Visit York's Chief Executive Gillian Cruddas goes through the Highlights of 2012 and the opportunities for 2013 at the Visit York Tourism Conference 2012
This document summarizes the digital marketing strategies and initiatives of Visit York, the tourism board for York, UK. Over the past 25 years, Visit York has grown its digital presence through its website, social media accounts, and online campaigns. Its goals are to increase visitors to York, encourage them to spend more, and boost profits for its member businesses. To achieve this, Visit York is launching a new website, extending its international reach, recruiting advocates to create content, developing a smartphone app with the city council, and running viral campaigns. It invites member businesses to get involved through links, social sharing, updating their listings, and spreading awareness of Visit York's resources.
Sharon Orrell at VisitEngland Talks Upcoming Tourism Trends for 2013Visit York
Sharon Orrell, Head of Research and Insight at VisitEngland discusses the upcoming trends and how to understand your customer at the Visit York Tourism Conference 2012
This document discusses how to improve search engine optimization (SEO) for a website. It recommends optimizing page titles, meta descriptions, headings and internal linking to important pages to help search engines understand what the site is about. Adding relevant keywords throughout the content and linking to authoritative external sources can also help boost SEO and visibility in search results.
Peter Avis - Why Customer Service MattersVisit York
Peter Avis, the restaurant manager at Babylon, outlines four elements of great customer service: 1) having a strong staff who are informed, trained, and feel like part of the business, 2) staying ahead of competitors by analyzing them and having lunches with them, 3) providing "WOW factors" like knowing guests and rewarding loyalty with small impacts, and 4) gathering feedback from various sources like mystery diners, reviews, mail, and cards to improve service.
Metawriting is writing about writing to increase comprehension and decrease errors. It works by having students analyze a common error in their writing and then write a one-page essay comparing and contrasting guidance on the correct usage. The benefits are that it reduces the specific errors in subsequent writings and increases the use of research and writing sources to improve student papers.
Steve Keenan - Six Ways to Move on in Travel MarketingVisit York
Steve Keenan, former online travel editor at the Sunday Times talked delegates at the Visit York Tourism Conference through the social media marketing options available to them
Este documento describe las operaciones y criterios del servicio 012 de atención ciudadana de Cataluña. Explica que el 012 atiende 2.7 millones de llamadas al año a través de múltiples canales como teléfono, correo electrónico y SMS. También describe la estructura organizativa, los criterios para publicar información en redes sociales y responder consultas de manera oportuna y en el idioma apropiado.
This document summarizes the digital marketing strategies and initiatives of Visit York, the tourism board for York, UK. Over the past 25 years, Visit York has grown its digital presence through its website, social media accounts, and online campaigns. Its goals are to increase visitors to York, encourage them to spend more, and boost profits for its member businesses. To achieve this, Visit York is launching a new website, extending its international reach, recruiting advocates to create content, developing a smartphone app with the city council, and running viral campaigns. It invites member businesses to get involved through links, social sharing, updating their listings, and spreading awareness of Visit York's resources.
Sharon Orrell at VisitEngland Talks Upcoming Tourism Trends for 2013Visit York
Sharon Orrell, Head of Research and Insight at VisitEngland discusses the upcoming trends and how to understand your customer at the Visit York Tourism Conference 2012
This document discusses how to improve search engine optimization (SEO) for a website. It recommends optimizing page titles, meta descriptions, headings and internal linking to important pages to help search engines understand what the site is about. Adding relevant keywords throughout the content and linking to authoritative external sources can also help boost SEO and visibility in search results.
Peter Avis - Why Customer Service MattersVisit York
Peter Avis, the restaurant manager at Babylon, outlines four elements of great customer service: 1) having a strong staff who are informed, trained, and feel like part of the business, 2) staying ahead of competitors by analyzing them and having lunches with them, 3) providing "WOW factors" like knowing guests and rewarding loyalty with small impacts, and 4) gathering feedback from various sources like mystery diners, reviews, mail, and cards to improve service.
Metawriting is writing about writing to increase comprehension and decrease errors. It works by having students analyze a common error in their writing and then write a one-page essay comparing and contrasting guidance on the correct usage. The benefits are that it reduces the specific errors in subsequent writings and increases the use of research and writing sources to improve student papers.
Steve Keenan - Six Ways to Move on in Travel MarketingVisit York
Steve Keenan, former online travel editor at the Sunday Times talked delegates at the Visit York Tourism Conference through the social media marketing options available to them
Este documento describe las operaciones y criterios del servicio 012 de atención ciudadana de Cataluña. Explica que el 012 atiende 2.7 millones de llamadas al año a través de múltiples canales como teléfono, correo electrónico y SMS. También describe la estructura organizativa, los criterios para publicar información en redes sociales y responder consultas de manera oportuna y en el idioma apropiado.
HSMAI Dialogue Evening - STR Global: Dublin Hotel Pricing and International T...HSMAI_Ireland
Our guest speaker for the evening was Sarah Duignan, Director of Account Management at STR.
In her presentation Sarah covered:
Performance, forecasts and anaylsis of the Dublin market
International market comparison and anaylsis
Positive news even in recessionary times
Insight into the impact of the new terminal at Dublin Airport and the Convention Centre
This document discusses global e-commerce trends and cross-border opportunities. It provides statistics on the growth of e-commerce in various countries and regions. The UK e-commerce market has grown significantly in recent years and now accounts for 18% of total UK retail sales. Globally, e-commerce sales are expected to double to $1.125 trillion by 2012. Emerging markets like Brazil, Russia, India and China are leading growth. Cross-border shopping is also increasing, with up to 50% of consumers in some countries making online purchases from other countries. The document identifies opportunities for cross-border sales but also barriers to overcome like language, customer tastes, delivery and payment issues.
