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Eva Kaniasty
UX Consultant
@kaniasty
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
2
•Live Sessions
•Video/Audio Recordings
•Notes
•Transcripts
•Raw data
Challenge of UX Research
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
3
Data Overload
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
4
•Designing the Analysis
•Designing for Action
•Bias Reduction
•Strategic Thinking
Role of the Researcher
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
5
Why Visualize?
• Empathize
• Summarize
• Act
6
EMPATHIZE
7
People
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
8
Faces
Real People vs. Shiny Happy People
uifaces.com
Sarah Sophisticate
3
2
Helen Healthy
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
9
User Summaries
Profiles Personas
• Age Range: 18-40 (60%
are < 25)
• 80% male
from uifaces.com
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
10
Categories
♀ 5 Female ♂ 5 Male
4 on
Laptops
4 on Smartphones 

(4 iPhone, 3 Android, 1
Windows Phone)
11
Stories
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
12
Video
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
13
Stories
Videos
Synopsis


Have you ever wondered what would happen
if you did a usability test on fruit? We did. Blink
Interactive created this funny look at
something near and dear to our hearts -
usability testing. We hope you enjoy it. For
more information about our services, please
visit 

http://www.blinkux.com.

Coding & Tagging
Pass: Oranges, Apples, Bananas
Fail: Pineapples
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
14
Quotes
“Not how long, but how well you
have lived is the main thing.” 

~ Seneca
15
SUMMARIZE
16
PaOerns
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
17
SemanPc PaOerns
Frequency Diagrams
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
18
SemanPc PaOerns
Semantic Differentials
Disorganized Organized
Outdated Confusing
Confusing Clear
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
19
Numerical PaOerns
1 2 3 4 5 6 7
TASK 1
TASK 2
TASK 3
Rating Scales
20
Numbers
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
21
Visual Comparisons
Task Completion
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
22
Numerical Summaries
•Counts (7 of 9 participants…)
•80% of participants…
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
23
StaPsPcal Analysis
Ease of Use Rating
n=8 Confidence Level: 90%
80%rated above average
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
24
Benchmarking
SUS yields a single score per parBcipant.
Users are more likely to recommend websites that score above 80 on the SUS.
CREDIT: Sauro - MeasuringUsability.com Credit: Tullis & Albert - Measuring the User Experience
1
2
3
System Usability Scale
25
ACT
26
PrioriPzaPon
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
27
•Visual Scales (ŏŏŏ Ŏ | | ⋆⋆⋆⋆)
•Positive/Negative Scales (+ / -)
•Categorical Scales (High / Medium / Low)
Severity RaPngs
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
28
Severity RaPngs - Example
Findings
• The checkout process worked well. 7/8 participants
were able to successfully purchase tea. (Positive)
• All 4 mobile participants initially had trouble noticing
the hamburger nav. 1 never found it. (High)
• Less tea-savvy participants (2/8) had difficulty
discovering new teas. (Low)
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
29
Findings
• The checkout process worked well. 7/8 participants
were able to successfully purchase tea. Ŏ
• All 4 mobile participants initially had trouble
noticing the hamburger nav. 1 never found it.
ŏŏŏ
• Less tea-savvy participants (2/8) had difficulty
discovering new teas. ŏ
Severity RaPngs - Example
30
CollaboraPon
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
Rainbow Spreadsheet
31
Live Analysis
h.ps://www.smashingmagazine.com/2013/04/rainbow-spreadsheet-
collaborative-ux-research-tool/
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
32
Problem-Solving
vs. SolutionsRecommendations
• Reduce the number of
options in dropdown X
• Consider blah blah blah
blah…
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
33
Building Consensus
Dot Voting
Solution 3
Solution 2
Solution 1
34
SUMMARY
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
35
VisualizaPon Mistakes
1. Implying statistical significance
2. Over-aggregation
3. Comparing apples to oranges
4. Leaving out context
5. Adding meaningless visual noise
6. Poor usability
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
36
Designing VisualizaPons
Prototyping
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
37
•OpBmalWorkshop Reframer (Tagging)
•UX Gofer
•Dedoose
•NVIVO
•dScout mobile diary studies
•Excel
QualitaPve Analysis Tools
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
38
•Font Awesome (iconography)
•Infogr.am
•plot.ly
•Excel
•Powerpoint/Keynote
•Photoshop/Illustrator
VisualizaPon Tools
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
39
" [The area of the brain which lights up when we
experience beauty is] involved in our
emotions, our feelings of reward
and pleasure, and our ability to
make decisions.

