Vision Management Consultants is an independent market research consultancy based in Oman that aims to become a benchmark provider of market research services and help entrepreneurs realize their dreams. It offers a range of services from syndicated data to customized research assignments to gather real insights for clients. Its experienced team uses various tools and analytical techniques to conduct research across industries. The company adheres to high ethical standards in its work.

1. VISION MANAGEMENT
CONSULTANTS

2. About us
Market intelligence is a prime driver of competitive advantage. It
directly affects the organisation’s bottom line. Whether, it is a
product or a service, a strong market focus is the hallmark of
successful organizations.
We take pleasure in introducing Vision Management Consultants
- an independent market research consultancy based in the
Sultanate of Oman.

3. Our Vision
Market research is for discovering what people want, need or believe
and also how they act. Once that research is completed, it can be used
to determine the strategy to market your product.
• Make Vision a benchmark in provision of market research services.
• Help budding entrepreneurs in Oman realise their dreams.

4. Our Services
Market research is essential to creating any sound business plan and is
the foundation of marketing. We pride ourselves in providing a complete
range of market research services. Our services are monitored for quality
assurance and we believe in delivering an attractive value proposition to
our clients.
From syndicated data to one-off research assignments, our team of
experienced bilingual researchers can deliver insights within set
parameters or provide you innovative leads by thinking outside the box.
In keeping with our vision, our aim is to not just provide data and
statistics but gather real insights for the real world. We can advise you on
market positioning and brand building. Market entry strategies and
market expansion strategies form an important component of our service
offering.

5. Research Offerings
• Market Studies
• Techno-Economic Feasibility Studies
• Customer Satisfaction & Loyalty surveys
• Brand Image Mapping
• Identification of Key Market Drivers
• Package Testing
• Media Effectiveness Survey
• Pre & Post Campaign Surveys
• Competition Analysis
• Market Share

6. Research Offerings
• Youth Marketing
• Rural Insights
• Economic Data
• Social Impact Analysis
• Awareness Management
• E-Governance
• Education
• Tourism
• Employee Satisfaction
• Training Needs Analysis
• Job Fit

7. Research Tools
• Face to Face Survey
• Telephonic Surveys
• On Line Surveys
• SMS Surveys
• Contest Surveys
• Assisted Surveys
• Data Mining
• Observation Studies
• Continuous Feedback
• Expert Opinion / Roundtables
• Local Networks

8. Research Tools
• Aided Recall
• Anthropomorphic
• Bench Marking
• Biased Questions
• Blind Tests
• Call Backs
• Computer Assisted Interviewing
• Concept Tests
• Conjoint Analysis
• Copy Testing

9. Research Tools
• Random Sampling
• Reference Sampling
• Rating
• Role Playing
• Rotation Procedures
• Sales Waves
• Self Administered Interviews
• Triangular Test
• Word Association
• Local Language Testing

10. Analytical Approach
Sample of Techniques Used
• Qualitative and Quantitative Surveys
• Use of Observation, Exploratory, Descriptive and
Conclusive Research Methods
• Customer analytics
• Inferential or models-based research
• Descriptive or documentary research
• Market Basket Analysis to identify Alpha Consumers
• Inferential Statistics
• Data mining
• Correlation & Regression
• Trend series
• Hypothesis testing

11. Industry Experience
We are experienced researchers (with experience in Oman, UAE and
India) who have carried out projects across most industry sectors and
have the skills and resources to undertake both qualitative and
quantitative market research.
• Water Utility Services
• Consumer Products & Services (Paints, Food products)
• Supermarkets/Malls
• Tourism Industry – (Resorts, Sustainable Tourism projects)
• Hospitality (Hotels, Hotel Apartments)
• Restaurants (Theme based restaurants, Fast Food-Industry)
• Training/Education (For major Schools, Colleges and Universities)
• Logistics Providers
• Construction Industry (Concrete blocks, Crushers & Ready Mix)
• Management Consultancy firms (Providing Market survey services)

12. Specific Experience
- Industry demand for Quality and Quantity (water) in Oman – For
Majis Industrial Services Company SAOC
- Customer Satisfaction Survey for Haya (through Horwath MAK
Ghazali company)
- Why Not? Campaign effectiveness survey for Jotun Paints
(through BDO Jawad Habib)
- Brand perception survey for a product of Pepsico (TOP Fruit)
- Advertising Industry survey,Signage industry survey,Quick Print
opportunity survey,Paper bags opportunity survey for Mazoon
- Consumer survey for domestic water heaters in Oman
- Concept feedback survey for sustainable tourism at Ramlat Touq
for Ministry of Tourism
- Customer satisfaction survey – Omani Products/brands
- Feasibility study – Tourism products, Construction industry
- Market Study for Home Appliances, Security Products, etc

13. Specific Experience
- Market study for demand potential for hospitality industry for NHI
- Demand for post graduate courses for Sohar University
- Consumer and corporate feedback for proposed new exhibition
centers at Muscat, Sohar and Buraimi
- Survey of Room tariffs for hotels in Muscat for Ministry of Tourism
- Market study for a boutique hotel in Muscat
- Market study for a concept café in Muscat
- Consumer potential survey for a Chalet Resort at Al Ashkara
- Consumer potential survey for hotel apartments in Sohar
- Consumer feedback survey for Healthclubs and spa facilities in
Sohar
- Consumer feedback survey for Insurance products for a UAE
company
- Consumer potential survey for building materials – Feasibility Study

14. Our Winning Strategy
• Focus
• Specialisation
• Local Presence & Reach
• Creative Solutions
• Full Spectrum Offering
• Value For Money

15. Our Team
• CEO – Mohammed Al Muttawa
• Senior Consultant - Hafidh Al Rubaiey
• Project Manager – Madhulika Mohta
• Director – Nimit Ramaiya

16. Code of Ethics
• To maintain high standard of competence and integrity in marketing
and survey research.
• To maintain highest level of business and professional conduct, and to
comply with local laws and regulations applicable to our business
practice.
• To exercise all reasonable care to observe the best standards of
objectivity and accuracy in the development, collection, processing and
reporting of survey research information.
• To instruct, train & supervise our field researchers with study
specifications and general research techniques.
• To observe right of ownership of all materials received from and/or
developed for clients and other information considered confidential by
their owners.
• To promote the trust of the public for survey research activities and to
avoid any procedure which, misrepresents the activities of a
respondents, the rewards of cooperation or the uses of data.

17. Contact Details
For any potential research needs, please feel free to call me,
Nimit Ramaiya
Director
P.O. Box 2153, P.C 112
Sultanate of Oman
www.oman-research.com
Email : nimit@oman-research.com
Tel : +(968) 24475382 Ext: 221
GSM : +(968) 96175314
Fax : +(968) 24475291