The Middle Market: An Overview of the Key Players
From Private Equity to Investment Banking
Sam Jacobs, SVP Axial
February 2015
My Background
•  Early employee at GLG, over
$200M of equity and $100M of debt
raised
•  Worked in middle market
investment banking and financial
consulting
•  Run all revenue and membership
operations for Axial beginning in
2010 and working closely with over
21,000 Members across the world
Agenda
•  Key Trends in the Middle Market
–  Democratization of capital
–  Market fragmentation
–  Emergence of specialization
–  Technology to bridge the gap
•  Key players in the middle market
–  Buyers
•  Private equity
•  Strategics
•  Family offices
•  Independent sponsors
•  Search Funds
–  Advisors
•  Investment bankers
•  Business brokers
Key Trends in the Middle Market
The Democratization of Capital
More	
  Op(ons	
  
&	
  Greater	
  
Availability	
  of	
  
Capital	
  Than	
  
Ever	
  
Regulatory	
  
Industry	
  
Technology	
  
Private	
  
Equity	
  
Firms	
  
Strategic	
  Buyers	
  
M&A	
  Advisory	
  
Firms	
  
Private	
  
Equity	
  
Firms	
  
Individual	
  
Investors	
  
Family	
  Offices	
  
Search	
  
Funds	
  
Pledge	
  
Funds	
  
The Middle Market Fragments Further
Business	
  
Broker	
  
The emergence of specialization
“The	
  days	
  when	
  private	
  equity	
  fund	
  managers	
  and	
  
investors	
  could	
  make	
  out-­‐sized	
  returns	
  through	
  
plain	
  vanilla,	
  debt-­‐fueled	
  buyouts	
  are	
  over.	
  Some	
  of	
  
the	
  best	
  opportuni(es	
  today	
  are	
  in	
  specialist	
  private	
  
equity	
  funds	
  that	
  stretch	
  the	
  boundaries	
  of	
  the	
  
asset	
  class.”	
  –	
  Forbes.com	
  
Having a view of the middle market landscape
Buyers	
  
Advisors	
  
Investors	
  
How do you evaluate
and make a decision?
1.  Lack of easy access to
information to help qualify
and evaluate
2.  No efficient way to
understand and navigate
large universe of potential
advisors, investors, buyers
Technology is shifting the paradigm
89%
CEOs who start their research and evaluation of a business or
financial partner using online tools
Technology is shifting the paradigm
More
Transparency
Greater
Efficiency
Better Decisions
Remember the Valuation Gap?
40%
Owners who receive a
lower offer for their
business than expected
Informa(on	
  
about	
  what	
  
makes	
  your	
  
company	
  
valuable	
  
Rela(onships	
  
with	
  buyers	
  
and	
  advisors	
  
to	
  maximize	
  
your	
  op(ons	
  
The Key Players
Buyers
Traditional Private Equity
4,000 in the US
PROS	
   CONS	
  
•  Deep	
  deal	
  experience	
  
•  Helpful	
  at	
  crea(ng	
  strategic	
  
op(ons	
  for	
  the	
  business	
  
•  OSen	
  partnered	
  with	
  
industry	
  operators	
  that	
  
implement	
  opera(onal	
  
excellence	
  	
  
•  Financially	
  oriented	
  and	
  
less	
  interested	
  in	
  strategic	
  
value	
  of	
  assets	
  
•  Fund	
  mandate	
  means	
  
rigidity	
  around	
  investment	
  
criteria	
  
•  Defined	
  investment	
  (me	
  
horizon	
  means	
  they	
  are	
  
defini(vely	
  looking	
  for	
  an	
  
exit	
  
	
  
Strategic Buyers
150,000 in the US (Companies >$10M in Revenue)
PROS	
   CONS	
  
•  Benefit	
  from	
  strategic	
  value	
  
of	
  assets	
  
•  Strategic	
  value	
  means	
  
higher	
  willingness	
  to	
  pay	
  
•  Opera(ng	
  from	
  broader	
  
balance	
  sheet	
  
•  More	
  pa(ent	
  capital	
  due	
  to	
  
strategic	
  considera(ons	
  
•  Harder	
  to	
  iden(fy	
  
•  OSen	
  have	
  to	
  fit	
  into	
  (ghtly	
  
defined	
  pre-­‐exis(ng	
  criteria	
  
and	
  align	
  with	
  strategic	
  
priority	
  of	
  the	
  business	
  
•  Not	
  perpetually	
  in	
  the	
  
market	
  
	
  