http://www.wired.com/2011/07/why-does-beauty-exist
Make Things PreOy
40
Thank You!
Happy
Visualizing!
CREDIT
41
Bonus
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
42
NavigaPon PaOerns
Path Analysis 1. Scroll to cover photo [Bu.on]
2. Click cover photo to select season
3. Scroll through all episodes visible on screen
4. View More Episodes
5. Scroll through 9 more episodes (Lisbon is not in this
season)
6. Click on one of the episodes to find out the year (it’s
2010)
7. Mentally calculate that Lisbon must be in season 8
8. Click Return
9. Click more seasons
10. Click to scroll to season 8 (8x)
11. Click season 8
12. Scroll 6x, reviewing each episode name
13. Click to select Lisbon Episode [ realize I do not own
this season] [ decide to purchase season]
14. Click more options [There are 10 options on this
screen, none of them to buy the whole season]
15. Click return (there is no option to purchase the
season on this screen)
16. Click return again (back on level 1 listing all
seasons)
17. Click 2x , then click 1x to get into Season 6 (I made a
mistake, Lisbon is actually in season 8, not 6, but on
this screen I see the purchase option even though it
also says I own this season)
18. Click return
19. Click season 8 (no option to purchase, no idea why)
[…]
Task Scenario (Amazon Video app):
You are going to Europe this summer, and one of the cities you will be visiting is Lisbon.
Find Anthony Bourdain’s No Reservations episode about Lisbon. You already used IMDB
to find out that the episode aired in 2012.
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
43
1. Visibility of system status
2. Match between system and
the real world
3. User control and freedom
4. Consistency and standards
5. Error prevention
Standards (HeurisPcs)
6. Recognition rather than recall
7. Flexibility and efficiency of use
8. Aesthetic and minimalist design
9. Help users recognize, diagnose,
and recover from errors
10.Help and documentation
Nielsen Norman (1990/1994)
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
44
•Body Level One
–Body Level Two
• Body Level Three
–Body Level Four
»Body Level Five
Adapted Standards
1. Terminology Use jargon-free, familiar terminology.
2. Efficiency Design for maximum task efficiency.
3. Consistency Follow existing guidelines and design patterns.
4. Memory Load Reduce need for memorization and mental calculations.
5. Error Handling Facilitate error prevention and recovery.
Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16
45
Standards - Example
Path Step Standards Review
User: Echo, what’s the word of the day? 1
Echo: You need to enable the Daily Word
Skill in the Alexa app before you can use
it.
2
(-) Efficiency
Echo is not aware that the user has enabled the
required skill, and instead gives a misleading
instruction.
User: I did enable it! 3
Echo: <No Response> 4
(-) Error Handling (-) Efficiency
Echo does not ‘listen’ to follow-up questions or
comments. If a command fails, the user has to
repeat the wake word to begin another attempt.
Amazon Echo Task: You have enabled the Word of the Day skill. Ask Alexa for
today’s word.

