our birthday party services?
___Yes
___No
If yes, we would appreciate some information about your child to kick-start
this process.
Child’s date of birth: ____________________________
Child’s Gender: ____Male
Thank you for inquiring about our services! We are very excited
to welcome you to our Party Project family here at Stonybrook
Children’s Hospital. We promise to help you plan a memorable
birthday party for your child here at the hospital.
We just wanted to confirm your child’s date of birth: ________
Is this correct? ___YES ___NO
The Party Project starts planning its birthday parties 2 months
before the child’s birth date. We would like to pick a meeting
time so we can start planning the celebration. Please circle the
option that best works for you. If none of these times work for
you, call (613) 555-3434 to pick a better fitting date.
· Meeting Time Option 1
· Meeting Time Option 2
· Meeting Time Option 3
____Female
Parent’s phone number: __________________________
We look forward to making this party a reality for your child!
Talk to you soon,
Parent’s email address: ___________________________
Thank you for your time.
We will contact you within the next 3 weeks to start
planning a memorable celebration for your child!
Contact us at (631) 555-3434 if you have any questions.
We hope you have an easy stay at Stonybrook Children’s Hospital.
Have a wonderful day.
Name of CEO
Signature of CEO

14. Ages 1-10
Ages 11-15
Ages 12-21
Child’s name: ________________________________________
Child’s name: ________________________________________
Child’s name: ________________________________________
Date for party: _______________________________________
Date for party: _______________________________________
Expected number of guests (maximum of 20): ______________
Expected number of guests (maximum of 20): ______________
Color scheme preference?
· Blue and Green
· Pink and Purple
· Red and White
Color scheme preference?
· Blue and Green
· Pink and Purple
· Red and White
What time of day do you want the party to take place?
· Morning
· Afternoon
· Evening
What time of day do you want the party to take place?
· Morning
· Afternoon
· Evening
Themes:
· Princess Tea Party
· Princess Makeover
· Sports
· Magic
· Science
Themes:
· Fashion and style
· Sports
· Music
· No theme
Location of party:
· Hospital room
· Ronald McDonald House
Location of party:
· Hospital room
· Ronald McDonald House
Location of party:
· Hospital room
· Ronald McDonald House
Date for party: _______________________________________
Expected number of guests (maximum of 20): ______________
Color scheme preference?
· Blue and Green
· Pink and Purple
· Red and White
What time of day do you want the party to take place?
· Morning
· Afternoon
· Evening

15. MAIN/MKT
GOAL
Our goals are to raise
enough
funds
and
awareness to plan and
execute 3 parties for every 5
children in the hospital for
an extended period of time
and to achieve 100%
customer satisfaction from
both children and parents.
We hope to raise approx.
$60,000 to help us meet
our goals.

16. ADVERTISING
STRATEGIES
Clients
Donors
•
•
•
•
•
•
Word-of-mouth marketing to parents
and patients
Social media presence and website
Simple print ad for the children’s
wing of the hospital
Partnership
with
the
Ronald
McDonald house charity
Direct marketing through forms
when children are first admitted
•
•
•
•
•
Word-of-mouth
marketing
to
networks of clients and hospital
employees
Social media presence and website
Simple print ad for all other wings of
the hospital, local businesses and
local newspapers
Local sponsorships
Partnership
with
the
Ronald
McDonald house charity
Publicity and press releases

17. BRANDING
STRATEGY
•
•
•
•
•
We aim to position ourselves
as
an
up-andcoming, fun, and
helpful
organization,
while
remaining professional and
focused on the general well
Logo design
being of our clients.
Website design
Print advertising design
Attitude and training of employees
and volunteers
Excellence in customer service.

20. FUNDRAISING
REVENUES
$$$
Annual Benefit Dinner
Individual Donations
Corporate Partnerships
Stony Brook Athletics
"Round Up" Promotion
Tuition Policy

21. VOLUNTEER
PROGRAMS
Students may volunteer with groups
such as sororities, fraternities, sports
teams, and other clubs can help plan
and implement parties. Independent
volunteers are also welcome.
Students in certain majors may
qualify for the internship program
with The Party Project. Applicants
must have at least a 3.0GPA, be an
upperclassman and have a fun
personality.
Students will be recruited from the
university with the use of student
representatives and the university’s
career center and through internship
search engines
All participants must pass a
background check in order to
interact with young clients

22. MONITORING
RESULTS
Qualitative
• Datawill schedule meetings after
We
•
each party to discuss the success
or failure of our services
If not, they can choose to just fill
out our survey; it includes
questions like:
“How helpful are the employees and
volunteers in preparation for your
child’s party?
“What could we have done better to
benefit your child?”
Quantitative Data
•
•
•
•
Track and record donations
Track website impressions
Record all referrals
Closely follow budget

23. THANK
YOU!
Presentation by:
Mara Weiss
Katie Martin
Sam Greiber
Drew Coholan
Jules LaBranche
Georgina Kostopoulos