Family Offices
10,000 in the US
PROS	
   CONS	
  
•  Not	
  inves(ng	
  out	
  of	
  a	
  
commiVed	
  fund	
  and	
  thus	
  
much	
  more	
  flexible	
  in	
  deal	
  
structure	
  
•  Pa(ent	
  capital	
  without	
  
mandate	
  to	
  exist	
  
•  Less	
  valua(on	
  sensi(ve	
  	
  
•  OSen	
  not	
  bringing	
  strategic	
  
or	
  ins(tu(onal	
  exper(se	
  to	
  
a	
  specific	
  deal	
  
•  Not	
  perpetually	
  in	
  the	
  
market	
  
•  Difficult	
  to	
  iden(fy	
  and	
  
locate	
  
	
  
Independent Sponsors
1,500 in the US
PROS	
   CONS	
  
•  Seasoned	
  deal	
  
professionals	
  
•  Less	
  constric(on	
  then	
  
typically	
  funded	
  private	
  
equity	
  
•  Can	
  move	
  quickly	
  and	
  
execute	
  with	
  speed	
  
•  No	
  commiVed	
  fund	
  means	
  
there	
  is	
  implicit	
  execu(on	
  
risk	
  as	
  they	
  pool	
  investor	
  
interest	
  
•  Lack	
  of	
  visibility	
  on	
  real	
  
funding	
  capabili(es	
  
	
  
Search Funds
1,000+ in the US
PROS	
   CONS	
  
•  Highly	
  mo(vated	
  
•  Interested	
  in	
  smaller	
  
opportuni(es	
  	
  
•  Less	
  opera(onal	
  
experience	
  	
  
•  Execu(on	
  risk	
  due	
  to	
  
pooled	
  capital	
  
considera(ons	
  
•  Can	
  have	
  geographic	
  
constraints	
  
	
  
The Key Players
Advisors
Investment Banks
4,000 in the US
PROS	
   CONS	
  
•  Seasoned	
  deal	
  
professionals	
  
•  Skilled	
  at	
  crea(ng	
  great	
  
outcomes	
  for	
  their	
  clients	
  
•  Deep	
  networks	
  and	
  
rela(onships	
  coupled	
  with	
  
industry	
  knowledge	
  
•  Fees	
  driven	
  by	
  deal	
  size	
  
mean	
  they	
  oSen	
  can’t	
  work	
  
on	
  smaller	
  opportuni(es	
  
•  Retained	
  advisors	
  generate	
  
the	
  best	
  outcomes	
  but	
  can	
  
impact	
  small	
  company	
  cash	
  
flow	
  
	
  
Business Brokers
5,000 in the US
PROS	
   CONS	
  
•  Work	
  on	
  smaller	
  
opportuni(es	
  
•  Perfect	
  for	
  geographically	
  
constrained	
  or	
  local	
  
businesses	
  
•  New	
  regulatory	
  
requirements	
  ease	
  the	
  
compliance	
  burden	
  
•  More	
  accustomed	
  to	
  a	
  
“lis(ng”	
  process	
  	
  
•  OSen	
  less	
  experience	
  with	
  
larger	
  transac(ons	
  
•  Opera(ng	
  on	
  success-­‐only	
  
basis	
  can	
  mean	
  looser	
  
controls	
  around	
  
distribu(on	
  of	
  informa(on	
  
and	
  confiden(ality	
  	
  
	
