SlideShare a Scribd company logo
Vans: an art form 
Produced by: Lily Sumners
Background 
● Vans began in 1966 
● Always a statement for color, 
creativity and design 
● “expression of youth culture 
and art has always been part of 
Van’s brand”
What are they doing now? 
“Custom Culture” 
● Corporate Philanthropy 
● Giving plain white vans to 
schools across the nation 
● They are able to create 
their own design on the 
shoes
Why? 
● Encourage creativity 
● Create “innovation and 
innovative leadership 
conversations” 
● Express yourself! 
● Benefits the brand image
How? 
● Schools compete for the most “creative” shoe 
and Van’s gives money to improve their art 
programs 
● The school uses the money for their art 
program in a broad range of options 
● 2,000 school across the US and growing each 
year
Where Custom Culture is headed 
● Van’s Brazil is joining this year 
● Teach conversation and leadership in high 
schools across the globe 
● Creating deep relationships
Youth, Creativity, and culture 
https://www.youtube.com/watch?v=pW-8PETNkxU
Related Links: 
http://sites.vans.com/customculture/top50/ 
http://www.forbes.com/sites/causeintegration/2014/05/13/charity-as-art-vans-makes-philanthropy-cool/ 
http://www.vans.com/article_detail/custom-culture-top50.html 
https://www.youtube.com/watch?v=pW-8PETNkxU

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Visual media lily

  • 1. Vans: an art form Produced by: Lily Sumners
  • 2. Background ● Vans began in 1966 ● Always a statement for color, creativity and design ● “expression of youth culture and art has always been part of Van’s brand”
  • 3. What are they doing now? “Custom Culture” ● Corporate Philanthropy ● Giving plain white vans to schools across the nation ● They are able to create their own design on the shoes
  • 4. Why? ● Encourage creativity ● Create “innovation and innovative leadership conversations” ● Express yourself! ● Benefits the brand image
  • 5. How? ● Schools compete for the most “creative” shoe and Van’s gives money to improve their art programs ● The school uses the money for their art program in a broad range of options ● 2,000 school across the US and growing each year
  • 6. Where Custom Culture is headed ● Van’s Brazil is joining this year ● Teach conversation and leadership in high schools across the globe ● Creating deep relationships
  • 7. Youth, Creativity, and culture https://www.youtube.com/watch?v=pW-8PETNkxU
  • 8. Related Links: http://sites.vans.com/customculture/top50/ http://www.forbes.com/sites/causeintegration/2014/05/13/charity-as-art-vans-makes-philanthropy-cool/ http://www.vans.com/article_detail/custom-culture-top50.html https://www.youtube.com/watch?v=pW-8PETNkxU