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How AR is transforming ecommerce
- 1. HOW AR IS TRANSFORMING ECOMMERCE
- 2. AUGMENTED REALITY Augmented reality is the technology that expands our physical world, adding layers of digital information onto it. 2
- 3. 3
- 5. MARKER-BASED AR (RECOGNITION BASED) Uses a camera to identify visual markers or objects, such as a QR/2D code or natural feature tracking (NFT) markers. 5
- 6. MARKERLESS AR (LOCATION BASED) AR relies on a GPS, digital compass, velocity meter, or accelerometer to provide data about the location. SLAM Technology. 6
- 7. PROJECTION-BASED AR Projecting synthetic light to physical surfaces, and in some cases allows to interact with it. 7
- 8. OUTLINING AR Help drivers see the edges of the road in low-light and to guide pilots towards landing strips. 8
- 9. SUPERIMPOSITION-BASED AR Replaces the original view with an augmented, fully or partially. 9
- 10. REQUIRED DEVICES Cameras and sensors. Processing: CPU, GPU, GPS, etc. 10 Projection Miniature projector on AR headsets. Reflection AR devices have mirrors to assist human eyes to view virtual images.
- 11. BENEFITS OF AR IN ECOMMERCE Engaging Customer Experience Better feel of the product and how it fits into customers' lives. Customized Shopping Customizations involving colors, designs, patterns with AR. Shopping Time and Testing AR offers the opportunity to virtually try the product they want to purchase 11
- 12. 71% Consumers would shop more frequently with online retailer offered AR 61% Consumers prefer to buy from sites that offer AR over sites that do no 12 http://www.retailperceptions.com
- 13. AR IS TRANSFORMING ECOMMERCE Is it true?
- 14. SHOPIFY 14
- 15. MAGENTO 15
- 16. 16 NIKE Nike offers the AR tool that will measure your feet so that it can sell you sneakers that actually fit.
- 17. 17 GUCCI Lets you try shoes on remotely in AR.
- 18. 18 IKEA AR Application which is letting consumers place and manipulate catalog items at scale in consumers’ homes.
- 19. 19 GOLDRUN The world’s first invisible pop-up store opened in Washington Square Park in New York City and Venice Beach, Los Angeles.
- 20. TOOL KIT FOR AR DEVELOPMENT For Developers
- 21. ARKIT ❑ Developed by Apple since 2017 ❑ Included in Xcode ❑ Requires Apple A9, A10, A11 & iOS 11 ❑ Supports for ❏ Tracking ❏ Scene understanding ❏ Render 21
- 22. ARCORE ❑ Developed by Google since 2017 ❑ Requires Android 7.0 and above ❑ Supports for ❏ Motion tracking ❏ Environmental understanding ❏ Light estimation 22
- 23. 23
- 24. 3D MODELS 24
- 25. 25
Editor's Notes
- Một hệ thống Augmented Reality có 3 đặc trưng sau: Kết hợp thực tại và ảo. Tạo ra tương tác theo thời gian. Thể hiện trong không gian ba chiều.
- Recognition (or marker) based augmented reality uses a camera to identify visual markers or objects, such as a QR/2D code or natural feature tracking (NFT) markers, to showcase an overlay only when the marker is sensed by the device. Marker-based AR technology depends upon device camera to distinguish a marker from other real-world objects.
- Contrary to recognition based, location-based AR relies on a GPS, digital compass, velocity meter, or accelerometer to provide data about the location and the augmented reality visualizations are activated based on these inputs.
- Projecting synthetic light to physical surfaces, and in some cases allows to interact with it. These are the holograms we have all seen in sci-fi movies like Star Wars. It detects user interaction with a projection by its alterations.
- Replaces the original view with an augmented, fully or partially. Object recognition plays a key role, without it the whole concept is simply impossible. We’ve all seen the example of superimposed augmented reality in IKEA Catalog app, that allows users to place virtual items of their furniture catalog in their rooms.
- Cameras and sensors. Collecting data about user’s interactions and sending it for processing. Cameras on devices are scanning the surroundings and with this info, a device locates physical objects and generates 3D models. It may be special duty cameras, like in Microsoft Hololens, or common smartphone cameras to take pictures/videos. Processing. AR devices eventually should act like little computers, something modern smartphones already do. In the same manner, they require a CPU, a GPU, flash memory, RAM, Bluetooth/WiFi, a GPS, etc. to be able to measure speed, angle, direction, orientation in space, and so on. Projection. This refers to a miniature projector on AR headsets, which takes data from sensors and projects digital content (result of processing) onto a surface to view. In fact, the use of projections in AR has not been fully invented yet to use it in commercial products or services. Reflection. Some AR devices have mirrors to assist human eyes to view virtual images. Some have an “array of small curved mirrors” and some have a double-sided mirror to reflect light to a camera and to a user’s eye. The goal of such reflection paths is to perform a proper image alignment.
- 1. Engaging Customer Experience: Augmented reality technology grants customers who typically shop online, the chance to view the product in the form of a model they can interact with in the same manner they would if they were visiting a physical store. This gives the customers a better feel of the product and how it fits into their lives. According to reports, 71% of consumers said they would shop with an online retailer more frequently if they offered AR. 61% said they would prefer to buy from sites that offer AR over sites that do not. 2. Customized Shopping: Most buyers like to explore numerous choices and preferences before making a purchase. With AR eCommerce, customers can now experience this virtually from the comfort of their homes. Customizations involving colors, designs, patterns and much more can be explored with augmented reality without the use of an app. 3. Shopping Time and Testing: Today, most online stores offer instructional video on several products in order to help the buyer understand the product. With augmented reality not only can they interact with the product, they can explore its functionalities as well. Typically an average online shopper spends roughly 2 mins online before making a purchase decision, but with an AR eCommerce experience, that dwell time increases and so does the likelihood of them completing a purchase. As online retail seeks to improve its conversion rates and bolster more revenue, the benefits of augmented reality cannot be overstated. Augmented reality offers various businesses the chance to create a more interactive shopping experience with their customers as it offers the opportunity to virtually try the product they want to purchase.