  
Takeaways
q  	
  The	
  middle	
  market	
  is	
  an	
  incredibly	
  diverse	
  and	
  fragmented	
  
landscape	
  
q  The	
  landscape	
  has	
  evolved	
  significantly	
  and	
  there	
  are	
  numerous	
  
credible	
  funding	
  sources	
  that	
  can	
  be	
  overlooked	
  or	
  misunderstood	
  
at	
  first	
  glance	
  
q  CEOs	
  and	
  market	
  par(cipants	
  are	
  well	
  served	
  to	
  understand	
  the	
  
landscape	
  
q  Tools	
  and	
  technology	
  should	
  be	
  used	
  to	
  manage	
  the	
  market	
  and	
  
gain	
  visibility	
  and	
  access	
  to	
  these	
  cons(tuents	
  
Recapping
10% Time building relationships to
preserve and maximize value
Be a 90/10 CEO
24
Additional Resources
SEARCH FOR MIDDLE MARKET PLAYERS ON AXIAL
Ø  https://network.axial.net/search
Ø  http://www.axial.net/business
ARTICLES ON THE MIDDLE MARKET
Ø  http://www.axial.net/forum/3-reasons-specialization-matters-private-equity/
Ø  http://www.axial.net/forum/proliferation-boutique-investment-banks/
Ø  http://www.axial.net/forum/fragmented-capital-markets-mean-dealmakers/
Ø  http://www.axial.net/forum/rise-independent-sponsors/
Ø  http://www.axial.net/forum/changing-search-fund-model/
Thank You. Questions?
Get in touch
•  Email at sam.jacob@axial.net
•  Visit www.axial.net
March 19, 2015 26

