The KentuckyUnited program aims to enhance economic development marketing for Kentucky through a public/private partnership that engages key business decision-makers across the U.S. The initiative involves a three-step process: sales, marketing, and branding, highlighted by the 'Kentucky Road Show' and targeted luncheons to establish direct contacts with companies and site consultants. The program reports substantial engagement with 279 direct contacts and plans for continued expansion into regional events and additional marketing opportunities.

1. KentuckyUnited Program Overview

2. 2010-2011 KentuckyUnited PartnersLevel 1 Partners:Bowling Green Area Chamber of CommerceCorbin Economic Development AgencyNorthwest KY ForwardBluegrass SouthKentucky Cabinet for Economic DevelopmentTennessee Valley AuthorityLG&E/Kentucky UtilitiesGreater Paducah Economic Development CouncilI-65 AllianceLevel 2 Partners:Hopkinsville/Christian County Economic Development CouncilGreater Owensboro Economic Development Corp.Bluegrass AllianceLevel 3 Partners:Ashland AllianceMt. Sterling/Montgomery County Industrial Development AuthorityAlmost NashvilleGreater Louisville, Inc.Northern Kentucky Tri-EDOldham County Economic Development AuthorityLevel 4 Partners:Morehead/Rowan County Economic DevelopmentLogan LEADSJeffersontown Economic Development Authority

3. Original PlanCreate a program that will be the primary source of economic development marketing for the state of Kentucky. A public/private partnership created to dynamically and aggressively market Kentucky to key business decision makers around the United States.

4. GoalsIncrease awareness among key decision makersIncrease number of projects/prospects interested in KentuckyProvide cost-effective marketing sponsorship opportunities for local/regional economic development organizations

5. Target AudiencesSite ConsultantsCompany contactsKentucky nativesUniversity alumniExisting Kentucky business affiliatesEntrepreneurial/Fast growth companies

6. 3 Step ProcessStep 1 – Sales – 18-24 month process“Kentucky Road Show”Step 2 – MarketingDevelop sales materials, themes, events, research, etc.Step 3 – BrandingWhat is Kentucky’s brand?

7. Where are we in the process?“Kentucky Road Show” Marketing tripsSeptember 2009 – Atlanta, GAOctober 2009 – Chicago, ILJanuary, 2010 – Dallas, TXMay, 2010 – New York, NYSeptember, 2010 – Detroit, MIOctober, 2010 – Atlanta, GAJanuary 2011 - Dallas, TXMay, 2011 – New York, NY

8. Where are we in the process?Luncheons for site consultantsAugust, 2010 – Chicago, ILNovember, 2010 – Indianapolis, INMarch, 2011 – Columbus, OHApril, 2011 – Cleveland, OH

9. “Kentucky Road Show” Results229 face-to-face meetings with companies or site location consultants with events in New York, Columbus and Cleveland still to come this year.More than 50 additional contacts with site consultants through bourbon tastings in select citiesTotal direct contacts - 279

10. Marketing Materials - Logo

11. Marketing Materials – Sales Pieces

12. Invitations & Advertisements

13. Exhibit Booth

14. Web page – www.kentuckyunitedonline.org

15. Event SponsorshipsArea Development Forum, Louisville – May 2009IAMC Spring Forum, Colorado Springs – April 2010IAMC Fall Forum, Hot Springs, VA – October 2010Colliers National Meeting, Nashville – November 2010Grubb & Ellis Annual Meeting, San Diego – February 2011SEDC Meet the Consultants, Atlanta – May 2011Kentucky Consultants Forum - TBD

16. Next StepsReview benefit levels and numbers on teamsBegin planning for two regional, in-state events in 2011-2012 cycleInvestigate opportunities for smaller communities to participateRecruit top Kentucky companies to contribute to program ala Georgia AlliesLook for additional marketing opportunities

17. Discussion