This document discusses recruitment training and provides guidance on effective advertising and interviewing. It recommends targeting advertisements to attract the desired candidate using appealing words. Both functional and emotional appeals are important. Phone interviews should assess the candidate's suitability while in-person interviews involve preparing oneself and one's office, reviewing documents, learning about the candidate's details, pitching the company profile, and determining if the candidate views the role as a hobby, identity-maker, or career. Effective interviews also utilize structured question lists and cover joining details.