Vistage webinar feb 19 2015

  • 1.
    The Middle Market:An Overview of the Key Players From Private Equity to Investment Banking Sam Jacobs, SVP Axial February 2015
  • 2.
    My Background •  Earlyemployee at GLG, over $200M of equity and $100M of debt raised •  Worked in middle market investment banking and financial consulting •  Run all revenue and membership operations for Axial beginning in 2010 and working closely with over 21,000 Members across the world
  • 3.
    Agenda •  Key Trendsin the Middle Market –  Democratization of capital –  Market fragmentation –  Emergence of specialization –  Technology to bridge the gap •  Key players in the middle market –  Buyers •  Private equity •  Strategics •  Family offices •  Independent sponsors •  Search Funds –  Advisors •  Investment bankers •  Business brokers
  • 4.
    Key Trends inthe Middle Market
  • 5.
    The Democratization ofCapital More  Op(ons   &  Greater   Availability  of   Capital  Than   Ever   Regulatory   Industry   Technology  
  • 6.
    Private   Equity   Firms   Strategic  Buyers   M&A  Advisory   Firms   Private   Equity   Firms   Individual   Investors   Family  Offices   Search   Funds   Pledge   Funds   The Middle Market Fragments Further Business   Broker  
  • 7.
    The emergence ofspecialization “The  days  when  private  equity  fund  managers  and   investors  could  make  out-­‐sized  returns  through   plain  vanilla,  debt-­‐fueled  buyouts  are  over.  Some  of   the  best  opportuni(es  today  are  in  specialist  private   equity  funds  that  stretch  the  boundaries  of  the   asset  class.”  –  Forbes.com  
  • 8.
    Having a viewof the middle market landscape Buyers   Advisors   Investors   How do you evaluate and make a decision? 1.  Lack of easy access to information to help qualify and evaluate 2.  No efficient way to understand and navigate large universe of potential advisors, investors, buyers
  • 9.
    Technology is shiftingthe paradigm 89% CEOs who start their research and evaluation of a business or financial partner using online tools
  • 10.
    Technology is shiftingthe paradigm More Transparency Greater Efficiency Better Decisions
  • 11.
    Remember the ValuationGap? 40% Owners who receive a lower offer for their business than expected Informa(on   about  what   makes  your   company   valuable   Rela(onships   with  buyers   and  advisors   to  maximize   your  op(ons  
  • 12.
  • 13.
    Traditional Private Equity 4,000in the US PROS   CONS   •  Deep  deal  experience   •  Helpful  at  crea(ng  strategic   op(ons  for  the  business   •  OSen  partnered  with   industry  operators  that   implement  opera(onal   excellence     •  Financially  oriented  and   less  interested  in  strategic   value  of  assets   •  Fund  mandate  means   rigidity  around  investment   criteria   •  Defined  investment  (me   horizon  means  they  are   defini(vely  looking  for  an   exit    
  • 14.
    Strategic Buyers 150,000 inthe US (Companies >$10M in Revenue) PROS   CONS   •  Benefit  from  strategic  value   of  assets   •  Strategic  value  means   higher  willingness  to  pay   •  Opera(ng  from  broader   balance  sheet   •  More  pa(ent  capital  due  to   strategic  considera(ons   •  Harder  to  iden(fy   •  OSen  have  to  fit  into  (ghtly   defined  pre-­‐exis(ng  criteria   and  align  with  strategic   priority  of  the  business   •  Not  perpetually  in  the   market    
  • 15.
    Family Offices 10,000 inthe US PROS   CONS   •  Not  inves(ng  out  of  a   commiVed  fund  and  thus   much  more  flexible  in  deal   structure   •  Pa(ent  capital  without   mandate  to  exist   •  Less  valua(on  sensi(ve     •  OSen  not  bringing  strategic   or  ins(tu(onal  exper(se  to   a  specific  deal   •  Not  perpetually  in  the   market   •  Difficult  to  iden(fy  and   locate    
  • 16.
    Independent Sponsors 1,500 inthe US PROS   CONS   •  Seasoned  deal   professionals   •  Less  constric(on  then   typically  funded  private   equity   •  Can  move  quickly  and   execute  with  speed   •  No  commiVed  fund  means   there  is  implicit  execu(on   risk  as  they  pool  investor   interest   •  Lack  of  visibility  on  real   funding  capabili(es    
  • 17.
    Search Funds 1,000+ inthe US PROS   CONS   •  Highly  mo(vated   •  Interested  in  smaller   opportuni(es     •  Less  opera(onal   experience     •  Execu(on  risk  due  to   pooled  capital   considera(ons   •  Can  have  geographic   constraints    
  • 18.
  • 19.
    Investment Banks 4,000 inthe US PROS   CONS   •  Seasoned  deal   professionals   •  Skilled  at  crea(ng  great   outcomes  for  their  clients   •  Deep  networks  and   rela(onships  coupled  with   industry  knowledge   •  Fees  driven  by  deal  size   mean  they  oSen  can’t  work   on  smaller  opportuni(es   •  Retained  advisors  generate   the  best  outcomes  but  can   impact  small  company  cash   flow    
  • 20.
    Business Brokers 5,000 inthe US PROS   CONS   •  Work  on  smaller   opportuni(es   •  Perfect  for  geographically   constrained  or  local   businesses   •  New  regulatory   requirements  ease  the   compliance  burden   •  More  accustomed  to  a   “lis(ng”  process     •  OSen  less  experience  with   larger  transac(ons   •  Opera(ng  on  success-­‐only   basis  can  mean  looser   controls  around   distribu(on  of  informa(on   and  confiden(ality      
  • 21.
  • 22.
    q   The  middle  market  is  an  incredibly  diverse  and  fragmented   landscape   q  The  landscape  has  evolved  significantly  and  there  are  numerous   credible  funding  sources  that  can  be  overlooked  or  misunderstood   at  first  glance   q  CEOs  and  market  par(cipants  are  well  served  to  understand  the   landscape   q  Tools  and  technology  should  be  used  to  manage  the  market  and   gain  visibility  and  access  to  these  cons(tuents   Recapping
  • 23.
    10% Time buildingrelationships to preserve and maximize value Be a 90/10 CEO
  • 24.
    24 Additional Resources SEARCH FORMIDDLE MARKET PLAYERS ON AXIAL Ø  https://network.axial.net/search Ø  http://www.axial.net/business ARTICLES ON THE MIDDLE MARKET Ø  http://www.axial.net/forum/3-reasons-specialization-matters-private-equity/ Ø  http://www.axial.net/forum/proliferation-boutique-investment-banks/ Ø  http://www.axial.net/forum/fragmented-capital-markets-mean-dealmakers/ Ø  http://www.axial.net/forum/rise-independent-sponsors/ Ø  http://www.axial.net/forum/changing-search-fund-model/
  • 25.
    Thank You. Questions? Getin touch •  Email at sam.jacob@axial.net •  Visit www.axial.net
  • 26.