- Saigontourist Travel Service is a leading travel agency in Vietnam and an affiliate of Saigontourist Holding Company.
- In 2007, STS serviced over 91,000 inbound tourists, generating $46.5 million in revenue.
- STS has over 200 overseas partners and provides a variety of tour packages and travel services to inbound tourists.
The public relations budget template shows annual budgets and spending for various categories. The largest budget is for PR agency fees at $60,000, followed by analyst firms and sponsored reports at $20,000. As of now, 101,570 has been spent out of the total $126,400 budget, leaving $24,830 remaining. Spending has been uneven across categories and months.
The document outlines the agenda for the PPA Southern Regional Meeting being held at Hobbledown on November 13th, 2012. The agenda includes presentations on the UK Indoor Play Market Report results, small group discussions on practical operating ideas and risk management, networking with suppliers, and seminars on running sports classes and improving food and drink sales. A tour of the host center will conclude the event.
A panel with hospitality experts about the rise of hospitality as an asset class and why it is getting so much attraction in the industry thanks to the new balance between investors, developers and hotel operators.
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HSMAI Dialogue Evening - STR Global: Dublin Hotel Pricing and International T...HSMAI_Ireland
Our guest speaker for the evening was Sarah Duignan, Director of Account Management at STR.
In her presentation Sarah covered:
Performance, forecasts and anaylsis of the Dublin market
International market comparison and anaylsis
Positive news even in recessionary times
Insight into the impact of the new terminal at Dublin Airport and the Convention Centre
This document discusses global e-commerce trends and cross-border opportunities. It provides statistics on the growth of e-commerce in various countries and regions. The UK e-commerce market has grown significantly in recent years and now accounts for 18% of total UK retail sales. Globally, e-commerce sales are expected to double to $1.125 trillion by 2012. Emerging markets like Brazil, Russia, India and China are leading growth. Cross-border shopping is also increasing, with up to 50% of consumers in some countries making online purchases from other countries. The document identifies opportunities for cross-border sales but also barriers to overcome like language, customer tastes, delivery and payment issues.
- Saigontourist Travel Service is a leading travel agency in Vietnam and an affiliate of Saigontourist Holding Company.
- In 2007, STS serviced over 91,000 inbound tourists, generating $46.5 million in revenue.
- STS has over 200 overseas partners and provides a variety of tour packages and travel services to inbound tourists.
The public relations budget template shows annual budgets and spending for various categories. The largest budget is for PR agency fees at $60,000, followed by analyst firms and sponsored reports at $20,000. As of now, 101,570 has been spent out of the total $126,400 budget, leaving $24,830 remaining. Spending has been uneven across categories and months.
The document outlines the agenda for the PPA Southern Regional Meeting being held at Hobbledown on November 13th, 2012. The agenda includes presentations on the UK Indoor Play Market Report results, small group discussions on practical operating ideas and risk management, networking with suppliers, and seminars on running sports classes and improving food and drink sales. A tour of the host center will conclude the event.
A panel with hospitality experts about the rise of hospitality as an asset class and why it is getting so much attraction in the industry thanks to the new balance between investors, developers and hotel operators.
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2. Visitor Trends
Accommodation
Hotel room occupancy to the end of September
is up 2% compared with 2011, now at 80%.
Average room rates are up 1%, to £78.23
Conference day delegates up 1%
2012 2011 2010
80% £78.40
80% £78.20
79% £78.00
79% £77.80
78% £77.60
78% £77.40
77% Average Room Rates (to end
Sep)
Occupancy (to end Sep)
3. Visitor Trends
Attractions
1.85 million visitors through the doors of the big eight
attractions, to the end of September 2012.
7.6% lower than 2011 but equal to 2010.
City centre footfall is 5% lower than last year.
2012 2011 2010
2000000
1950000
1900000
1850000
1800000
1750000
Visitor Numbers (to end Sep)
22. 2013 Opportunities Tuck in. There’s
Get your slice of the cake! plenty to go
around...
York Wrapped Up – Special Offers
Romantic Heritage
Website advertising & e-commerce
Spring / Summer Campaign
York Minster to Westminster
Exhibitions
York Pass
Shop window to ½ million visitors
Member Events
Sponsorship
23.
24. Thank you!
Let’s work together to sharpen
York’s competitive edge...
...but let’s have some lunch first!
@visityorkbiz #vyconference2012
Editor's Notes
1. 1.5 million unique visitors annually to visityork.org2. Extensive SEO and marketing programme3. Double the number of Twitter followers in 12 months to over 8,0004. Over 1,000,000 consumer enewsletters sent per annum.5. Accommodation Bookings up 39.8% in the past 3 months and continuing to rise (against a national picture of a 6% downturn).
Fresh contemporary design and imageryIntuitive drop down menu giving easy access to content in a single click.Booking call to action weaved throughout the site. Explain this benefits not just accommodation providers....a booking means a visitor is coming to stay!Over 125,000 search engine optimised internal links.First UK destination to offer online rail ticket search in partnership with East CoastNew advertising opportunities on a pay per click or monthly basisBespoke feature pages to raise your business profile – such as Minster Revealed.Encourage all members to check their listings and pictures – and accommodation providers to update availability.