Vitaliy Goncharuk argues that 3D mapping technology developed by his company, Augmented Pixels, Inc, is more valuable than Google Maps. The proprietary technology includes visual SLAM for cameras, sensor fusion, loop closure detection, and support for additional sensors. It can map indoor and outdoor environments with accuracy under 1 cm, enabling applications like autonomous navigation, augmented reality, and analytics using indoor maps and sensor data. The accumulated knowledge and new services enabled by precise 3D mapping will exceed the value provided by Google Maps.