The document summarizes Visit Eau Claire's marketing activities and accomplishments in 2012. It reports that sports marketing generated $7 million in economic impact and hosted 28,700 hotel room nights. Group marketing generated $1.4 million in economic impact and hosted 5,145 room nights. Leisure marketing expanded website traffic and social media presence. New events like disc golf and curling tournaments brought visitors. Grants of $38,000 supported local events. Membership grew to 255 businesses.

1. 2012

2. Sports Marketing
2012 Economic Impact: $7,074,000
2012 Blocked Rooms: 28,700

3. Sports Marketing
Memberships
 Amateur Athletic Union
 National Association of Sports
Commissions
Magazine Advertising
 Sports Destination Management
 Sports Events Magazine
 Sports Travel Magazine

4. 2012 Sports Sales Review
New Sporting Events in the Eau Claire Area
Included…
 USA Curling – Challenge Round Tournament
• Eau Claire County Expo Center/EC Curling Club
• Over 200 Room Nights
• $54,000 Economic Impact
 WI Dartball – State Tournament
• Eau Claire Indoor Sports Center
• Over 1,000 Room Nights
• $270,000 Economic Impact
 Professional Disc Golf Association – King of
the Ridge Tournament
• Tower Ridge County Park
• Over 300 Room Nights
• $81,000 Economic Impact
 WI Little League – State 12U Tournament
• Carson Park – Gelein Field
• Over 600 Room Nights
• $167,400 Economic Impact

5. Group Marketing
2012 Economic Impact: $1,389,150
2012 Blocked Rooms: 5,145

6. Group Marketing
Memberships
 Meeting Professionals International
 Think Wisconsin
 Wisconsin Society of Association Executives
Advertising
 Collinson Media
 MPIGlobal.com
 Midwest Meetings Guidebook
 Meetingpages.com

7. 2012 Group Sales Review
New Groups/Conventions in the
Eau Claire Area Included…
 Cooperative Network – Youth  2014 WI Rural Letter Carriers Assoc.
Conference • Holiday Inn Campus Area
• Ramada Convention Center • Over 240 Room Nights
• Over 120 Room Nights • $64,800 Economic Impact
• $32,400 Economic Impact
 WI Housing & Urban Development
 WI Association of Licensed Practical Nurses • Plaza Hotel & Suites
• Holiday Inn Campus Area • Over 250 Room Nights
• Over 180 Room Nights • $67,500 Economic Impact
• $48,600 Economic Impact

8. Leisure Marketing

9. Leisure Marketing - Advertising
Online Banner Ads
2012

10. Website Traffic GROWS
 www.visiteauclaire.com
 www.visiteauclaire.mobi 2012 Visits: 93,401
 www.visiteauclaireblog.com 2011 Visits: 77,881
 www.www.gotownofunion.com
 www.goaltoona.com
 Visit Eau Claire Mobile Application 11.65% increase
from previous
Average Time on Site: 3:00 year
Page Views Per Visit: 4

11. Earned Media
Local, Regional, National
2012: $383,000
 Highlights include:
 Bon Iver Wins a Grammy and Mentions Eau
Claire
 Eau Claire Featured in “Today in America”
with Terry Bradshaw
 Yahoo! Finance lists Eau Claire as “One of
Top 5 Cities to Retire on Social Security
Alone”
 UW Eau Claire Selected as Top 5 of
Regional Public Universities by US News
 We continue to have great local coverage
from local radio, newspapers, TV

12. Social Media
Contacts
2011 2012
Facebook: 1,678 2,937
Flickr: 1,695 2,604
Twitter: 1,150 1,504
YouTube: 8,443 13,037

13. Social Media - Highlights
2012 Brings New Social Media
Exposure
 Pinterest
 Google +
 Instagram
Visit Eau Claire Wins
 Contest at SoMeT 2012
Through Instagram
 FREE Registration to
2013 Conference ($600)
 Beat out Pure Michigan by
41 Votes!

14. 2012 Fun Patrol Overview
Over 417 Events!
Expanded “Out of
Market” Coverage:
• Madison, WI (2)
• Chanhassen, MN
• Wausau, WI

15. 2012 Featured Businesses
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16. Membership & Servicing

17. Membership
 255 Members Burrachos
Farmers’ Insurance
From the Vine
 46 New This Year New Image PACE Fitness
My Next Home
KP Katering Gold’s Gym
BareBones Ensemble Theatre Company
Denovo Medspa
Caffee Tempo Right Way Shuttle
Richie, Wickstrom & Wachs Exceptional Athletics
Wilderness Pursuit Horseback Adventures
WESTconsin St. James the Greater
The Goat Coffee House Northern WI State Fairgrounds
Globe University
Altoona Family Restaurant Eau Claire Bit & Spur Saddle Club
Ship Shape Car Wash
CV Virtual Tours Lee Beverage
Mabel Tainter Center for the Arts
Westgate Sportsman Club
The Chocolate Shoppe Chippewa Valley Jazz Orchestra
River Bend Winery
Jim Bob’s Pizza Auto Wrap, LLC
TGI Friday’s

18. Membership
Basic Membership Provides Access to $322 Million in Annual
Visitor Spending!
Free Listing Program
FREE Website Listing on
VISITEAUCLAIRE.COM
To apply for your FREE Web Listing go to:
visiteauclaire.com/ freelisting.asp

19. Visit Eau Claire Services
 Pre-event Publicity
• Press Releases
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20. Grants

21. Grants Allocated by VEC in 2012
Total Tourism and Cultural Grants- $37,783
(supported by $10,833 grant from Wisconsin Arts Board)
Some Events and Promotions funded through the grant programs:
• Eau Claire Children’s Theatre – Harvest Hustle Half Marathon
•Eau Claire Horseshoe Club – WI State Horseshoe Tournament
•Eau Claire Kubb – U.S. National Kubb Championship
•Eau Claire Little League – WI State Tournament
•Eau Claire Big Rig Truck Show/NAST
•Paul Bunyan Logging Camp – US Open Chainsaw Sculpture Championships
•Literary Arts Committee, ECRAC – Chippewa Valley Book Festival
•Eau Claire Jazz Festival
•Sculpture Tour Eau Claire
•Evolve Welness, LLC – Movement Arts Day
•Dunn County Historical Society – Show Me Saturdays

22. Grant Program Highlights
Eau Claire Kubb – U.S. National Championships
 $750 Tourism Grant
 Largest Kubb Tournament Outside Europe
40% Increase in Players for 2012
 Eau Claire Soccer Park
Movement Arts Day
 $2,000 Cultural Arts Grant
 Interactive Dance & Movement Workshops
 Held In Conjunction with the Open Air
Festival of the Arts
Phoenix Park

23. Grant Award Ceremony
 Emcee: Ben Richgruber
 Official Presentation of All Grant Awards
 Media Coverage
 Future Plans:
• Member Services “Tradeshow”
 November Round Ceremony: Thursday, December 20, 2012

24. Grants Received
Leveraging our Resources
 Meetings Mean Business: $1,925
 Wisconsin Arts Board: $7,010
 Ready, Set, Go Grant: $20,000
 WI Welcome Center Grant: $35,150
 JEM Grant: $38,700
$102,785
Grant Funding Received in 2012

25. Menomonie Area Welcome Centers
Ribbon Cutting & Grand
Opening
 Chippewa Falls Area Chamber
 Hudson Area Chamber
 Greater Menomonie Area Chamber
 Visit Eau Claire
 WI Department of Tourism
 WI Department of Transportation

26. On Behalf of the Staff of
Visit Eau Claire
Thank YOU for helping us make
2012 a great year!