Virgin Unite to help save the Rhinos in South Africa with the help of drones to be an extra pair of eyes in the sky

1. Client: Virgin Unite
Location: South Africa
By Lena Aiello

2. Contents
Slide 1: Problem
Slide 2: Challenge
Slide 3-5:Research
Slide 6: Creative Insight
Slide 7-9: Strategy
Slide 10-12: Campaign Idea
Slide 13: Credits

3. The Problem
Save the Rhinos
During 2014, in South Africa alone a
staggering 1,215 rhinos were killed by
poachers, that’s one every eight hours.
An average a parks scale is 20,000 Km which is
very hard for rangers to control such a large
scale and is badly communicated over the
day/night
1

4. Challenge
To come up with an innovative idea to
physcially stop poachers and save the
Rhinos
2

5. Research
There are three main parks in South Africa
where Poachers kill for Rhinos
Rangers are not fully equipped and don't
make it on time to capture the poachers
and need more sufficent equipement
South African Deapartment of Enviromental
Affairs says: "Law enforcement plays a
crucial role in deterring poachers, however
there is no single answer to combat the
current poaching crisis. A multi-faceted
approach is required including ongoing
anti-poaching and monitoring patrols,
community conservation and environmental
education schemes, captive breeding,
translocations and demand reduction
projects in Asia"
3

6. Research
Rhino poaching has reached a crisis point,
and if the killing continues at this rate, we
could see rhino deaths overtaking births in
2016-2018, meaning rhinos could go
extinct in the very near future.
Rangers do not feel safe with the current
equipment they have
4

7. Research
5

8. Rangers will feel more confident with a
sidekick
Creative Insight
6

9. Strategy
A n e x t r a p a i r o f e y e s i n t h e s k y
Drones are used in the military to detect
bad movement on the ground. They are
equipped with cameras and sensors which
can give rangers a birds eye view of what’s
happening and have the ability to
surveillance a large scale and
communicate to ground level
7

10. A p p e a l t o c o l l a b o r a t e w i t h v i r g i n u n i t e
What is Virgin Unite?
Unite great people and entrepreneurial ideas,
reinventing how we live and work to help make people’s
lives better.
Why to collobrate?
The funding from parks in South Africa wont be able to
keep the costs running of drones and with the collobration
from Virgin Unite you will be able to get the funds and
Richard Branson would be able to follow his motto of
making ‘peoples lives better’
Strategy8

11. S o c i a l N e t wo r k p l a t f o r m
♯Take Action
By using ♯Take Action it will be able to get trending on social
platforms on a global level which should leave potential of
more of the public being aware and sponsoring the South
Africa ranger control zone parks.
Strategy9

12. Visuals for Campaign:Virgin Unite ♯Take Action
Print Ad
Campaigns
located in
Shopping Malls
and main high
streets in Cape
Town
10

13. Visuals for Campaign:Virgin Unite ♯Take Action
Print Ad
Campigns,
magazines and
used as a short
20 sec TV Ad
which will
demonstrate to
the public of
Cape Town how
drones can help
rangers save
the Rhinos.
11

14. Visuals for Campaign:Virgin Unite ♯Take Action
Due to the
collobration of
Virgin Unite.
Virgin will be
able to brand
the drone
which will help
generate sales
in other fields
under the
‘Virgin’ name
also
12

15. Thanks to Jess Girvan for the visuals of the idea
Credits13