Visual information and media

1. Visual Information and Media
Media and Information Literacy – Q2,
Module 5

2. Definition of Terms
• • Analogous Colors – beside each other on the
color wheel
• • Complementary Colors – opposite colors,
strong contrast
• • GIF – animated image format
• • JPG – compressed photo format
• • Triad Colors – three evenly spaced colors
• • PNG – supports transparency
• • Split-Complementary – base + two beside

3. What is Visual Information and
Media?
• • Materials using images to communicate
• • Purposes:
• – Gain attention
• – Create meaning
• – Facilitate retention

4. Design Elements
• • Line – shape, outline, or movement
• • Shape – geometric or organic
• • Color – adds emotion
• • Texture – smooth or rough surface
• • Value – lightness/darkness
• • Space – positive & negative areas

5. Color Harmony
• • Monochromatic – shades of one color
• • Analogous – next to each other
• • Complementary – opposite colors
• • Triadic – three evenly spaced
• • Split-Complementary – base + two near
opposite

6. Visual Design Principles
• • Balance – equal weight
• • Contrast – differences
• • Emphasis – focus
• • Unity – consistency
• • Proportion – correct relations
• • Movement – guides eye
• • Rhythm – repetition
• • Harmony – pleasing arrangement

7. Elements and Principles of Art
• • Elements: line, shape, form, color, texture,
value, space
• • Principles: balance, contrast, emphasis,
unity, proportion, rhythm, harmony,
perspective

8. Examples
• • Analogous: green, blue-green, blue poster
• • Complementary: red + green in Christmas
card
• • GIF: animated meme
• • JPG: family photo
• • PNG: transparent school logo
• • Triad: red, yellow, blue toys
• • Split-Complementary: purple + yellow-green
+ yellow-orange

9. Conclusion
• Lesson 14 shows the importance of Visual
Media.
• Using design elements, color harmony, and art
principles,
• visuals become effective, meaningful, and
memorable.