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Visualizing User Feedback

  • 1. 1 See it to believe it.
 Eva Kaniasty UX Consultant @kaniasty
  • 2. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 2 •Live Sessions •Video/Audio Recordings •Notes •Transcripts •Raw data Challenge of UX Research
  • 3. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 3 Data Overload
  • 4. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 4 •Designing the Analysis •Designing for Action •Bias Reduction •Strategic Thinking Role of the Researcher
  • 5. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 5 Why Visualize? • Empathize • Summarize • Act
  • 8. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 8 Faces Real People vs. Shiny Happy People uifaces.com Sarah Sophisticate 3 2 Helen Healthy
  • 9. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 9 User Summaries Profiles Personas • Age Range: 18-40 (60% are < 25) • 80% male from uifaces.com
  • 10. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 10 Categories ♀ 5 Female ♂ 5 Male 4 on Laptops 4 on Smartphones 
 (4 iPhone, 3 Android, 1 Windows Phone)
  • 12. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 12 Video
  • 13. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 13 Stories Videos Synopsis 
 Have you ever wondered what would happen if you did a usability test on fruit? We did. Blink Interactive created this funny look at something near and dear to our hearts - usability testing. We hope you enjoy it. For more information about our services, please visit 
 http://www.blinkux.com.
 Coding & Tagging Pass: Oranges, Apples, Bananas Fail: Pineapples
  • 14. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 14 Quotes “Not how long, but how well you have lived is the main thing.” 
 ~ Seneca
  • 17. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 17 SemanPc PaOerns Frequency Diagrams
  • 18. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 18 SemanPc PaOerns Semantic Differentials Disorganized Organized Outdated Confusing Confusing Clear
  • 19. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 19 Numerical PaOerns 1 2 3 4 5 6 7 TASK 1 TASK 2 TASK 3 Rating Scales
  • 21. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 21 Visual Comparisons Task Completion
  • 22. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 22 Numerical Summaries •Counts (7 of 9 participants…) •80% of participants…
  • 23. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 23 StaPsPcal Analysis Ease of Use Rating n=8 Confidence Level: 90% 80%rated above average
  • 24. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 24 Benchmarking SUS yields a single score per parBcipant. Users are more likely to recommend websites that score above 80 on the SUS. CREDIT: Sauro - MeasuringUsability.com Credit: Tullis & Albert - Measuring the User Experience 1 2 3 System Usability Scale
  • 27. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 27 •Visual Scales (ŏŏŏ Ŏ | | ⋆⋆⋆⋆) •Positive/Negative Scales (+ / -) •Categorical Scales (High / Medium / Low) Severity RaPngs
  • 28. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 28 Severity RaPngs - Example Findings • The checkout process worked well. 7/8 participants were able to successfully purchase tea. (Positive) • All 4 mobile participants initially had trouble noticing the hamburger nav. 1 never found it. (High) • Less tea-savvy participants (2/8) had difficulty discovering new teas. (Low)
  • 29. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 29 Findings • The checkout process worked well. 7/8 participants were able to successfully purchase tea. Ŏ • All 4 mobile participants initially had trouble noticing the hamburger nav. 1 never found it. ŏŏŏ • Less tea-savvy participants (2/8) had difficulty discovering new teas. ŏ Severity RaPngs - Example
  • 31. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 Rainbow Spreadsheet 31 Live Analysis h.ps://www.smashingmagazine.com/2013/04/rainbow-spreadsheet- collaborative-ux-research-tool/
  • 32. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 32 Problem-Solving vs. SolutionsRecommendations • Reduce the number of options in dropdown X • Consider blah blah blah blah…
  • 33. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 33 Building Consensus Dot Voting Solution 3 Solution 2 Solution 1
  • 35. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 35 VisualizaPon Mistakes 1. Implying statistical significance 2. Over-aggregation 3. Comparing apples to oranges 4. Leaving out context 5. Adding meaningless visual noise 6. Poor usability
  • 36. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 36 Designing VisualizaPons Prototyping
  • 37. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 37 •OpBmalWorkshop Reframer (Tagging) •UX Gofer •Dedoose •NVIVO •dScout mobile diary studies •Excel QualitaPve Analysis Tools
  • 38. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 38 •Font Awesome (iconography) •Infogr.am •plot.ly •Excel •Powerpoint/Keynote •Photoshop/Illustrator VisualizaPon Tools
  • 39. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 39 " [The area of the brain which lights up when we experience beauty is] involved in our emotions, our feelings of reward and pleasure, and our ability to make decisions.
 http://www.wired.com/2011/07/why-does-beauty-exist Make Things PreOy
  • 42. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 42 NavigaPon PaOerns Path Analysis 1. Scroll to cover photo [Bu.on] 2. Click cover photo to select season 3. Scroll through all episodes visible on screen 4. View More Episodes 5. Scroll through 9 more episodes (Lisbon is not in this season) 6. Click on one of the episodes to find out the year (it’s 2010) 7. Mentally calculate that Lisbon must be in season 8 8. Click Return 9. Click more seasons 10. Click to scroll to season 8 (8x) 11. Click season 8 12. Scroll 6x, reviewing each episode name 13. Click to select Lisbon Episode [ realize I do not own this season] [ decide to purchase season] 14. Click more options [There are 10 options on this screen, none of them to buy the whole season] 15. Click return (there is no option to purchase the season on this screen) 16. Click return again (back on level 1 listing all seasons) 17. Click 2x , then click 1x to get into Season 6 (I made a mistake, Lisbon is actually in season 8, not 6, but on this screen I see the purchase option even though it also says I own this season) 18. Click return 19. Click season 8 (no option to purchase, no idea why) […] Task Scenario (Amazon Video app): You are going to Europe this summer, and one of the cities you will be visiting is Lisbon. Find Anthony Bourdain’s No Reservations episode about Lisbon. You already used IMDB to find out that the episode aired in 2012.
  • 43. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 43 1. Visibility of system status 2. Match between system and the real world 3. User control and freedom 4. Consistency and standards 5. Error prevention Standards (HeurisPcs) 6. Recognition rather than recall 7. Flexibility and efficiency of use 8. Aesthetic and minimalist design 9. Help users recognize, diagnose, and recover from errors 10.Help and documentation Nielsen Norman (1990/1994)
  • 44. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 44 •Body Level One –Body Level Two • Body Level Three –Body Level Four »Body Level Five Adapted Standards 1. Terminology Use jargon-free, familiar terminology. 2. Efficiency Design for maximum task efficiency. 3. Consistency Follow existing guidelines and design patterns. 4. Memory Load Reduce need for memorization and mental calculations. 5. Error Handling Facilitate error prevention and recovery.
  • 45. Eva Kaniasty | Red Pill UX | @kaniasty | #BIGD16 45 Standards - Example Path Step Standards Review User: Echo, what’s the word of the day? 1 Echo: You need to enable the Daily Word Skill in the Alexa app before you can use it. 2 (-) Efficiency Echo is not aware that the user has enabled the required skill, and instead gives a misleading instruction. User: I did enable it! 3 Echo: <No Response> 4 (-) Error Handling (-) Efficiency Echo does not ‘listen’ to follow-up questions or comments. If a command fails, the user has to repeat the wake word to begin another attempt. Amazon Echo Task: You have enabled the Word of the Day skill. Ask Alexa for today’s word.